21 January 2010
Did Domino's Pizza reinvent their pizza from the crust up?
What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This means that social media marketing for your business is likely out of the question. However, what if you had the opposite reaction and tackled the negative head on.
Check Domino's Trades Cardboard Crust for New Leaf at Culture Buzz
Also read B2B Social Media Lessons From Domino’s “Pizza Turnaround” Campaign at B2B Social Media Lessons