31 October 2009
Sweden's most viewed YouTube advertising clip of all time.
With nearly one million views on YouTube, 31 individual Facebook groups, 79,000 Google hits, attention from nearly all of the big Swedish media (and a group of foreign press, too) as well as a storm of thousands of comments on many different blogs and forums, one thing can't be denied: seldom has a Swedish advertising clip succeeded in getting this much buzz. Or stirred up so many different feelings. Some think it's horrible, while just as big a group is captivated by the ad and really appreciates it.
Happily, it appears that the campaign has really achieved results – sales have more than doubled, while in June alone, sales managed to triple. Thus Apoliva has risen right to the top of specific categories to become a new market leader.
Forsman & Bodenfors have brought home 3 of One Show's prestigious metal pens
Last weekend the American awards ceremony One Show Interactive took place. One Show's prestigious metal pens are a weighty prize both physically as well as in the industry. F&B received ten nominations and took home four bronze pens.
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AMF Pension - MMS campaign
> microsite
All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.
This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.
During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.
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Wasabröd - Wasa Sandwich
> microsite
F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.
On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!
Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.
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IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget
This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.
All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.
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AMF Pension - MMS campaign
> microsite
All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.
This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.
During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.
--------------------------------------------------------------------------
Wasabröd - Wasa Sandwich
> microsite
F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.
On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!
Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.
--------------------------------------------------------------------------
IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget
This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.
All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.
When furniture becomes art. A domestic symphony.
IKEA furniture can transform into works of art... discover this "domestic symphony" that presents the large choice and flexibility of the designs of the Swedish company in a very original fashion.
Agency: Forsman & Bodenfors
Client: IKEA
Copywriter: Fredrik Jansson
Art Director: Anna Kask
Producer: Charlotte Most
Production Company: Jesper Kouthoofd
Director: Jesper Kouthoofd
Assistant Director: Emil Kullanger
Director of Photography: Emil Larsson
Stop Motion: Kim Keukeleire
Stop Motion: Tobias Fouracre
Stop Motion: Dana Behrman
Stop Motion: Kevin Walton
Producer: Anna Bergstrom
Post Production: The Chimney Pot
via Vanksen
WANTED: your ikea hacks. Whatever they may be - a funked up klippan sofa, an ingenious idea for your pax wardrobe, a creative twist on your kitchen countertop, or even advice on how to finally stop forby stools from wobbling, share your ikea hacks.
iCar Remote is a mobile remote control for your car
iCar Remote is an iPhone remote control for your car - David Blaine Street Magic
Control windows and even drive it! Awesome.
28 October 2009
The sound of social music is now rocking the world.
The sound of the Orange Rockcorps
Innovative social music experience that allows people to create remixes of well known tracks using their voice and sounds produced by themselves and their friends.
Orange and RockCorps come together to help you to give something back to your community. Take part in Orange RockCorps this year and help transform your local area.
Orange believes in the power of people and that's why they've partnered with RockCorps to launch Orange RockCorps in the UK, making it possible for thousands of us to give something back to our local community.
09 October 2009
Show us where you work - inside the advertising agency
CR is devoting the whole of the November issue of CR to looking at the creative workplace and on life in the studio or agency...
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.
I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.
When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.
@Pietel has a very nice set of the DuvalGuillaume atmosphere
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.
I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.
When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.
@Pietel has a very nice set of the DuvalGuillaume atmosphere
Design, designer, designst
Stijn loves cows and horses. Spends his freetime on a farm. Doesn't drink. Never goes out. In short, your typical creative internet guy. Stijn Pauwels was the founder and Creative Director of Milk&Cookies, made websites for the rich and/or famous (Diesel, Prada, MTV, dEUS, La Fille d'O,...) and is leading the interactive design department @famousbrussels
When I started my career as an intern at Milk&Cookies I could barely find most of the tools in Photoshop let alone know how to build a website. Working on the new website of Culture Club got my dragged down the whole interactive design thingy with Stijn leading the way. He's undeniably the nicest guy in the advertising business.
The ugliest buidling in Belgium is going down down down down!
Nominate the ugliest building in Belgium on www.hetlelijkstegebouw.be.
There's an abundance of awardshows for beautiful new buildings and modern architecture. Tomorrow Belgian architects celebrate the Day of Architecture and to honour that Jan Stallaert will professionally tear down Belgium's ugliest building.
The ugliest country of the world
40 years ago Renaat Braem described Belgium as 'a stitched plaid of madness' in his manifesto "the ugliest country of the world" and called the Belgian Order of Architects to join a movement against "the proliferation of architectural dullness"
From october 10 till november 6, 2009 every Belgian can submit a picture of a building he or she would like to tear down.
Ugly buildings make a large portion of the Belgian population truly unhappy.
According to philosopher Alain de Botton one of the great, but often unmentioned, causes of both happiness and misery is the quality of our environment: the kind of walls, chairs, buildings and streets we’re surrounded by. Alain de Botton wrote a book: The architecture of happiness.
Tear down to start again! May the ugliest brick win!
There's an abundance of awardshows for beautiful new buildings and modern architecture. Tomorrow Belgian architects celebrate the Day of Architecture and to honour that Jan Stallaert will professionally tear down Belgium's ugliest building.
The ugliest country of the world
40 years ago Renaat Braem described Belgium as 'a stitched plaid of madness' in his manifesto "the ugliest country of the world" and called the Belgian Order of Architects to join a movement against "the proliferation of architectural dullness"
From october 10 till november 6, 2009 every Belgian can submit a picture of a building he or she would like to tear down.
Ugly buildings make a large portion of the Belgian population truly unhappy.
According to philosopher Alain de Botton one of the great, but often unmentioned, causes of both happiness and misery is the quality of our environment: the kind of walls, chairs, buildings and streets we’re surrounded by. Alain de Botton wrote a book: The architecture of happiness.
Tear down to start again! May the ugliest brick win!
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