Grapplica is graphic design, social media and advertising.

MIT Media Lab's Brilliant New Logo Has 40,000 Permutations

2011-03-14T15:39:00.000+01:00

This is Cannes Design Lion potential. An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years' worth of personalized business cards.

MIT Media Labs lent some of their highly attuned brain space to logo design, and they really delivered. A single business card print-out could be a little confounding—but it’s only 1 in 40,000 permutations. Seeing it “in motion” makes total sense. We like how the logo speaks to the individuality of each member without straying too far apart from each other. We’re looking forward to their next logo design, after their 40,001th hire.

Car ads move to digital fantasy

2011-02-05T11:58:00.000+01:00

Crisis? What crisis?

2011-02-05T11:52:00.002+01:00

If one were to set GDP at 100 in 2005, it was 105 in the US in 2010, 104 in the eurozone and 102 in Japan and the UK. But in Brazil it was 125, in India 147 and in China 169.

Crisis? What crisis?

The so called crisis merely accelerated the emerging shift in the global balance of economic power.

Motion infographic on aids orphans in Africa

2010-12-23T15:11:00.000+01:00

An infographic about a growing problem in Africa: aids orphans. AIDS has made many victims, leaving almost 15 million children without a mother or father. The animation talks about the statistics, what they are going through and how we can make their world a better place.

Design by Fabian Meul & Davy Delbeke
Voice-over: Bram Willems

A dutch version of this infographic can be found here

My little piece of privacy

2010-10-15T13:14:00.000+02:00

My robotic curtain protects me from nosey looks of pedestrians passing by.

More about it on http://www.niklasroy.com - Music by holy Konni http://www.freizeitmeister.org

Alfa Romeo - MiTomaniacs bannerrace

2010-10-12T16:22:00.003+02:00

An online bannerrace from site to site

New OFFF brand - contest

2010-09-02T10:06:00.000+02:00

OFFF is the process to do a global rebrand to OFFF Festival and has decided to give you the opportunity to send your ideas.

This is a big step for them and they would love to have you all involved in some way on this process.

To make it more fun and spontaneous, you only have until next Sunday 5th September 2010 to send your idea/concept.

What OFFF needs is:

- New Logo for OFFF (with a solution to include subareas like "OFFF Logo + Atelier", "OFFF Logo + Ontour", or "OFFF Logo + F.C."), vector format.
- New tagline (no more Post-Digital Creation Culture).
- A quick sample of identity cards.

OFFF will select at least 50 proposals that will be included in the next OFFF Book Project to be published by Indexbook next June 2011 and of course only one will have the opportunity to be "the one".

The Farm Second Edition - Karavan Gitane

2010-08-18T17:12:00.000+02:00

Young talent on it's way...
— The Farm Second Edition

iButterfly

2010-08-12T08:07:00.001+02:00

"iButterfly" is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.

via @broodkast

Magical Mountain

2010-08-11T22:03:00.001+02:00

Magical Mountain, originally uploaded by catchlightsa.

Wanting to be there...

IKEA advertising tribute

2010-08-06T11:28:00.000+02:00

Please do comment or tweet me more IKEA advertising brilliance if you have some kick-ass ads that are not included in this tribute.

Wisdom of the crowd

2010-08-05T22:15:00.000+02:00

Crowdsourcing, a term coined by Wired writer Jeff Howe and explained in the video above, is without a doubt a key digital marketing trend for 2010. The New York Times suggests that small brands shouldn't shy away from tapping into the public's willingness to share ideas to help spur innovation and feedback, and cites the example of a particularly savvy (and successful) tiny brand as a case study.

more >

Know Why

2010-08-04T19:06:00.001+02:00

via @duvandre

SHIRO Cheers Systems

2010-08-04T11:16:00.003+02:00

This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.
http://cheers-system.jp

When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".

If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.

Lang leve de winkeldief

2010-07-30T09:24:00.002+02:00

OFFF 2010 - Skill Lab aftermath

2010-07-22T17:52:00.000+02:00

Note to self

2010-07-16T23:11:00.002+02:00

Create momentum
Remain dissatisfied
Break the rules
Be nice to people
Kick ass

Even over Christmas

2010-06-16T11:34:00.001+02:00

This British Gas banned by ASA for saying "even at christmas".
Actually I quite like it.

Mobile music #phoneguitar

2010-05-05T13:17:00.003+02:00

Who said iPhone OS, Android and Windows Mobile don't play well together?
This is a free interpretation of Cracklin Rosie, played on 2 Android devices, 2 Windows Mobile devices and 1 iPod Touch.
the Piano and Drum sequencers are written by me, Pocket Stombox is used for the real time effects and the main instruments are the fantastic iShred and Guitar apps by Frontierdesign.

More info on http://blog.stef.be/phoneguitar

Have a nice trip

2010-05-05T12:40:00.001+02:00

Visit Rio

2010-04-20T08:52:00.000+02:00

"Rio is ready. Visit Rio." Simple call to action. Nice film. Visit? I will :)

The secret behind Nike Air

2010-04-06T22:04:00.000+02:00

Nike just came through with this great film that documents the process of collecting and inserting the very special air that's included in Nike Air sneakers...

Nike Air is actually the air of ...

via CR

Diesel Plays Coy

2010-03-29T13:09:00.005+02:00

Anomaly made a music video to help sell Diesel's skinny Jeans. The full interactive music video can be found http://www.diesel.com/ahundredlovers/ or listen to the band here http://www.ahundredlovers.com./

Anomaly (@AnomalyLondon) and Stink (@Stink) have launched an interactive music video for the brand.

via CultureBuzz

5 minutes of laughter

2010-03-15T15:53:00.001+01:00

1999/2009 (REMI GAILLARD)
envoyé par nqtv. - Plus de vidéos fun.

via @broodkast

Idea hill - May the fun be with you

2010-03-13T19:13:00.007+01:00

Guillaume:
"So you have an idea... You are going to be a star. You're idea will amaze the world. You explain it to the ones who have to buy the idea. They say it is brilliant But maybe a bit too extreme? They say they are not creative but they have a few suggestions to help your idea live. They give you constructive criticism. To make your idea more acceptable to a broader audience, they say. With a few compromises, you get your idea done.

Here's what you should do:
Leave the first idea and find another one. A bigger one. Bigger again. And again. Until they are tired and want to go home. Two possibilities: they buy the new idea, or, they go back to your first idea, saying; "hey, it wasn't that bad was it?".They'll let you do it without compromise.

Your idea will be a success. They will be a success. They'll love you forever."

May the fun be with you — Duval Guillaume

Geef het nieuwe Gent een naam.

2010-03-13T18:45:00.006+01:00

Aan het Gentse Sint-Pietersstation komt een nieuwe stadswijk. De eerste toren is ontworpen, maar heeft nog geen naam en daarom doet SOFA een beroep op jouw creativiteit. www.projectsofa.be

Vlakbij het Gentse Sint-Pietersstation, langsheen de Gentse Fabiolalaan, komt een volledig nieuwe stadswijk. Voor het ontwerp van het eerste gebouw in deze wijk, organiseerde het stedenbouwkundig bureau Euro Immo Star een architectuurwedstrijd die gewonnen werd door het architectenduo Poponcini & Lootens.

De nieuwe kantoortoren heeft echter nog geen naam en daarvoor lanceert Euro Immo Star een oproep. Iedereen die een klinkende naam voor het bouwwerk kan bedenken, kan deze doorsturen via www.projectsofa.be. De winnaar wordt de naamgever van het nieuwe gebouw en krijgt bovendien een weekend naar Londen voor twee personen cadeau. Ook de tweede en derde finalist mogen hun koffers pakken.

Een jury bestaande uit de Gentse stadsdichter Peter Verhelst, voormalig Gents burgemeester Frank Beke, architect Mauro Poponcini en communicatieverantwoordelijke van Euro Immo Star Gwenn Nevelsteen, zal de inzendingen vakkundig beoordelen. Zij zullen oordelen of de naam niet alleen goed klinkt, maar ook of deze de identiteit van het gebouw, de nieuwe wijk en de stad Gent versterkt.

Wie daarenboven een inspirerend openingsevent kan bedenken dat rekening houdt met de naamgeving, vergroot zijn kansen op de hoofdprijs.

De wedstrijd loopt van 11 maart tot 1 mei en lijkt me interessant voor mensen die geïnteresseerd zijn in architectuur en stadsvernieuwing. Alle info op www.projectsofa.be

Doritos - Crash the Super Bowl - funny finalist

2010-03-13T15:23:00.000+01:00

CrashtheSuperBowl.com

State of the internet (infographics reel)

2010-03-10T02:45:00.001+01:00

JESS3 / The State of The Internet from JESS3 on Vimeo.

Awarditis

2010-03-04T15:29:00.010+01:00

Guillaume:
"For an advertising agency, no matter how much we try to deny this, the Big Day is when we stand on that stage in the French Riviera, applauded by the world’s crème de la crème of advertising.

For many advertisers it is too, although it’s even harder for them to admit it.
There’s no secret. Success is what we’re all after. And that’s not bad. Not necessarily. It’s OK to be successful. We want all of you to be a success, and feel free to enjoy it fully. As long as there’s a clear link between your personal success and the success of the brand we’re working for.

So, go on. Define for yourself what ‘your day’ will be. Go after it, full speed ahead. We’ll help you, support you, give you the courage and the means to succeed. As long as your success contributes to the success of the team you’re part of."

Universal Everything Reel / 2010

2010-02-22T09:47:00.004+01:00

The new era of graphic design showreel by Matt Pyke - universaleverything.com

Hearts Creatives, a digital short by Yahoo!

2010-02-12T19:25:00.004+01:00

Funny because it's too stereotypical. Funny because it's true. In a way.

Yahoo!: "As an agency creative, have you ever felt like this? We. Feel. Your. Pain. Become a fan on Facebook: http://www.facebook.com/yahooadvertising Follow us on Twitter: http://twitter.com/yahooadbuzz "

KnickerPicker: the online dressing room. Perfect for choosing a great Valentine gift.

2010-02-12T11:05:00.003+01:00

via @derekb

Good old viral: Danish mother looking for tourists.

2010-02-10T21:04:00.005+01:00

Well, can't resist ... we all know the story by now but since I just heard that the rave of this viral has actually caused some people losing their jobs I found it worth posting. And I've finally found a version that's live again. Thank you Adland.tv

The video of a Danish woman begging for help to find the father of her baby is a marketing hoax concocted by the Danish government.

The video, which had received over 800,000 hits on YouTube in five days (14 sept 2009), features a young mother with a baby in her arms appealing for the father to come forward.

The woman claims the baby was the product of a drunken one-night stand.

Here goes the story:
If you’re a man who took a vacation to Copenhagen last year (early 2008), and if you’re also a man who met a women at the Custom House bar, and if that woman also took you back to her apartment shortly after you met, then you might want to sit up and pay attention to this.

Karen, 27, says that she had a one night stand 18 months ago that resulted in pregnancy. She’s now mom to baby August, and she’s turned to YouTube to help track down his dad, a vacationing foreigner whose name and home country she can’t remember.

Since the video was revealed as a hoax, YouTube has been deluged with angry comments from viewers, saying it demeans the plight of single mothers, and cheapens the reputation of Danish women.

Catching up with good old classics: Requiem for a Dream

2010-02-10T19:35:00.004+01:00

An ab-so-lute classic and a bloody good one. Sick one actually sorry. For the release of the movie Requiem for a Dream, Hi-ReS! created a website as sick as the plot of the movie itself. A creation of the blessed year 2000.

The website for the movie, www.requiemforadream.com puts a heavy emphasis on the art-fuckery aspect of the movies' visual flair, with fake websites based on products and shows in the movie, multimedia noise shows, and distorted stills of the movie. Kinda like jodi.org, with a more defined mission drive, characters who you learn bits and pieces about, and Shockwave Flash designed pages. It makes you feel like you should be on something when you're looking at it. One thing though, you must be running at least an 800x600 display or you run the chance of getting stuck.

When you first start up the page, you get the title and the distributor. That then fades out to an ad banner (either Month of Fury, Juice, or another ad banner), which comes up to the countdown and the rallying chants of Tappy Tibbons' (Christopher McDonald) show, which leads to "tappytibbons.com", which quickly fuzzes out when you click on a part of the site to a display of the title. Letting that pass gradually gets you to a distorted still of two of the main characters Harry Goldfarb (Jared Leto} and Marion Silver (Jennifer Connelly). From here is where the path splits.

The rest you have to find out for yourself :)
More about the movie >

Nissan Cube List - The Art of Japanese Gastronomy

2010-02-02T11:26:00.002+01:00

Last Sunday I was offered to ride along with Imke Dielen. Though I quite like Japanese gastronomy ... it felt ackward rolling the new Cube through town. Yet I must admit the new Nissan is remarkably spacious for a small citytour car. The model/shape just isn't my cup of tea but I could notice a lot of smiling faces of people driving by, especially women seem to attracted to this cute newbie. Nissan Cube

LEGO promotes Big Ideas

2010-02-02T10:22:00.003+01:00

Ever wonder where big ideas come from? If you're a fan of LEGO bricks, eureka moments, or guys with odd mustaches, you really should see this.

Great ideas just CL!CK.

Catching up with good old classics: Bionic Systems

2010-02-02T01:07:00.002+01:00

Not quite your super obvious killer website but the combination af Bionic's futuristic graphics and 3D modelling were innovative considering the date of release (this example is from 2001) Very fresh and sharp at the time. The style was followed by hordes of webdesigners in the years to come.

Bionic Systems is a studio for media crossing design.
Located in Düsseldorf, Germany, we are working for global players as well as boutique brands of wide-ranging sectors.

The studio was established in 1999 by Doris Fürst and Malte Haust, both graduated designers. Bionic Systems cooperates with a network of trusted partners to deliver full-spectrum production knowledge and a rapid workflow.

We are dedicated to inspiring high quality work with a focus on your brief. Having a long experience in designing fonts and complex graphics, Bionic Systems settle design jobs with unique and outstanding results.

We believe in diversity.
Whether cutting-edge or classic, we always aim for strong designs with an innovative twist.

Catching up with good old classics: Cirque du soleil casting

2010-01-31T21:47:00.002+01:00

Simple use of navigation but nice way of making vacancies very attractive.
Cirque du soleil 2006 - www.cirquedusoleil.com/CirqueDuSoleil/en/casting/default.htm

Students Surprise Teacher On Birthday

2010-01-31T21:10:00.002+01:00

EMBED-Students Surprise Teacher On Birthday - Watch more free videos

Catching up with good old classics: Vodafone Future Vision

2010-01-29T22:46:00.003+01:00

Catching up with good old classics in webdesign. Explore what the future may look like with Vodafone's Future Vision microsite. A perfect serve of content through the combination of visual, auditive and dynamic interaction was unseen at the time. More over, lots of stuff produced today is hardly a match for this classic.

North Kingdom for Vodafone in 2004.

Catching up with good old classics: Tokyo Plastic

2010-01-27T20:54:00.004+01:00

Catching up with good old classics in webdesign. Think I might have some fun with this series. The animation-transitions were amazing back then, and still. this one is from 2003. Tokyo Plastic

The Verbatim mediamonster

2010-01-27T19:27:00.003+01:00

Online fighting game to celebrate launching a Japanese branch of an American media company, Verbatim. All the monsters are made of their removable media.

There is no passion without love.

2010-01-26T22:36:00.002+01:00

We love 2010 from Soleil Noir on Vimeo.

Best wishes from Soleil Noir, the most awarded interactive studio in France.
Currently; Paris is looking for a Senior Flash Developer

Smart had one good idea and that was stupid.

2010-01-21T16:47:00.003+01:00

The new DIESEL is Stupid!
Be Stupid: Recruitement > Are you stupid? Well, we can help you promote your stupidity.

Created by Anomaly (who recently picked up the Sony account from Fallon), the campaign certainly takes a more bombastic approach than previous Diesel campaigns, which have been more noteworthy for their style than their taglines. But while it may be eyecatching, when we're all fed a regular diet of genuine stupidity via the media and TV most days already, will the 'Be Stupid' tag just prove grating? Or is everyone in fact longing to out themselves as stupid to Diesel?

Campaign by Anomaly: "Heaven is a playground".

via CR

Did Domino's Pizza reinvent their pizza from the crust up?

2010-01-21T15:07:00.003+01:00

What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This means that social media marketing for your business is likely out of the question. However, what if you had the opposite reaction and tackled the negative head on.

Check Domino's Trades Cardboard Crust for New Leaf at Culture Buzz
Also read B2B Social Media Lessons From Domino’s “Pizza Turnaround” Campaign at B2B Social Media Lessons

Haïti. No End of Trouble. Ever.

2010-01-20T21:16:00.003+01:00

How can nature or God or the fates or the universe do this to a country that has borne far too much sadness? An earthquake has now devastated the capital; claiming lives, hopes and the pitifully small dreams that people have held on to, despite political violence, unimaginable poverty, disease, corruption, dictators and nature’s full force of four hurricanes in a row.

Check out Blrpnt's visualization to explore this topic a little further. Specifically, I wanted to compare Haiti to its Caribbean neighbours to see if the country is indeed as unlucky as it seems.

This visualization, then, compares Haiti to 12 other Caribbean nations. It looks at articles published in the New York Times mentioning those countries between 1981 and 2010, and measures the occurence of specific words in those articles.

The pie charts in each row show the percentage of total articles on each country which contain the words in question. For example, we can see that about 25% of articles published about Haiti mention the word 'violence' - twice the frequency of any other country on the list.

Haiti has the highest frequency of the words 'coup', 'violence', 'disease', and 'strife'. It is second or third in mentions of 'death', 'unrest' and 'famine'.

Hold my hand oh mama

2010-01-16T11:11:00.003+01:00

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having a clubbing holiday, it’s quite obvious that you’ll soon learn to leave your mama behind.

A price so small it fits in a shopping trolley.

2010-01-13T12:45:00.004+01:00

As part of a sales promotion campaign, these ambient stunts in Belgium's busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads 'Your chance to own an Alfa Romeo' and invites people to discover all the reduced prices at www.alfaromeo.be

Best take of Mad Men first season

2010-01-10T16:48:00.004+01:00

The embedded movie (above) is quite annoying if you want to watch the best few minutes of the first season of Mad Men. But I found the way Rachels English uses it to help improve your American English accent. They've put up a fully dedicated website with listen/repeat exercises, it's called the American English Pronunciation Guide.

Unfortunately the original video cannot be embedded due to a content claim by AMC. You can watch the uncut version on YouTube. In this scene Don pitches a campaign to Kodak for their new slide projector. It's a thrilling scene, certainly for those who ever had the experience of pitching a new campaign idea to win a new account.

The Journey of Courageousness - starring Aleksandr Orlov (The Meerkat)

2010-01-09T12:27:00.006+01:00

The Meerkat Saga continues. The film trailer for Aleksandr Orlov's new film, Called The Journey of Courageousness.

Why have I, Aleksandr Orlov, decide to tell tale of my ancestors in thrilling and tender sixty second film?

Let me explain. Some peoples are still not know difference between meerkats and cheap car insurance - between comparethemeerkat.com and comparethemarket.com. This is not just infuriate for me, but also incredibles insult to my noble meerkat ancestors.

The Orlov family has not always been successful family of businesskats.We have endured many hardship and adversities. And in seriousness, we did not go through all that to give you cheap deal on your car insurance!

So, I decide to make film. It is the story of my ancestors' journey from the deserts of the Kalahari to the shores of Russia. I am star as well as director and producer. And I think I am not toot my own horn to say that this is the best film ever made. I am hope you enjoy.

Agency: VCCP

North Kingdom Showreel 2009

2009-12-23T12:55:00.003+01:00

North Kingdom Showreel 2009 from Designchapel on Vimeo.

Almost unbeatable. If not, unbeatable. Anyway, unseen, so far. North Kingdom.

via Fontanel

Expedition 147: Advertising 11000 meters below sea level.

2009-12-23T10:12:00.007+01:00

Expedition 147: Alfa Romeo advertises on lowest point on earth.

Using the codename 'Expedition 147' - Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.

To amplify the campaign message, Alfa litteraly went deep, really deep. To the lowest point on earth. During an extraordinary expedition a team of expert divers and fishers loaded a 2m" billboard into the almost 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. A stunt that would really underline the lowest price at the lowest point on earth. The team made a documentary of their adventure. The film is posted on YouTube.

Low, lower, lowest.

Alfa Romeo Belgium explains how the expedition got through: "a while ago we decided to put up a campaign for the 147-model. We wanted to re-introduce the car at the annual carfair in Brussels. The car would be advertised at the lowest price possible. Duval Guillaume answered our brief with an extra-ordinary brand momentum idea."

Geoffrey Hantson : "Price-communication for a car-brand. Not really your most exciting creative brief. Not to mention the fact that consumers get slapped with price offers endlesly. We knew we had to break through the masses and juice the orange and use creative leverage to get the message across. So, we focussed on 'the lowest' and started thinking from that point. We partnered with mediacompany ClearChannel and figured it would be possible to lower a 2m" billboard to the bottom of the ocean. To the lowest point on earth. Almost 11 kilometers below sea level!" — it worked.

The result is a huge expedition recorded documentary style. A team of experts - including marine scientists, engineers, marketeers, directors and creatives - got on board of a fishing boat on to the spot where no bottom of oceans would reach that deep. The 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. Armed with lots of equipment - GPS, radar, computers and a heavy fishing crane used for sharkfishing - the team made the difficult drop...

Watch the complete expedition on www.expedition147.be.

Digital campaign of the decade: Subservient chicken

2009-12-15T16:13:00.004+01:00

Digital campaign of the decade: Subservient chicken by readers choice.

What do you think?

If there was a knock against Nike Plus from the ad world, it was what it wasn't: an ad. Which was, of course, the point. Created in 2006, it defined how a brand can build a self-sustaining platform by giving customers an easy tool—a chip in their shoe that connects to their iPod music player—to track and share their training progress. Nike Plus takes "Just do it" and actually helps runners get it done. Since its launch, Nike Plus runners have logged more than 100 million miles—enough for more than 400 roundtrips to the moon. It's little coincidence that Nike steadily increased its running shoe market share from 48 percent in 2006 to 61 percent in 2008. Along the way it created something for brands to aspire to: a product experience that reinforces the brand message. — Brian Morrissey

AOL Relaunch by Universal Everything

2009-12-10T17:48:00.003+01:00

A series of reveal films created for the relaunch of AOL for web video, mobile, and digital campaigns

Commissioned by Wolff Olins NYC
Creative Direction - Matt Pyke
Sound - Simon Pyke

more

Guerrilla Advertising 2: Call for entries

2009-11-27T16:49:00.003+01:00

Following on from Guerrilla Advertising: Unconventional Brand Communication (published by Laurence King, 2006), CR's Gavin Lucas is currently collecting work to potentially feature in a second volume that will showcase more non-traditional advertising and marketing campaigns from recent years ...

via CR

To read a bit about the original Guerrilla Advertising book, click through to this link: tinyurl.com/GuerrillaAdvertising

Resonance - what to do next

2009-11-26T23:29:00.001+01:00

A short film by Continuum called “Resonance,” talks about the importance of consumer insights in generating design ideas. While most of us will be familiar with their approach and methodologies, it is a worthy case study of a clear presentation of services that caries a sense of transparency and honesty.

Adidas presents Teamgeist - Every team needs a jersey with a story

2009-11-16T00:49:00.009+01:00

A jersey with a story is much more than just a jersey. It's a symbol for belonging, passion, expectations, ambitions. Every player, every team, every fan, should know this. Understanding this will make them stronger. But what if there is no story, no history, no identity.

Adidas presents the Teamgeist game. Every team needs a jersey with a story. The Mannschaft has lost it's identity and needs your help to win it back. Go back in time and recapture the team's three World Cup stars.

Absolutely stunning production, again, by North Kingdom. Germany is clearly ready for the 2010 World Cup. And I can add only one more thing to this and that is: There is only one true King, and he is somewhere up North, in Sweden. Remember The Smart Grid and Mentos Kissfight? No? Well, now you will.

Permalink

I Want You To Want Me - a project of datagathering and information design of behaviour on dating profiles

2009-11-15T23:57:00.004+01:00

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.

I Want You To Want Me explores the search for love and self in the world of online dating. It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

I Want You To Want Me chronicles the world’s long-term relationship with romance, across all ages, genders, and sexualities, gathering new data from a variety of online dating sites every few hours. The system searches these sites for certain phrases, which it then collects and stores in a database. These phrases, taken out of context, provide partial glimpses into people’s private lives. Simultaneously, the system forms an evolving zeitgeist of dating, tracking the most popular first dates, turn-ons, desires, self-descriptions and interests.

It's time to bring this place to life.

2009-11-06T15:59:00.003+01:00

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.

Director – Johnny Green
Executive Producer - N/A
Producer – Fergus Brown
Advertising Agency - Abbott Mead Vickers BBDO
Creative – Paul Brazier
Agency Producer – Yvonne Chalkley
Production Company - Knucklehead
Director of Photography - Wally Pfister / Joost Van Gelder
Music – composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'
TV Sound Design / mix - Raja Sehgal & Munzie Thind at Grand Central Studios
Cinema mix - Raja Sehgal at Grand Central Studios
CGI – The Mill, London

via CreativeReview

Is planning impotent? A series of interviews about overcoming planning's identity crisis.

2009-11-04T02:17:00.008+01:00

A discussion and video series designed to provoke and inspire a look at the world of planning.
SPUR by Redscout, via PSFK

Did you watch porn or did your mother?

2009-11-03T16:48:00.004+01:00

Sure, your friends may share your love for burgers, or Star Wars, or even the Clippers, but without seeming creepy, how can you find out if they also share your love for French midget-girl-on-girl? By covertly getting even creepier, with Did you watch porn?

Did you watch porn? is a helpful/peculiar service that, via covert online methodology, determines what smutty sites your friends have been visiting and then informs you of that list, revealing their private inner desires/giving you new options that might not involve the words "bang" or "bus" or Red Shoe Diaries, Season Three. To get the knowledge party started, just put in your info and your friend's name and email address, and the site will give you a tinyURL to send them (or a form email that looks like spam -- your choice), and once they click, you'll then receive an email with a list of the smut sites they visit frequently, while the URL they've clicked on will reveal both those same links and what you've been up to, which'll be especially creepy when he finds out you're at a public library. You can also set it to post results via a Facebook ap; for all this spy stuff, DYWP's fairly crafty: instead of using a browser history or cache, it scours a master list of hundreds upon thousands of smut sites to determine a difference in clicked vs unclicked link color, making it impossible to cover up, like murdering your ex-wife and Ronald Goldman while wearing tiny, tiny gloves.

Since they troll by list, it's not perfect, and DYWP encourages users to send in sites they may have missed, because, creepy or not, there's enough NakedMidgetClippersFans.org for everyone.

via The THRILLIST

Sweden's most viewed YouTube advertising clip of all time.

2009-10-31T23:06:00.002+01:00

With nearly one million views on YouTube, 31 individual Facebook groups, 79,000 Google hits, attention from nearly all of the big Swedish media (and a group of foreign press, too) as well as a storm of thousands of comments on many different blogs and forums, one thing can't be denied: seldom has a Swedish advertising clip succeeded in getting this much buzz. Or stirred up so many different feelings. Some think it's horrible, while just as big a group is captivated by the ad and really appreciates it.

Happily, it appears that the campaign has really achieved results – sales have more than doubled, while in June alone, sales managed to triple. Thus Apoliva has risen right to the top of specific categories to become a new market leader.

Forsman & Bodenfors have brought home 3 of One Show's prestigious metal pens

2009-10-31T22:43:00.010+01:00

Last weekend the American awards ceremony One Show Interactive took place. One Show's prestigious metal pens are a weighty prize both physically as well as in the industry. F&B received ten nominations and took home four bronze pens.

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AMF Pension - MMS campaign
> microsite

All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.

This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.

During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.

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Wasabröd - Wasa Sandwich
> microsite

F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.

On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!

Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.

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IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget

This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.

All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.

When furniture becomes art. A domestic symphony.

2009-10-31T22:07:00.007+01:00

IKEA furniture can transform into works of art... discover this "domestic symphony" that presents the large choice and flexibility of the designs of the Swedish company in a very original fashion.

Agency: Forsman & Bodenfors
Client: IKEA
Copywriter: Fredrik Jansson
Art Director: Anna Kask
Producer: Charlotte Most
Production Company: Jesper Kouthoofd
Director: Jesper Kouthoofd
Assistant Director: Emil Kullanger
Director of Photography: Emil Larsson
Stop Motion: Kim Keukeleire
Stop Motion: Tobias Fouracre
Stop Motion: Dana Behrman
Stop Motion: Kevin Walton
Producer: Anna Bergstrom
Post Production: The Chimney Pot

via Vanksen

WANTED: your ikea hacks. Whatever they may be - a funked up klippan sofa, an ingenious idea for your pax wardrobe, a creative twist on your kitchen countertop, or even advice on how to finally stop forby stools from wobbling, share your ikea hacks.

iCar Remote is a mobile remote control for your car

2009-10-31T20:31:00.005+01:00

iCar Remote is an iPhone remote control for your car - David Blaine Street Magic
Control windows and even drive it! Awesome.

Ever seen a flying flyer?

2009-10-28T20:56:00.004+01:00

via Benoit Menetret

This is viral - 100 greatest internet videos in 3 minutes

2009-10-28T07:30:00.003+01:00

via crossthebreeze

The sound of social music is now rocking the world.

2009-10-28T07:12:00.006+01:00

The sound of the Orange Rockcorps
Innovative social music experience that allows people to create remixes of well known tracks using their voice and sounds produced by themselves and their friends.

Orange and RockCorps come together to help you to give something back to your community. Take part in Orange RockCorps this year and help transform your local area.

Orange believes in the power of people and that's why they've partnered with RockCorps to launch Orange RockCorps in the UK, making it possible for thousands of us to give something back to our local community.

Show us where you work - inside the advertising agency

2009-10-09T18:54:00.011+02:00

CR is devoting the whole of the November issue of CR to looking at the creative workplace and on life in the studio or agency...

# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.

CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.

I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).

# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.

The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.

When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.

@Pietel has a very nice set of the DuvalGuillaume atmosphere

Design, designer, designst

2009-10-09T18:20:00.011+02:00

Stijn loves cows and horses. Spends his freetime on a farm. Doesn't drink. Never goes out. In short, your typical creative internet guy. Stijn Pauwels was the founder and Creative Director of Milk&Cookies, made websites for the rich and/or famous (Diesel, Prada, MTV, dEUS, La Fille d'O,...) and is leading the interactive design department @famousbrussels

When I started my career as an intern at Milk&Cookies I could barely find most of the tools in Photoshop let alone know how to build a website. Working on the new website of Culture Club got my dragged down the whole interactive design thingy with Stijn leading the way. He's undeniably the nicest guy in the advertising business.

The ugliest buidling in Belgium is going down down down down!

2009-10-09T17:28:00.009+02:00

Nominate the ugliest building in Belgium on www.hetlelijkstegebouw.be.

There's an abundance of awardshows for beautiful new buildings and modern architecture. Tomorrow Belgian architects celebrate the Day of Architecture and to honour that Jan Stallaert will professionally tear down Belgium's ugliest building.

The ugliest country of the world
40 years ago Renaat Braem described Belgium as 'a stitched plaid of madness' in his manifesto "the ugliest country of the world" and called the Belgian Order of Architects to join a movement against "the proliferation of architectural dullness"

From october 10 till november 6, 2009 every Belgian can submit a picture of a building he or she would like to tear down.

Ugly buildings make a large portion of the Belgian population truly unhappy.
According to philosopher Alain de Botton one of the great, but often unmentioned, causes of both happiness and misery is the quality of our environment: the kind of walls, chairs, buildings and streets we’re surrounded by. Alain de Botton wrote a book: The architecture of happiness.

Tear down to start again! May the ugliest brick win!

Ackward and unforeseen circumstances are being reported to Belgian drivers

2009-10-09T16:38:00.010+02:00

Badmintonning vikings reported near the E19 from Antwerp to Brussels.
Tuesdaymorning Belgian drivers, travelling from Antwerp to Brussels, stumbled upon two Vikings playing badminton on the side of the road.

Touring Mobilis' additional GPS functionalities offer drivers extensive updates so they can 'really' know everything about what happens on the Belgian roads. Belgian drivers can thus avoid, or be prepared, to literally all unforseen circumstances.

Tuesdaymorning, around 16h, all nationwide radiostations broadcasted:
"attention all drivers, the police warns drivers on the E40 from Brussels to Ostend for a bag of french fries, please keep your distance and switch lanes."

$5 Million up for Grabs!

2009-10-09T15:22:00.006+02:00

Vimeo teamed up with Doritos this year for the Crash The Super Bowl contest! It's simple: make a commercial that ranks in the top three on the USA Today Ad Meter and you win. Check out great tips and tricks from last year's winners, the Herbert Brothers. Visit the site for details.

Belgium's ad shops show world-class potential

2009-10-09T14:55:00.008+02:00

A major haul of Cannes Lion awards reflects the growing international respect for Belgium's ad agencies.
By Mark Tungate. 2 October 2009 — Campaign

Many Belgian advertising professionals remember a night just over a decade ago when they stood around at a Cannes beach party asking themselves: 'How the hell do we win a Lion?'

'In those days, we used to celebrate just because a few Belgian ads had made it on to the shortlist,' one of them recalls.

Those days' are apparently over. At this year's Cannes festival, Belgian agencies scooped no less than 28 Lions, 11 of them gold. The haul made Belgium the biggest European winner after the UK. And what's more, the biggest prizes went to nimble, quirky little agencies with names such as Boondoggle and Happiness.

So what's behind this new wave of Belgian creativity? You only have to dig a little to unearth one source: Duval Guillaume.

With few exceptions, the founders of the agencies that are winning prizes have either passed through or been inspired by this pioneering Belgian shop.

'Duval Guillaume was the agency that showed us we could do things differently,' Stef Selfslagh, the creative director of Boondoggle, says 'We were stuck in a typically Belgian mindset of self-deprecation. We either tried to imitate work being done in other markets, or just complained that we couldn't be creative because we didn't have the budget.'

Guillaume Van der Stighelen, who founded his agency in 1996 with Andre Duval, confirms that the pair set out to change the game. 'We were in a perfect position to be creative, because we had no choice. We were a small agency, in a tiny market, working in three languages, with no money. And we were tired of people complaining about the lack of budget and the conservative Belgian approach.'

In fact, Van der Stighelen felt that Belgians had an aptitude for creativity on a shoestring. 'We're famous for making comicbooks. What are they if not Hollywood on a budget?'

He was also inspired by Belgium's fashion industry. Designers such as Martin Margiela and Dries van Noten had emerged from Antwerp to take the fashion world by storm. 'They proved that Belgians could not only be creative, but could shake up an entire industry.'

Joeri Van den Broeck, a creative director at the Belgian agency Famous (who was on the Film jury at Cannes) confirms that the success of Duval Guillaume encouraged a new school of thinking. But he identifies what he thinks is another important factor.

'Partly because of a lack of budget, Belgian creatives very rapidly embraced the possibilities of the internet. Combined with a simple, humorous approach, that has suddenly put our kind of advertising at the forefront of the industry. It parallels the way the business is going.'

Selfslagh agrees. 'It's no surprise we've come into our own in the middle of a recession, because we've always had to work in tough circumstances.'

This has frequently meant turning to cheaper, non-traditional media, he says. 'If you analyse our wins in Cannes, they're largely in areas growing in importance, such as digital and direct. Boondoggle started out as a digital agency before it decided to embrace all media platforms, because now they're merging.'

Boondoggle's media gold Lion, for best use of media, went to the 'banner concert' for Axion youth banking. The agency built a box the same shape as a banner ad and recorded budding rock bands playing live in the cramped space. The banner-shaped videos were placed on popular sites. Visitors who watched the performances could click through to see other concerts. They could then vote for their favourite band. The campaign connected the bank with youth and gave a bunch of young musicians a boost.

'It was a simple, amusing idea that had a slightly surrealistic feel to it,' Selfslagh says. 'In other words, it was very Belgian.'

Another small agency, the 30-strong Happiness, founded four years ago, won two media golds with its 'car dance party' for Toyota's Aygo Music runabout. The campaign featured two Russian 'car dancers' called Boris and Uri, who showed viewers how to dance in their cars via TV, viral, banners and posters. Consumers were invited to post their own 'car dance' videos on YouTube. The best competitors would be invited to an outdoor event where they stood a chance of winning the car.

The campaign saw 2,900 videos posted in the first month. The clips attracted 793,000 unique views in total. 'Car dance party' became a summer hit with its audience and Toyota reached its sales target.

Karen Corrigan, the Happiness chief executive, says there's no great secret to Belgium's recent success. 'It's an understanding of media, a no-nonsense approach and the ability to surprise people. To a certain extent, we're not making advertising. We're not into storytelling. I don't think you need a narrative - you just have to give people a good moment.'

Corrigan adds that Happiness is a great believer in user-generated content. 'Everyone is media these days, so you have to find ways of connecting with people.'

She employs in-house trendspotters to monitor popular culture on- and offline in search of inspiration. 'It's no use waiting for other people to tell you what's going on. You need to catch trends early and get involved in them. I'm always looking for people who have that kind of vision.'

Happiness has developed other smart ways of working, too. As well as the Belgian agency, it has established a small production company called Bliss Interactive in Vietnam. 'Bliss is one step further than Happiness,' Corrigan jokes. But the move gives her access to seriously talented - and economical - producers of content.

Given its position at the centre of Europe, Belgium suffers from a surprising lack of international clients. But could it be about to have an Amsterdam moment?

'It certainly deserves one,' Van der Stighelen says. 'Belgium used to be known for making the most boring advertising in Europe, but that's certainly no longer the case. And it's quite possible that these awards will attract creative talent from other markets, giving Belgian an even more international feel.'

He adds that clients should not assume Belgian agencies are now biased towards digital. 'If we think a client would get better results through a radio or a newspaper ad, we will help them. But the point is that we're not locked into any one solution.'

Corrigan believes that the recession could give Belgium a valuable window of opportunity. 'Tell them all to come here,' she says, referring to clients. 'We can do it faster, cheaper and better.'

Creative juice will build your traffic - introduction

2009-10-09T14:32:00.008+02:00

Yesterday I gave a lecture to a bunch of Postgraduate students "Managment Interactive Communications (MICa), talking about Site Promotion, Traffic Building & Visitor Mgmt. I'll post parts of that course under: Creative juice will build your traffic.

There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.

With "mica" the KHM has created a postgraduate platform for students who are passionate about online media marketing, information-technology and interactive communication techniques.

This postgraduate course has an emphasis on customer relationship communication strategies, loyalty programs and management of direct and interactive communications campaigns.

The Katholieke Hogeschool Mechelen -"Mechelen University College"- is a professional oriented higher education institution offering a wide range of bachelor degree programmes and is actively involved in research and consultancy. The Katholieke Hogeschool Mechelen has about 4400 students and offers 16 professional bachelor degree programmes (anno 2009).

The KHMechelen creates modern learning environments for its students in which they can develop their talents under supervision.

Why bimbo's, beaches and boobies always hit some viral charts

2009-10-07T01:35:00.006+02:00

Why? ... euh Lord knows.
No flow, evil juice, lame performance, ... yet 400.000+ views. Gotta love the audience!

The Man Who Walked Around The World - Johnnie Walker, The True Story

2009-10-03T23:07:00.006+02:00

High production values recap the true story of Johnnie Walker in 6 minutes. How do you sell a brand’s story? The answer here was the simple, straightforward truth and it resonated. It is mind boggling that it could be done in a single shot.

Entertain with high production values and vision. Be truthful. Inform.

The 2016 Summer Olympics will be held in Rio de Janeiro, not Chicago

2009-10-03T22:30:00.003+02:00

The Olympics were awarded to a South American city for the first time when the International Olympic Committee on Friday voted for Rio de Janeiro to host the 2016 Games.

Rio de Janeiro beat Madrid in the final round of voting, 66-32. The committee delivered an unexpectedly early knockout blow to Chicago, which was eliminated in the first round. Tokyo was gone in the second.

Jacques Rogge, the president of the committee, made the announcement, sending crowds in Rio de Janeiro into celebration.

The announcement was shown live on Rio’s Copacabana beach, where tens of thousands of people had begun the party early in front of a main stage flanked by screens.

As the envelope was opened in Copenhagen, a loud scream rose from the crowd. Confetti exploded from the stage, as the people, dressed in shorts and bikinis, jumped to samba music and waved Brazilian flags and balloons of green and yellow, the national colors.

The scene was different earlier in Chicago as throngs in Daley Plaza gasped in disappointment when Rogge announced that Chicago was out.

Cannes Cyber Lions Grand Prix 2009

2009-09-27T15:17:00.001+02:00

“Why So Serious?” was a 360 alternate reality experience - deep, pervasive, interactive, and viral. Centered on the web, yet branching out over mobile, mail, flash mobs, scavenger hunts, casual games, user generated content, collaborative narratives, streaming video and more, the audience was immersed into the saga of Gotham City from the last frame of Batman Begins to the opening scene of The Dark Knight. Over 10M unique participants in 75 countries made “Why So Serious?” a new benchmark for integrated campaigns. The Dark Knight was the most successful movie of 2008 and 2nd highest grossing film of all time.

An animated urban mural by Blu and David Ellis during the Fame Festival

2009-09-27T00:13:00.004+02:00

So this is the result of a collaboration between Blu and David Ellis.

After some years watching and appreciating each other works they finally realized this video together. It has been made in 10 days during the Italian Fame Festival. Studiocromie made this possible and organized everything in the best possible way down in the wild-wild-italy.

How to make an earth sandwich?

2009-09-23T17:27:00.003+02:00

The earth sandwich idea is similar to the idea of "socle du monde" by Piero Manzoni, but still funny and nicely explained.

Nifty Stopmotion Cookie Song - do bem™ - Açaí Juice 100% fruit - Tic Tic Tac Wafer's Keyboard

2009-09-21T16:49:00.002+02:00

Creation Direction: Hardcuore
Art direction, design and animation: Breno Pineschi and Rafael Cazes
Design assistent: Luiza Rosa
Photography: Breno Pineschi
Soundtrack: "Tic Tic Tac - Carrapicho" (João Brasil Tecnobrega's Remix)
Sound Effects: João Brasil
Special thanks to: Marcos Leta, Pedro Seiler, Fernando Young, Joana Angert and Tamires Marino
Date: Set 2009
Duration: 1’00”

Free! Why $0.00 Is the Future of Business. A book by Chris Anderson

2009-09-21T11:41:00.009+02:00

Just Bought Free by Chris Anderson

Infographic of the Swine Flu - H1N1 FluTracker Data by Rhiza Labs, LLC

2009-09-21T02:08:00.001+02:00

Tracking the progress of H1N1 swine flu.

This map and the data behind it were compiled by Dr. Henry Niman, a biomedical researcher in Pittsburgh, Pennsylvania, using technology provided by Rhiza Labs and Google. The map is compiled using data from official sources, news reports and user-contributions and updated multiple times per day.

Rhiza's web-based mapping product, Insight, is helping Dr. Niman get official and unofficial data into the tracking system faster while giving researchers and the public many options for viewing the data in a useful and understandable way.

Orbital Drop Shock Troopers

2009-09-16T21:38:00.001+02:00

Halo 3: ODST is a standalone expansion for the first-person shooter video game Halo 3.[1] It will be released as an Xbox 360 video game console exclusive on September 22, 2009. Players assume the roles of elite human United Nations Space Command soldiers known as Orbital Drop Shock Troopers (ODSTs) during the events of Halo 2. After the alliance of alien races known as the Covenant attack Earth, the player explores the ruined city of New Mombasa to discover what happened to their missing teammates, separated from each other as they entered the city.

Futuristic Artificial Paradise

2009-09-15T13:51:00.002+02:00

Artificial Paradise, Inc is an experimental film anticipating a future where a major corporation has developed an unique software, based on organic virtual reality, which holds all the lost memories of humankind. A user connects to this database of the forgotten … what is he searching for?

Directed by Jean-Paul Frenay

Dare Devils Dive Wild

2009-09-15T13:48:00.002+02:00

New visual identity for Universiteit Twente

2009-09-15T13:43:00.002+02:00

University of Twente (or Twente University) located in Enschede, Netherlands, offers research and degree programmes in technology, and in the social and behavioural sciences. Studio Dumbar was approached to develop the visual identity
and Buro Knapzak developed this experimental motion piece.

via cpluv

What-cha-doin!

2009-09-15T01:12:00.003+02:00

Who am I? Ask the Internet - Personas

2009-09-15T01:01:00.003+02:00

Personas or Metropath(ologies) is an installation by Aaron Zinmanis.

A component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.

via CrossTheBreeze

Don't quite get the medical connection :) — but heck the internet is always right thought, ain't it. Sure must agree with Bnox, watching the data being crunched was very impressive.

Hire the younger, and better

2009-09-09T14:58:00.003+02:00

"We hire from a generation of people, younger than me, who understand the way the world is currently configured and want to be the first people to create an app or redesign something rather than just get a 30-second film out of the building shot by the latest director."
— Laurence Green, Fallon London

Truth Surfaces When Awards Entries Are Discovered Online - DDB Brasil ad for WWF banned from One Show

2009-09-06T22:23:00.007+02:00

DDB Brasil has already been stripped of its One Show Merit award. The negative buzz is enormous ...

AdAge reports:
• DDB Brasil Did Make Video Version of Reviled WWF Ad -- and Submitted It to Cannes
• In Wake of DDB Brasil Scandal, One Show to Ban Scam-Ad Creators for Five Years

A summary from AdAge:
In a bold, unprecedented move to stem the problem of scam ads in advertising awards shows, the One Club is implementing strict new rules that ban agencies -- and individual members of creative teams -- found guilty of making fake ads for a period of five years.

The move is in response to one of the most public and offensive cases of fakery in recent memory, the "Tsunami" ad DDB Brasil made for the World Wildlife Fund in Brazil. The widely condemned ad picked up a since-stripped One Show award and also was entered in the Cannes Lions International Advertising Festival in June.

After initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad "Tsunami," which has caused a scandal this week -- and entered both ads in the Cannes Lions International Advertising Festival in June.

Previously DDB Brasil had said the print ad ran only once in Sao Paulo and was mistakenly entered in the One Show. An agency spokeswoman said neither the agency nor the client, the World Wildlife Fund in Brazil, authorized the video version, called "Planes," that surfaced on the internet this week showing multiple planes approaching Manhattan and the World Trade Center towers.

The description of the ad submitted by the agency said "We see two airplanes blowing up the WTC's Twin Towers...lettering reminds us that the tsunami killed 100 times more people. The film asks us to respect a planet that is brutally powerful."

"When I first saw the ad I was disgusted by it," said a One Show juror who did not wish to be named and claimed to be unaware that the ad had been selected to win a Merit award. "Perhaps American judges are much more affected by this disaster than judges from other countries," the juror said, noting that ads can receive low marks from a majority of the jury and still wind up receiving an honor. "But there really is no excuse for this, and if it was created to win an award then shame on them. It really puts a dark cloud over agencies that are trying to do cut-through work for the right reasons."

The "Tsunami" ad surfaced first on the blog Ads of the World, and DDB Brasil speculated that the blogger had picked it up from the One Show site. However, Ivan Raszl, who posted the work on the blog, said he'd received it as part of a DDB press release. The work was also sent to Ad Age this week by DDB Brasil's PR department, which regularly sends new work to journalists and apparently blasted out the WWF ad by mistake.

Meanwhile, the WWF-U.S. issued yet another statement, following a joint statement yesterday by WWF in Brazil and DDB Brasil apologizing for any offense caused by the ad.

"WWF Brazil has subsequently issued statements that have raised doubts about whether the ad concept was approved at some level within the WWF Brazil organization," the WWF-U.S. statement said. "We have now relaunched a renewed inquiry into the circumstance surrounding the creation of the ad. Additionally, we are using every resource at our disposal to remove these images everywhere they exist online because they are hurtful and disrespectful to the victims of 9/11 and their families."

As far as the Cannes entry goes, this year's film jury president David Lubars said that if the ad was indeed entered in Cannes, he personally "didn't see it."

"It must've been eliminated in the very first round, which the jury president doesn't participate in," said Mr. Lubars, chairman-chief creative officer of BBDO North America. "I assume it was eliminated either because it smacked of the worst kind of fakery or just its overall disgustingness."

Cause mayhem in your social circle, bet your followers.

2009-09-05T16:23:00.003+02:00

Bet Your Followers is a Twitter game to lets you gamble your followers as currency.

What the heck is “Bet Your Followers”?
A Twitter app that lets you wager your followers for the chance of winning more.
How do I play?

Sign in with your Twitter account by clicking the big button. Twitter will ask if you want to connect your account to Bet Your Followers — click "Allow." Then choose which followers you want to bet and start shaking it like a polaroid picture. Battle other Twitter friends — if you defeat them, you win followers. If you lose, you lose followers — seriously!

How many Twitter followers can I win?
That depends on how many you bet. You can bet up to 5 followers and win up to 5 followers per round. Gamble until your energy runs out, and come back for more.
Having many followers is important to Twitter.

Why should I risk mine?
Everyone has someone to lose.

Who are the followers I might win?
They come from all over Twitter — maybe you'll make a new friend or two.

Via ThreeMinds

YouTube doubler mashup helper

2009-09-03T02:34:00.010+02:00

We're not there yet but I feel this ... has potential - maybe - all it needs is 1 main trigger and then I'd like to take on a full screen and a 40 movies concert. Groove on it.

Duval Guillaume is an idea-centric communications agency.

2009-09-02T02:59:00.004+02:00

Photo: © Pieter Baert

Duval Guillaume is an idea-centric communications agency.

Consumers think brand, whatever the medium or the message. We blow the line. In media, thinking and titles; hence "Strative".

Only ideas are the carriers of new thoughts and can influence behaviour. Ideas originate from creative processes, not from procedures.

The creative process at Duval Guillaume is driven by brand teams and no departments.

The first medium for any brand message is digital. We believe strong brands - big or small - will have the power to be their own medium.com

Famous last words, from Andrew Robertson to Maurice Lévy

2009-09-02T02:41:00.008+02:00

I now work at Duval Guillaume, that is as from today. Duval Guillaume is a part of the Publicis Group. I'm leaving behind a great Team at Proximity BBDO. I wrote the house a small tribute as I left the building:

The friends thou hast, and their adoption tried, Grapple them to thy soul with hoope of steel.

Dedicated have I given in, my heart and soul, my everlasting passion to make a profit for the people that have trusted me.
Dedicated have I given in, many moonlighted minutes of my life, to help grow this agency and it's legacy.
Dedicated must you carry on, for, the profit this company makes might keep you and your family alive.
Dedicated must you push harder, and fight to achieve greater things. For, it is the only way you will live forever.

Sincerely yours,
Lander

—
• Who is Maurice Lévy?
• Who is Andrew Robertson?

Publicis news: Microsoft Sells Razorfish for a Whopping $500+ Million & Publicis to buy Razorfish ad agency from Microsoft

Moving e-mail permanently out of office

2009-09-02T02:33:00.005+02:00

Dear Reader,

I have sold this (lander.janssens@proximity.bbdo.be) address to another user and will no longer use it to respond to your requests, inquiries, or nice words from now on.

Please contact me through social media, you'll easily find me by searching the web for "grapplica". Chances are I'll change my e-mail address again some day that's why I strongly recommend using social media to contact me. It seems most unlikely that I'll change nicknames anywhere soon.

Kind regards,
Grapplica

Proximity BBDO announces it's Best Of Class - Strategist Nicolas Moerman - The Farm edition 2009

2009-08-29T18:17:00.004+02:00

We have appointed Strategist Nicolas Moerman for the Best Of Class scholarship.

Nicolas will soon be send to The Mothership in London. After 3 weeks of learning, sharing, interacting and creating we had to elect 1 chosen one. Our first edition of The Farm ended yesterday. A series of interviews and observation sessions stacked elaborate files on each participant, which led us to a long and tiring meeting. I guess I mustn't tell you that all participants contributed the strength of the Team. But, as we promised, only one of them could be granted that €1500 lot and seat in the London office. To select the Best Of Class we considered a broad range of criteria.

Nicolas proved his strengths as a Strategist being able to shape Client input to a tight Creative Brief, he proved to be a premium Digital Native because of his thorough knowledge of technological possibilities and Social Media. He knows who to talk to. He was responsible for one third — 4950 people have visited The Farm blog since August 7 — of the platform's traffic and about one fifth of the content. One might argue that he is a noisy bastard — and he is — but luckily he has learned to keep quiet when needed. We don't blame him for his youthful enthusiasm of course. He is able to jump-start the creative process and mostly assesses good ideas correctly. Overall he is fascinated by marketing, technology and advertising which, we believe, is a good mix. Nicolas has a natural appetite for selling products and services the new media way.

He considers himself to have weird sense of humor and is without any doubt a major a geek. A marketing addict, bitten by the interactive advertising bug. No doubt he'll blend into the British Empire squad in no time. We wish him all the luck, and Godspeed.

10 rules of advertising engagement

2009-08-29T09:59:00.005+02:00

• If it doesn't sell, it's not creative.

• Media should be planned in order to benefit the impact of the idea, and not because of the profit or fee it generates to the agency booking the media (they'll benefit in the long run).

• Ideas were and will always be the core of good advertising. BUt it mustn't be forgotten that execution is as important.

• Advertising is all about creating good content. If that content is really good, a conversation will emerge. If conversations continue, they grow a community. Communities tend to grow their own content collaborating with the existing ideas and message thus creating new content that can be enhanced by new Big Ideas. Generating more sales in the end.

• Blow the line: Big Ideas come from above. Below makes those ideas really work.

• Sell products not advertising. Be business minded and never create for the sake of creation.

• Will online replace others soon? Never. Online will amplify advertising to become attractive, and effective, again. It is the very core of the future, the backbone of all communication and thus the most important traffic driver to the product or service advertised. Online pushes advertising to fuse with editorial, which is a good thing. Advertising was nothing but editorial back in the days (1875 > 1950's)

• Focus more on the importance of customer services. Because a better service helps create a better product. Customer services will not only tighten the relationship between brands and their customers but will allow agencies to grow closer to the customers.

• Ideas are, and will always be, what differentiates the agencies from what customers do for brands. The power of what keeps agencies alive are those Big Ideas.
Sure, a good product tends to sell itself but the true profit for the manufactures really comes from advertising their products, of course. Yes, I believe in advertising. Advertising is giving information. Products still need to be explained and clarified, their strenghts communicated to it’s possible buyers. A message needs to be send telling why it is a good product.

• To me advertising is a story that sticks.

Stop Motion Retro Tribute hits the fan, blows traffic and kills bandwidth

2009-08-28T16:25:00.003+02:00

Swedish duo Rymdreglage combines the two in their video ‘8 Bit trip’. The video is a tribute to all your favorite games of the 80’s: Tetris, Mario, PacMan and they’re all compiled of Lego! The music in the video is by Daniel Larsson and the animation was done by Tomas Redigh, the two members of Rumdreglage, who spend 1,500 hours in creating this amazing video.

Tomas Redigh spend December 2008 to July 2009 in his studio moving Lego bricks around and taking pictures. It seems like all the effort the duo put in is already paying off. They placed the video online just 5 days ago and already got over 1.7 million views. Apparently, the duo wasn’t expecting this sudden abundance of attention. Their official website couldn’t handle the traffic and now reads: ‘Well after five years you people out there found us, at last, and start to visit this page. This site was obviously not made for that and reached the maximum limit of bit flow in one hour or something’.

Here's what there website says:

8-bit trip on iTunes

Hello, this Is Rymdreglages new fancy website. But why this extraordinary with text and everything? Well after five years you people out there found us, at last, and start to visit this page. This site was obviously not made for that and reached the maximum limit of bit flow in one hour or something.

But it wasn´t much to see anyway. If you want to listen to the rest of our 44 songs and not only 8-bit trip (well 2 of the 44 is on youtube) you just have to be a little patient. Hopefully they will be on Spotify and iTunes and other modern places on what we call ajnternejt in a few days.

So thank you very much for visit our youtube channel and keep on enjoying this site. If you stare at this text with crossed eyes for an hour or two you might be able to reach a higher level but I am not sure.
2009-08-24 (just four month left to Christmas) /Rymdreglage.