It's Fashion Week in New York, so to my happy surprise The City is flooded with slim-long-legged young models and crazy dressed Japanese fashion-victims. There's a parallel event in Miami and during Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Agency: TBWA\Chiat\Day New York, USA.
New York Fashion Week is here again, only now the semiannual bacchanal of fantastic excess and hard nosed haggling takes place amid a weakening economy and spreading insecurity. Retailers will be looking for young designers, where they can make discoveries and buy clothes more affordable to the shoppers.
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