There's not too much to it (it being the content, sjah the goal is to get people to try a Smart out) but still, nice little carride through the belgian landscape. Just too bad they fucked up the typo using a typewriterfont, dudes please! never ever use a courier or whatever, at least not in in the imagery of this context ... sigh. But I kinda like the posters and the feel of it.
UPDATE: off course smartcourrier is part of the Smart guidelines and as a designer/AD it's hard neg to omit such a thing, n'est pas David ;)