12 August 2010


"iButterfly" is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.

via @broodkast

11 August 2010

Magical Mountain

Magical Mountain, originally uploaded by catchlightsa.

Wanting to be there...

06 August 2010

IKEA advertising tribute

Please do comment or tweet me more IKEA advertising brilliance if you have some kick-ass ads that are not included in this tribute.

05 August 2010

Wisdom of the crowd

Crowdsourcing, a term coined by Wired writer Jeff Howe and explained in the video above, is without a doubt a key digital marketing trend for 2010. The New York Times suggests that small brands shouldn't shy away from tapping into the public's willingness to share ideas to help spur innovation and feedback, and cites the example of a particularly savvy (and successful) tiny brand as a case study.

more >

04 August 2010

Know Why

via @duvandre

SHIRO Cheers Systems

This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.

When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".

If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.