Summary:6 real claw machines can be controlled and played on from your browser.
Pepsi Max combines bytes and atoms. If you're passionate about something, max it. That is what
Pepsi Max is all about. That and gaming of course. And how do you go about maxing a game that everyone is passionate about? You think bytes (as in 'internet'). You think atoms (as in 'real world'). You grab a soldering iron and connect both.
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Full post:MAX YOUR THOUGHTSTake 6 real claw machines, hook 'm up to the internet and start playing. Unique codes can be stripped from the
Pepsi Max bottles and used to add up for extra gaming credits. The lucky ones can win some cool prizes or grab a ticket for the final during which one plays with an 8 meter tall claw machine containing really huge prizes! Each finalist will be able to grab a huge bear and possibly win
sunjets.be trips to Malta or Tenerife, or take home 50" plasma's and other cool
Panasonic stuff.
OLDSKOOL CAMPAIGNINGThe campaign is kick-starts with traditional online media.
Bannering and
an enticing e-mail to a database of
Pepsi Max aficionados
SOCIAL MEDIA CUMToday, more than 2.1 million belgian citizens are an active member of
Facebook. So we integrated the power of
Facebook Connect to make the game easily portable over the users contact network. Everyone registering with
Facebook credentials, receives give-away codes for friends. Everytime anyone plays or wins it shows up in their friends newsfeed. How's that for viral?
Frankly, a huge amount of users can freely access the website but only 6 can play simultaneously. Of course these users don't want to be sitting ducks while waiting for a claw machines to become available. Statistics are put up to check when the site is very busy, a concept we introduced with, and was essential to, the
Internet Is Mine case. Also, the claw machines Twitter when one of the slots is available.
KICK-ASS DESIGNPhase 1: First wireframes were made in Powerpoint. They served as a basic feature-spec for the full website.
Phase 2: After being loosely briefed on the campaign’s concept and features, several paper sketches were made to serve as a rough guide. The concept at this stage was “a carnival or arcade, but maxed out!”.
Phase 3: Taking the best sketches into
Photoshop, we created a digital painting that would serve as a moodboard and colour guide. This piece was also shown to the client in order to get the go-ahead for the look-and-feel for the rest of the website. You’ll also notice the (not-so) subtle use of Pepsi’s 3 main colours, creating a symbolic link between the logo and the site.
Phase 4: Using photos of the real grabber machines as reference, 3d models of the six cabinets, as well as a large “hero”-crane - a reference to the real-life final phase of the competition. The models were created and rendered in
3ds max 2008.
Phase 5: After all 3d models were animated and rendered, all assets were composited in
Adobe After Effects and
Photoshop. The mist was painted by hand.
Phase 6: After the final compositing of the scene, everything was then taken into
Adobe Flash, where it was animated and integrated with the rest of the UI, which was also designed in
Photoshop.
SOME HARDCORE GEEKNESSBasically the client, your pc at home, simply browses to the webpage loading the
Flash application. Through the
Flash application the
Socket Server receives the data of the logged in user and pushes that info to an
Application Server on the same layer. The
Application Server is there just to check the user data.
N00bs would refer to this step as "checking with the database". Furthermore the
Socket Server just relays feedback between the claw machine and the UI. To put it straight, the
Socket Server is the connection between the client and the claw machines at our offices. If a connection is established then that triggers the
Socket Server and extracts one credit. Whenever a client is logged and ready to play, the
Socket Server checks whether the user still has available credits to play the game. Credits can be added by entering game-codes found on
Pepsi Max bottles and cans.
So, the
Application Server feedbacks on the user-request and talks back to the
Socket Server. Finishing this simple cycle the
Socket Server pings to one of the 6 computers hooked to a claw machine. Each one of these computers is linked to a claw machine through 6,
USB interface, micro-controllers talking to one of 6, physical, claw machines.
The micro-controllers allow users to address the physical controls of the claw machines. The connection between the two buttons to navigate and the coin collector are intercepted and thus hijacked by the
USB interface of the micro-controllers. The micro-controllers send the claw machines the same electrical signals normally send by the original connections of the physical buttons.
The bears in the claw machines are stuffed with an
RFID-tag. If a user manages to catch and lift a bear, the bear is dropped into a slide passing an
RFID-chip reader. Once the reader is triggered a signal is passed on back to the
Socket Server. The
Socket Server then checks that tag with the linked prize in the DB inside the
Application Server. When the match is made the
UI displays to the user what prize he, or she, has won.
By the way,
Proximity BBDO is looking for more ambitious developers willing to enforce our team and start create more of these wicked web-apps and games.
Anyone with an interest can apply here.
Check out more of
our geekness at
Adnerds.be and check the conversation at
#pepsimax,
#twapero and
#proximitybbdo
