Adidas presents Teamgeist - Every team needs a jersey with a story

A jersey with a story is much more than just a jersey. It's a symbol for belonging, passion, expectations, ambitions. Every player, every team, every fan, should know this. Understanding this will make them stronger. But what if there is no story, no history, no identity.

Adidas presents the Teamgeist game. Every team needs a jersey with a story. The Mannschaft has lost it's identity and needs your help to win it back. Go back in time and recapture the team's three World Cup stars.



Absolutely stunning production, again, by North Kingdom. Germany is clearly ready for the 2010 World Cup. And I can add only one more thing to this and that is: There is only one true King, and he is somewhere up North, in Sweden. Remember The Smart Grid and Mentos Kissfight? No? Well, now you will.







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I Want You To Want Me - a project of datagathering and information design of behaviour on dating profiles

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.

I Want You To Want Me explores the search for love and self in the world of online dating. It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

I Want You To Want Me chronicles the world’s long-term relationship with romance, across all ages, genders, and sexualities, gathering new data from a variety of online dating sites every few hours. The system searches these sites for certain phrases, which it then collects and stores in a database. These phrases, taken out of context, provide partial glimpses into people’s private lives. Simultaneously, the system forms an evolving zeitgeist of dating, tracking the most popular first dates, turn-ons, desires, self-descriptions and interests.

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It's time to bring this place to life.

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.

Director – Johnny Green
Executive Producer - N/A
Producer – Fergus Brown
Advertising Agency - Abbott Mead Vickers BBDO
Creative – Paul Brazier
Agency Producer – Yvonne Chalkley
Production Company - Knucklehead
Director of Photography - Wally Pfister / Joost Van Gelder
Music – composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'
TV Sound Design / mix - Raja Sehgal & Munzie Thind at Grand Central Studios
Cinema mix - Raja Sehgal at Grand Central Studios
CGI – The Mill, London

via CreativeReview

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Is planning impotent? A series of interviews about overcoming planning's identity crisis.

A discussion and video series designed to provoke and inspire a look at the world of planning.
SPUR by Redscout, via PSFK

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Did you watch porn or did your mother?

Sure, your friends may share your love for burgers, or Star Wars, or even the Clippers, but without seeming creepy, how can you find out if they also share your love for French midget-girl-on-girl? By covertly getting even creepier, with Did you watch porn?



Did you watch porn? is a helpful/peculiar service that, via covert online methodology, determines what smutty sites your friends have been visiting and then informs you of that list, revealing their private inner desires/giving you new options that might not involve the words "bang" or "bus" or Red Shoe Diaries, Season Three. To get the knowledge party started, just put in your info and your friend's name and email address, and the site will give you a tinyURL to send them (or a form email that looks like spam -- your choice), and once they click, you'll then receive an email with a list of the smut sites they visit frequently, while the URL they've clicked on will reveal both those same links and what you've been up to, which'll be especially creepy when he finds out you're at a public library. You can also set it to post results via a Facebook ap; for all this spy stuff, DYWP's fairly crafty: instead of using a browser history or cache, it scours a master list of hundreds upon thousands of smut sites to determine a difference in clicked vs unclicked link color, making it impossible to cover up, like murdering your ex-wife and Ronald Goldman while wearing tiny, tiny gloves.

Since they troll by list, it's not perfect, and DYWP encourages users to send in sites they may have missed, because, creepy or not, there's enough NakedMidgetClippersFans.org for everyone.

via The THRILLIST

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Sweden's most viewed YouTube advertising clip of all time.

With nearly one million views on YouTube, 31 individual Facebook groups, 79,000 Google hits, attention from nearly all of the big Swedish media (and a group of foreign press, too) as well as a storm of thousands of comments on many different blogs and forums, one thing can't be denied: seldom has a Swedish advertising clip succeeded in getting this much buzz. Or stirred up so many different feelings. Some think it's horrible, while just as big a group is captivated by the ad and really appreciates it.

Happily, it appears that the campaign has really achieved results – sales have more than doubled, while in June alone, sales managed to triple. Thus Apoliva has risen right to the top of specific categories to become a new market leader.

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Forsman & Bodenfors have brought home 3 of One Show's prestigious metal pens

Last weekend the American awards ceremony One Show Interactive took place. One Show's prestigious metal pens are a weighty prize both physically as well as in the industry. F&B received ten nominations and took home four bronze pens.

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AMF Pension - MMS campaign
> microsite



All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.

This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.

During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.

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Wasabröd - Wasa Sandwich
> microsite



F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.

On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!

Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.

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IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget



This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.

All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.

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When furniture becomes art. A domestic symphony.

IKEA furniture can transform into works of art... discover this "domestic symphony" that presents the large choice and flexibility of the designs of the Swedish company in a very original fashion.

Agency: Forsman & Bodenfors
Client: IKEA
Copywriter: Fredrik Jansson
Art Director: Anna Kask
Producer: Charlotte Most
Production Company: Jesper Kouthoofd
Director: Jesper Kouthoofd
Assistant Director: Emil Kullanger
Director of Photography: Emil Larsson
Stop Motion: Kim Keukeleire
Stop Motion: Tobias Fouracre
Stop Motion: Dana Behrman
Stop Motion: Kevin Walton
Producer: Anna Bergstrom
Post Production: The Chimney Pot

via Vanksen

WANTED: your ikea hacks. Whatever they may be - a funked up klippan sofa, an ingenious idea for your pax wardrobe, a creative twist on your kitchen countertop, or even advice on how to finally stop forby stools from wobbling, share your ikea hacks.

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iCar Remote is a mobile remote control for your car

iCar Remote is an iPhone remote control for your car - David Blaine Street Magic
Control windows and even drive it! Awesome.

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Ever seen a flying flyer?

via Benoit Menetret

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