17 February 2009

Kinepolis: the extra mile



The extra mile, indicating the formidable length of my post on the e-strategy of Kinepolis, was perhaps a bridge to far what concerns webcopy. "Overnewsed but uninformed" totally fits the Zeitgeist. While nosing around on the internet you've probably noticed that often lots of people are covering one specific subject without passing on founded knowledge on the matter. Let alone giving insides or writing down something nobody else would possibly be able to put down in words. Luckily this wasn't entirely the case on this particular event. We had passed a great deal of 'bashing about', pissing on Kinepolis, repeatedly echoing each other on what was wrong with Kinepolis. Now, thanks to some fantastic bloggers and the therefor crucial event the echo-chamber had morphed and fresh thoughts had been released. "Overnewsed but uninformed" was my motto for digging really deep into the backgrounds that jumped this conversation. All that to share with you a deeper understanding of what is going and how this all came into place.

I know reading on the web isn't quite as inviting as reading a book. In the zone untenable by my own enthusiasm. The post was loaded with several sidestories and inside information leading away from the core idea that particular post was messaging.

Having finished writing it already dawned on me but I was to eager to hit the 'publish' button so I did. During writing I changed my status on LinkedIn into "writing a book on the e-strategy of Kinepolis, the largest host of movietheaters in Belgium", so I was very well aware of the fact that the post was stretching out that extra mile not a soul would reach to read. This morning I received an e-mail of friend and colleague Pietel. He informed me that he was interested in reading the story but pointed out that I should stick to 1 idea per post. He suggested extracting sidestories and indirect information on the topic into different posts, splitting the story, making it easier for readers to gain access to the original post, core of the topic within the vivid conversation roaring about Kinepolis at the moment.

@Pietel: you are right, having to scroll about 3 seconds to meet the bottom of the post, about 7 times an entire screen down the fold of a standard browser-window (1024*768), is a little pushing daisies.

Thus, this has been taken care of. The original post was split up into eatable pieces of blogwriting. Some of you might argue that the core post is still too long but I didn't want to alter the work I submitted on this topic.

I hope it serves your cause and treats your time with pleasing aftermath. Hereby the list of posts embracing my thoughts, observations and insights about a recently started conversation on 'Kinepolis':
» Think of it as Jujitsu. The ins and outs of Kinepolis' latest e-strategy. (original post, insights and background on the conversation)
» How it all started
» Calling in the bloggers
» Martial arts
» Marrying an agency
» Who is Druppels
» To media or not to media
» Join the conversation

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