18 August 2010
The Farm Second Edition - Karavan Gitane
Young talent on it's way...
— The Farm Second Edition
tags > advertising, hr, proximity bbdo, ProximityBBDO, TheFarm, young talent
12 August 2010
"iButterfly" is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.
tags > application, ar, augmented reality, iButterfly, iPhone, mobile
11 August 2010
Magical Mountain, originally uploaded by catchlightsa.
Wanting to be there...
06 August 2010
IKEA advertising tribute
Please do comment or tweet me more IKEA advertising brilliance if you have some kick-ass ads that are not included in this tribute.
tags > advertising, furniture, ikea, retail, tvc
05 August 2010
Wisdom of the crowd
Crowdsourcing, a term coined by Wired writer Jeff Howe and explained in the video above, is without a doubt a key digital marketing trend for 2010. The New York Times suggests that small brands shouldn't shy away from tapping into the public's willingness to share ideas to help spur innovation and feedback, and cites the example of a particularly savvy (and successful) tiny brand as a case study.
tags > crowdsourcing
04 August 2010
tags > DuvalGuillaume, duvandre, strategy, ted talks, Why
SHIRO Cheers Systems
This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.
When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".
If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.
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