13 July 2009

Nike chalks your message on the tracks of the Tour



Supporting cyclers is a common sight at the Tour de France: people stand besides the track cheering and chalk messages on the road to encourage the cyclists. Now Nike takes it to next level with the Chalkbot. This year, supporters in the U.S. and France can text or tweet inspirational messages for bicyclists that will be displayed in yellow chalk by Chalkbot on the roads of the Tour de France.

The Chalkbot is part of Nike’s LIVESTRONG campaign for the 2009 Tour de France and was created by Nike, Deeplocal and StandardRobot. At Nike LIVESTRONG Nike invites people to own a piece of the road and send their 40 character message of hope and inspiration and join the fight against cancer.

The campaign shows that you don’t need to advertising in order to get people to talk about your brand, as Nike UK Marketing director Simon Pestridge says: “We don’t do advertising any more. (….) We need to become part of people’s lives and digital allows us to do that.”. With this campaign, Nike successfully integrates on and offline, commercial and charity purposes and getting people to interact with the brand.

via: Blogging Me Blogging You



Bookmark and Share

10 July 2009

Video of the month


... No time to post, merely time breathe, luckily lots of time for a smile, the kiddo and checking out some nifty movies during lunchbreak. The Cannes report and interviews from Typo Berlin will be posted soon. Meanwhile I'm working on a huge recruiting and talent-scouting project for Proximity BBDO. And yes, I'll share all the details very soon. Stay tuned!


Enjoy! More videos and goodies are shared on my Twitter page


Bookmark and Share

05 June 2009

The new typestar of the Emtype Foundry - EMT Geogrotesque

EMT Geogrotesque

Geogrotesque is a semi modular with a subtle rounded finish type face, designed by Eduardo Manso. I've recently fallen in love with this font and convinced our design-leaders to acquire it for our license portfolio. Ever since all type-freaks have been trying and testing it. Hopefully a good competition for the over-hip FF DIN and ever cool ITC Avant Garde. All the Geogrotesque characters are based in the same formal principle with its corresponding optical adjustments in order to adapt the system to an alphabet for texts. 
Although the type family has a geometric or “technological” construction, the rounded finish provides it a warm appearance, making the typefaces more accessible.

Geogrotesque has been conceived to be used as a display typeface in publications or intermediate length texts, most of all the Thin and Ultralight weights which were meant to be used in big sizes.


The type family consists of 7 weights: Thin, Ultralight, Light, Regular, Medium, Semibold and Bold and it’s available in Open Type format.

Geogrotesque is available from Emtype Foundry, FontShop and MyFonts


Bookmark and Share

The Berlin nightlife hotlist - 3 dance party top clubs

As always, when visiting cities abroad, I dig out the local club-scene. Having seen nearly every club in Belgian I tend to think that I will never discover a place that rocks my brain more then before. Think so ... Till you land your ass in the Berlin place of things.

Last week I attended the international design and typography conference TypoBerlin, as you might have noticed. But suffering a light — some say heavy — ADD, sitting tight isn't quite my cup of tea. So, wWhat do you do when all you need is some good vibes? Right, you dive into a conversation with a wicked but good looking punker girl you meet on the street, try to charm her and figure out were she will be hanging out to go nuts. This new generation of punk has long left the guitar sounds they've once started with ... Clubs clubs clubs! White trash and deep dark sounds of bass, beats and bliips. that's what we're all into nowadays — acidlovers — moohaa.

I was so amazed by the power and entourage of the Berlin club-scene that a shortlist of these places deserved a small but detailed writing:

1. Berghain Panoramabar

Berghain \ Panorama Bar Berlin

By far the hottest club I've ever attended. No questions asked. Perhaps even one of the best in Europe! A very strict and selective door policy pimps that image, but no other choice is left with people lining up in front from midnight 'till 6 in the morning. The club is located in a former power plant in Friedrichshain, behind the Berlin Ostbahnhof railway station. With lots of the original equipment left as part of the interior creates a real nice raw atmosphere. The building is distinguished by its enormous dimensions, which accommodate an 18 meter high dancefloor and space for 1500 guests, and also its minimalist interior design, dominated by steel and concrete. The entourage of dance-floors is pure madness and spread across 3 floors with over 6 bars. The club contains a "cavernous" main room, as well as a smaller upstairs space called the Panorama Bar, which is decorated by enormous Wolfgang Tillmans photographs and tall windows with a view of East Berlin. As always with the really good stuff the club is very gay-friendly and thus houses a superbly open atmosphere, unfortunately there're no cameras allowed.

Berghain has a strong reputation for decadence and hedonism, and the basement contains a dark room specifically set aside for that purpose. Special guestlist is restricted to a few guests for each dj. As a special feature no mirrors or reflecting surfaces can be found anywhere in the club.

Berghain is named after its location on the border between Kreuzberg and Friedrichshain.[1] Philip Sherburne has described it as "quite possibly the current world capital of techno, much as E-Werk or Tresor were in their respective heydays."

Berghain is the reincarnation of the "legendary" club Ostgut (1998-2003). This club itself emerged out of a men only fetish club night, called "Snax", which was held in different locations before it found its permanent home at the new club "Ostgut" as a part of a new concept. Quickly the "Ostgut" developed into a focal point of the Berlin techno-subculture since the venue was now open for all genders on regular nights except on those "Snax" club nights six to eight times a year. "Ostgut" closed down on January 6, 2003 following a 30-hour farewell event, and the former railway warehouse which housed it was subsequently demolished. Berghain opened in 2004.

A must see! On May 23 I sneeked in with Elfs and attended Monika Kruse who was totally letting go of control for her Saturday night session, fat dropping grooves and we were going wild — of course.

•> Am Wriezener Bahnhof. Berlin - Friedrichshain. Near Ostbahnhof station


2. Watergate Club

Watergate Club Berlin

Watergate is a get-there-early-or-stand-in-line destination on weekends. So on Thursday, May 21, I found myself lining up for my 4th or so 2manydjs concert. can you ever get tired of these guys. Somehow they always find a way to rock the boat. And again they did so in the incredibly cozy 2nd floor of the Watergate club. The club sits directly on the river, with floor-to-ceiling windows on both floors, providing gorgeous views of the water and the illuminated Oberbaumbruecke.

The ceiling of the top floor has hundreds and hundreds of tiny LED lights installed behind a translucent material, sending cascading light and patterns from behind the DJ, above the floor, and back behind the bar.

•> Falckensteinstr.49, 10997 Berlin X-berg


3. Tresor

Tresor Club Berlin

Without any doubt the most famous club in Berlin, not to say Germany, or Europe. Without neglecting other clubs like London's Ministry Of Sound and others, Tresor has the status of being the top dancetemple.

The club has a very strong brand name in Berlin, Tresor is definitely worth a visit. They have a long-running record label and mix CD series which draws a lot of attention to the club, but the place itself doesn’t need any help. It’s housed in an enormous, partially functioning power plant in the east part of the city. The tunnel (pictured above) connects the main underground dance floor to the upstairs levels. This is actually the second installment of Tresor Berlin- the old club used to incorporate an actual bank vault.

The Tresor sound is almost always hard and electronic, your typical straight forward techno sound. The main room sound system and light show seems designed to drive you insane- in a good way of course.

•> Köpenicker Str. 70, 10179 Berlin Mitte. Near U-Bahnhof Heinrich-Heine-Straße


Bookmark and Share

03 June 2009

The new FontExplorer X - interview with Tobias Meyerhoff, Product Manager FontExplorer X

Summary:
Linotype's FontExplorer X evolved from a freeware product (v1.0) to a worthy licensed product for the design and advertising industry (v2.0). This interview explains why Linotype decided to move from a free to a paid version, and lists what the improvements they've implemented to make this new version so superior.

Tobias Meyerhoff:
"FontExplorer X Pro was enhanced and improved in nearly every area."

The new FontExplorer X by Linotype

Full post:
Ever since my first visit to the TypoBerlin annual design and typography conference in 2006 I've been using Linotype's FontExplorer X to manage my font library. Without criticizing other font managing software, like Extensis' Suitcase or Apple's Font Book, I find Linotype's software by far the best in the industry. Let me tell you why.

Most importantly; it doesn't crash that often — not to say it doesn't crash! Font Book nearly screwed my last G4. And, with my last Suitcase edition it took ages to activate font-families, etc etc. In FontExplorer X, kerning is made easy as hell, an extended information palette is provided, smart sets and managing per project font-sets are quick and handy, the Linotype store is integrated (which I think was the purpose of developing this software by the way), meta-info is easily added, a decent search is implemented, it nicely stores away your fonts on your HD, backups are easily pulled, etc etc.

Brief history of Linotype
Linotype goes a long way when it comes to the history of typesetting and -casting. The founding of the company takes us back to 1886, when Ottmar Mergenthaler produces the world’s first linecasting machine in the USA. Ottmar Mergenthaler made his mark in history as the inventor of the type setting machine. Mergenthaler’s breakthrough soon became known as the Linotype. Quickly adopted by major newspapers around the world, the Linotype initiated a new freedom in the creation of everything from newspapers to books, from advertisements to a wide range of literature. Ever since the company has gradually moved into the business of fonts and type, shifting to the fast lane when taking over the type division of D. Stempel AG in 1985 and later taking over the Haas’sche type foundry, in 1989. So Linotype carries on a 120 year old heritage. Other famous names like Linotype-Hell AG, D. Stempel AG, Haas’sche Schriftgießerei and Deberny & Peignot are the roots of Linotype.

Why is FontExplorer X now a licensed product?
In other words, why was the first version freely available and is the new version to be purchased at EUR 79 (incl. VAT)?

The business of selling fonts
Shortly wrapped, Linotype is now into selling fonts and type to the people who are willing, or rather 'have', to pay for them. And thus developed a font manager that integrated their font store. Consider it iTunes for type. The first version, launched in 2005, proved to be a very good product and spread vastly amongst the designer and typeset communities. Not only because it had a good angle of functionality, but — hence the success — because it was a free product worthy of competing with the established software widely used. For example, Extensis' Suitcase.

And Linotype recently launched a new version of it's FontExplorer X. I wondered why and asked Tobias Meyerhoff, Product Manager of FontExplorerX, at the latest TypoBerlin conference.

The business of solid customer services
According to Tobias the licensed product was released partly on demand of the consumer\user. Huh? Yes well, licensed products give a mandatory support. The product gained a lot of professional and business-environment users so the demand for a guaranteed support urged Linotype to upgrade to a Pro version with added support, and features. A lot of firms and agencies don't quite trust a freeware product, so far.

FontExplorer X Pro (v2.0): new features
Linotype has worked hard to give the new version of Fontexplorer X some extra glance. • The info-pane is updated with extra kerning features that enable users to carefully kern each letter individually.
• The activation control is now upgraded to the level of auto-activation upon start-up of third party software. Formerly this was only possible through the installation of plug-ins, which weren't provided for software like Photoshop.
• The type in the WYSIWYG-fontbrowser is now adjustable in size, formerly this was only the case within the previewpane.
• Scan from document is a new feature not a new feature. It has been brought forward since most people didn’t find it in the previous versions. The feature allows to track which fonts were used in un-editable documents, for example a .pdf This new version pulls a font report to include when passing on the exported documents of typeset and artwork.

Full-featured font management capabilities, server-based
The most compelling update to the new version is the implementation of the server-based administration possibility. This server-based solution returns control of font access rights to a central administrator who can access an administration interface from any desktop client within the network. It distributes fonts and font sets over the entire network while providing users with the freedom to customize sets and preferences for their local fonts.

Related posts from Grapplica:
Everything under TypoBerlin
Google Maps Typography made for TypoBerlin 2006

Related posts from others:
A list of all tweets from concerning the TypoBerlin conference this year
Tweets about the new FontExplorerX release
The official FontExplorerX Twitter-account
Raves about Linotype


Bookmark and Share

Belgian bloggers on politics

Beken Kleur

Sigh, the whole country is going wild on elections again... In Belgium we're obligated to go voting which is a good thing but still, I hate politics. Anyway, we didn't want to rely on the newspapers to catch a pulse of what party is running for the high stack.

ProximityBBDO and Adhese combined forces to map the political colors amongst the Belgian bloggers and developed an election-widget. This widget is then to be put on blogs and thus allows readers to vote online. Until the day 'really' online voting is due it will just remain a pulse but in the atmosphere of the elections it is quite fun to see that the senior blogs are mainly right-winged, conservative, and others pull up the green party.

Next to the voting, a funny list of polls is implemented to create some buzz and spread the widget over social media. Yes, some of these guys I'd like to shoot to the moon for babbling endlessly ...


Bookmark and Share

12 May 2009

The work that works: BBDO\Proximity Network



Fortifying its reputation as a world-renowned creative agency, BBDO/Proximity Malaysia hauled five "Silver Nominations" and six "In-books" at the D&AD Awards 2009. Accordingly, the agency is now the second most-awarded agency in the world!

BBDO/Proximity Malaysia's Jeep "Bushman/Eskimo" and "Husky/Camel" received one out of every five D&AD nominations for Asia. Its trailblazing performance at what is considered the world's toughest advertising award show, gave Malaysia its most D&AD nominations thus far. As a result, Malaysia is also the seventh best performing country, overtaking other creative powerhouses such as Africa and China.

"As an agency that benchmarks our work against the highest standards of excellence, we are thrilled about our unexpected success at D&AD," BBDO/Proximity Malaysia's group chief executive Jennifer Chan said.

BBDO/Proximity Malaysia's D&AD success is another demonstration of the agency's conscientious focus on its quality of work and in ensuring that its creative output is both innovative and business-enhancing.

Chan said that BBDO/Proximity differentiates itself from other agencies by obsessively safeguarding the integrity of its creative output. Moreover, the win is a testament to the BBDO/Proximity team's commitment to delivering award-winning campaigns that engage consumers and build brands.

"If it weren’t for the support and contribution of each individual staff who did their bit, either directly or indirectly, this would not be possible. Many, many congratulations to Ronald Ng (chief creative officer) and Mun Tuck Wai (executive creative director) and all at BBDO/Proximity; and as always, the confidence in us and support of us from our clients."

The nomination and in-book results were announced on the web earlier this week. BBDO/Proximity Malaysia's winning entries were among the 717 entries, out for 20,000 pieces of judged work, selected to be published in the D&AD Annual. However, the elusive and highly esteemed Yellow Pencil award will only be revealed on June 11.

via ADOI


Bookmark and Share

11 May 2009

SPACE ... is getting tight - TYPO Berlin 2009



Okey okey, so I missed out on the wicked Joshua Davis at OFFF, and I heard he kinda spoiled my fun by giving his presentation on SPACE in Lisbon as a warm-up,...while sliding back and forth on the stage, ripping open his legs, kinda. There is hope. I've heard TYPO Berlin is completely sold out and since it is back in the good old venue it was three years ago, I'm guessing, it will be tight. Combine that with the Berlin nightlife and the groovy gang of 20 we're takin' on to travel with the event will be money well spend. And spending it will be.

TYPO Berlin is Europe’s most important regularly scheduled design conference. Each year, the conference is dedicated to a thematic motto. The TYPO online archive contains a wealth of information about previous conferences. On the video blog, you can see lectures from previous years and the TYPO Berlin blog will keep you up to date on this year’s events.

FontShop’s 14th International Design Conference, TYPO Berlin 2009, starts in just three weeks. This year’s theme is SPACE. Over three days, more than 50 speakers working on four stages will expand your horizons, providing inspiration, technical tips and entertainment. This year will see even more lectures, discussions, workshops, initiatives, networking and roundtables. This is THE place to be for creative movers and shakers.


Bookmark and Share

The Master Builder, Sara De Bondt

Publication Launch
The exhibition 'Designs for The National Theatre: Ken Briggs' is on at Pump House Gallery, London, until 17 May 2009



The Master Builder – Talking with Ken Briggs
Edited by Sara De Bondt and Fraser Muggeridge

Wednesday 13 May 2009, 6.30-8.30pm

Pump House Gallery, Battersea Park, London SW11 4NJ
www.wandsworth.gov.uk/gallery

Published by Occasional Papers
with Pump House Gallery, London, and the National Theatre

www.occasionalpapers.org


Bookmark and Share

AdAge Digital Report: SawHorse Media

Inside an emerging Twitter-Based Media Company: SawHorse Media



SawHorse Media organises various sources of Twitter content:
Musebin aggregates Twitter music-reviews
MuckRack aggregates realtime Twitter output of US journalists
Venture Maven aggregates the Tweets of venture capitalists
Giant Red Carpet pulls together Twitter and celebrities
The Pet Feed follows animal and pet activities
The Shorty Awards honor the best producers of short content on Twitter. Award winners were recognized in 26 official categories and over 1,000 user generated categories for 2008. The first award ceremony took place on February 11, 2008. The event was hosted by CNN anchor Rick Sanchez, and special guests MC Hammer and Gary Vaynerchuk — plus a video appearance by Shaquille O'Neal.

The Shorty Report is a SawHorses referenceguide on how companies are making a big impact with short messages. A research, guidelines and interviews with the leading companies on twitter: @starbucks @jetblue @wholefoods @marvel @nasa @comcast @kodak @marriott @zappos

Follow @shortynews


Bookmark and Share