25 September 2006
Dutch women show off
Finally someone found how to blend voyeurism and advertising. And yes it's someone I worked for here at the agency. Creative director of LG&F Amsterdam, Joeri Jansen, almost shocked a nation that is about to get ready for Pink Ribbon Month (october) During that period there will be advertised about breast-attention, in order to prevent and notify people (women) to take extra care for their breasts. Pink Ribbon is LG&F A'dam's second client, and together they were teasing Holland and it's audience for several weeks. All around in the media, breasts were popping up and out.. out of control.
And happy customers we are.. let's just hope people really do have more "positive" attention for a breastcancer.