21 January 2010
Smart had one good idea and that was stupid.
The new DIESEL is Stupid!
Be Stupid: Recruitement > Are you stupid? Well, we can help you promote your stupidity.
Created by Anomaly (who recently picked up the Sony account from Fallon), the campaign certainly takes a more bombastic approach than previous Diesel campaigns, which have been more noteworthy for their style than their taglines. But while it may be eyecatching, when we're all fed a regular diet of genuine stupidity via the media and TV most days already, will the 'Be Stupid' tag just prove grating? Or is everyone in fact longing to out themselves as stupid to Diesel?
Campaign by Anomaly: "Heaven is a playground".