it's not about Google - it's about your website.
100 years ago, in 1903, the Wright Brothers achieved their monumental goal of flight at Kitty Hawk, North Carolina.
Most people don't know that there were quite a few other people trying to build an airplane at the same time. One was Alexander Graham Bell; another was the President of the Smithsonian Institution.
All of these men were much better funded than a certain little-known pair of bicycle shop mechanics from Ohio with a wind tunnel in their garage.
But there's a key difference that led to the Wright Brothers' success.
The other guys focused on making a more powerful engine.
Orville and Wilbur Wright focused on the plane.
Specifically, the Wright Brothers built their airplane as a glider without an engine - then mounted the engine later, almost as an afterthought.
They flew it in the breeze first, then added power later. That was the key to their success. They discovered that when you're building an airplane, the wings are more important than the engine.
What does this have to do with Internet Marketing?
Or got to Perry Marshall, he's an *expert*on Google Adwords