24 March 2009

Who the fuck is Pat Fallon?

I don't quite agree with The Washington Post targeting, or attacking, creative agency Fallon for launching their new aggregating application, logo and website.

Fallon Cadbury Gorrilla

According to The Wash Fallon is an unknown agency, and I quote: "Why is an ad agency creating a Twitter app? Had you ever heard of Fallon before this? Didn't think so. Moving on. Folks have pointed out they did the BMW films and a few other campaigns. Feel free to ask some people on the street who they are, though, and I believe you'll be quite surprised." — What 'man on the street' knows the name of one or more ad agencies ... The answer being: none. If I get it right Fallon.co.uk is the same agency as Fallon.com and is very renown within the ad industry. Think about the most awarded viral of last year: Cadbury's Gorilla and the latest Glass and a Half Full Production: Cadbury's Eyebrows. The Skoda Fabia baking ad might ring a bell... Or maybe you still remember that bouncing balls Sony Bravia spot or that Bravia paint ad. Btw it's not just a Twitter app.

Fallon Sony Bravia Foam

Fallon works for top clients globally and swear by a very innovative philosophy. Also, I don't think the agency was presumably named after the great comedian and talk-show host Johnny Carson aka Jimmy Fallon, Wash, consider this guy called Pat Fallon. He worked very hard for more than 15 years, to get his company on track. And he did. Pat founded Fallon in 1981 with the single-minded desire to stand for excellence—in the people hired, in the partnerships forged, in the work produced, and in the results achieved.

He spends his time today nurturing the company’s culture, managing and evolving the global vision across four continents, and working on clients' businesses from the frontlines. Pat's deep knowledge of branding issues, combined with a strong strategic approach to marketing problems of all kinds and his relentless need to achieve, make him particularly valuable to our clients’ CEOs.

In creating Fallon, Pat carefully considered every facet of achievement in order to build an organization where great people came, stayed, and did the best work of their careers and had fun in the process. That culture flourishes today. Pat makes sure that everyone at Fallon knows that marketplace accountability must always be the ultimate measure of success.

Pat has won virtually every recognition in the business during his career. But his most valued achievement is the trust he has earned from his clients. Pat still spends 80% of his time on client business. That is why to this day Fallon limits itself to a very small group of accounts, so that Pat and his senior executives can be intimately involved with each and every client.

I'm sorry Wash, you're full of shit. The TechCrunch referral on your website is a disgrace for the strength of all TC writers


Brave work that makes a difference
via the Fallon corporate website

Twenty seven years ago, five Minneapolis entrepreneurs met at a downtown diner and pooled their life savings to buy a single print advertisement that ran in two metro newspapers.

On that day Fallon opened its doors, without a single client, under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

Where others viewed our geography as a disadvantage, we found opportunity. Bob Dylan had already proven that if you’re determined to surprise the world, Minnesota is as good a place as any to raise your voice. Unlike the big ad shops on Madison Avenue and the left coast, we have the advantage of actually living in America where the people are; where brands not trends are built.

Fallon’s ambition to outsmart has been unwavering. Today outsmarting requires a more generous approach to marketing. Generous brands create something of value in the world: entertainment value, social value, and belief value. Generous brands are additive to peoples’ lives and to culture. They help build ideas in the world; they leave something behind. Modern branding is learning to give as much as you take.


Skimmer: a lifestreaming thing that let's you do it all in one place.
A social aggregator for designers.
via the Fallon corporate website

Skimmer by Fallon

Skimmer℠ is an Adobe AIR desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities. It improves upon your day-to-day interaction with multiple social networks, removing distractions and providing a rich experience that is particularly suited to multimedia content.

Skimmer by Fallon

Skimmer's primary view is an aggregated view of all your friends’ updates from Twitter, Facebook, Flickr, YouTube, and Blogger.
• For those with larger monitors, the feed can also be viewed in a medium view that shows thumbnails of multimedia posts such as an upload of a new Flickr set, YouTube video, or Twitpic.
• Any update in the aggregated feed view can be expanded in one click to reveal the content of the post. A Flickr set, for example, can be viewed in its entirety without ever leaving the feed view.
YouTube videos can also be expanded and played right in the feed view.
Skimmer has a Flickr-specific view, which allows you to browse your entire photostream as well as the photostreams of all your Flickr contacts.
• You can also use Skimmer to browse any of your own or your Flickr contacts’ photo sets.
Skimmer also has a view devoted to browsing your own videos.
• In Skimmer's YouTube view you can also browse the most recent videos from all your friends.
• Any YouTube video can be played full-screen.
• Any group of photos or videos can be viewed full screen in a slideshow mode.
Skimmer allows you to create your own customized page that summarizes your most recent lifestreaming content from whichever services you choose. Other Skimmer users will see this customized view through the app, or Skimmer will give you an embed code to make a webpage so anyone on the web can see all your social activity in one spot.


About the founder
via the Fallon corporate website

Fallon Founders
Fallon Worldwide co-founders Pat Fallon, right, and Fred Senn will release a book this month about the lessons they’ve learned running Minneapolis’ best-known advertising agency.
via milwaukee.bizjournals.com/twincities/stories/2006/07/10/s...

In 2006, to mark the agency’s 25th anniversary, Pat and Co-Founder of Fallon Worldwide Fred Senn co-authored Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage (Harvard Business School Press). The book features the agency’s principles and it’s most famous cases and gives readers a behind-the-scenes look at how creativity can be leveraged for startling business results. (bookreview by Businessweek)

With Pat’s personal passion for helping children, the agency has several pro bono clients, including Camp Heartland, Children’s Defense Fund, and Keep a Child Alive. While all this work occupies most of Pat’s waking hours, he has found time to serve on the boards for The Guthrie Theater, Minnesota Orchestra, and the Minnesota Zoo.


Related posts from others:
Download the Skimmer app at Fallon's homepage
The Creativity Online portal about the Fallon act
This guy helped create Skimmer: Nerdery
A little bit more technical on Skimmer: BlackCJ

3 comments:

  1. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Joannah

    http://2gbmemory.net

    ReplyDelete
  2. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Susan

    http://8080proxy.com

    ReplyDelete