20 February 2007

Visual Shopping

Dotted Pair, Inc. was founded in 2006. It has created a new way to browse products. It’s called BrowseGoods. They have effectively harnessed the power of AJAX.

BrowseGoods, the new shopping site, from Cambridge, MA-based start-up, Dotted Pair, has jumped into the increasingly crowded online shopping space, betting that their shopping experience is going to trump their competitors. They call their service, “visual shopping.”

Most shopping sites have thousands of products but on their sites it is hard to see more than a few dozen products at a time. We let you see hundreds of products all at once. When you want to see a product more closely you just zoom in to see a larger picture of that product and adjacent products.

Further reading by Brian Smith

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