22 December 2008
Video Gaming Trends
Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it...
via Advertising Pawn
Playstation is my favorite gaming platform and the line of thinking behind the PlayStation’s advertising revolution serves pretty well as “the ideal disruption case study”, focusing on a more adult audience and embracing is irreverent underlying philosophy. They don’t filter advertising. They mock it. Hence the switch of focus from pure product appraisal to the actual outcomes resulting from its usage.
Read a full Brand Tribute article on PlayStation at Advertising Pawn