13 September 2007

The Lady

She's hot. She knows it. She's got mad skills and awesome ideas but always points her concepts to a female audience. If the assignment was to design a new urinal, she'd find a way to gear it toward the girls. Pretty sexist huh? Not so fast. This chickie is ahead of many who don't understand who their user is or even why it's an important thing to comprehend. Sure, she gets a little extreme at times, but she designs for a defined user, which is an important step in the design process that can help immensely in creating effective solutions.

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