17 February 2009

Kinepolis: marrying an agency

Not too long ago, Kinepolis chose ProximityBBDO as their sparring partner for talking to their customers. Talking yes. By now most companies have understood that pushing the message through mainstream media doesn't always bring value for money. Kinepolis currently owns and hosts 23 cinema complexes in Belgium, France, Spain, Poland and Switzerland, and employs about 1600 people.

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