I don't quite agree with The Washington Post
targeting, or attacking, creative agency Fallon
for launching their new aggregating application, logo and website.
According to The Wash Fallon
is an unknown agency, and I quote: "Why is an ad agency creating a Twitter app? Had you ever heard of Fallon before this? Didn't think so. Moving on. Folks have pointed out they did the BMW films and a few other campaigns. Feel free to ask some people on the street who they are, though, and I believe you'll be quite surprised.
" — What 'man on the street' knows the name of one or more ad agencies ... The answer being: none. If I get it right Fallon.co.uk
is the same agency as Fallon.com
and is very renown within the ad industry. Think about the most awarded
viral of last year: Cadbury's Gorilla
and the latest Glass and a Half Full Production: Cadbury's Eyebrows
. The Skoda Fabia baking ad
might ring a bell... Or maybe you still remember that bouncing balls Sony Bravia spot
or that Bravia paint ad
. Btw it's not just a Twitter
works for top clients globally and swear by a very innovative philosophy. Also, I don't think the agency was presumably named after the great comedian and talk-show host Johnny Carson aka Jimmy Fallon
, Wash, consider this guy called Pat Fallon. He worked very hard for more than 15 years, to get his company on track. And he did. Pat founded Fallon
in 1981 with the single-minded desire to stand for excellence—in the people hired, in the partnerships forged, in the work produced, and in the results achieved.
He spends his time today nurturing the company’s culture, managing and evolving the global vision across four continents, and working on clients' businesses from the frontlines. Pat's deep knowledge of branding issues, combined with a strong strategic approach to marketing problems of all kinds and his relentless need to achieve, make him particularly valuable to our clients’ CEOs.
In creating Fallon
, Pat carefully considered every facet of achievement in order to build an organization where great people came, stayed, and did the best work of their careers and had fun in the process. That culture flourishes today. Pat makes sure that everyone at Fallon
knows that marketplace accountability must always be the ultimate measure of success.
Pat has won virtually every recognition in the business during his career. But his most valued achievement is the trust he has earned from his clients. Pat still spends 80% of his time on client business. That is why to this day Fallon
limits itself to a very small group of accounts, so that Pat and his senior executives can be intimately involved with each and every client.
I'm sorry Wash
, you're full of shit. The TechCrunch
referral on your website is a disgrace for the strength of all TC
writersBrave work that makes a differencevia the Fallon corporate website
Twenty seven years ago, five Minneapolis entrepreneurs met at a downtown diner and pooled their life savings to buy a single print advertisement that ran in two metro newspapers.
On that day Fallon
opened its doors, without a single client, under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”
Where others viewed our geography as a disadvantage, we found opportunity. Bob Dylan had already proven that if you’re determined to surprise the world, Minnesota is as good a place as any to raise your voice. Unlike the big ad shops on Madison Avenue and the left coast, we have the advantage of actually living in America where the people are; where brands not trends are built.Fallon
’s ambition to outsmart has been unwavering. Today outsmarting requires a more generous approach to marketing. Generous brands create something of value in the world: entertainment value, social value, and belief value. Generous brands are additive to peoples’ lives and to culture. They help build ideas in the world; they leave something behind. Modern branding is learning to give as much as you take.Skimmer: a lifestreaming thing that let's you do it all in one place.
A social aggregator for designers.via the Fallon corporate websiteSkimmer
℠ is an Adobe AIR
desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities. It improves upon your day-to-day interaction with multiple social networks, removing distractions and providing a rich experience that is particularly suited to multimedia content.
's primary view is an aggregated view of all your friends’ updates from Twitter
, and Blogger
• For those with larger monitors, the feed can also be viewed in a medium view that shows thumbnails of multimedia posts such as an upload of a new Flickr
video, or Twitpic
• Any update in the aggregated feed view can be expanded in one click to reveal the content of the post. A Flickr
set, for example, can be viewed in its entirety without ever leaving the feed view.
videos can also be expanded and played right in the feed view.
has a Flickr
-specific view, which allows you to browse your entire photostream as well as the photostreams of all your Flickr
• You can also use Skimmer to browse any of your own or your Flickr
contacts’ photo sets.
also has a view devoted to browsing your own videos.
• In Skimmer
view you can also browse the most recent videos from all your friends.
• Any YouTube
video can be played full-screen.
• Any group of photos or videos can be viewed full screen in a slideshow mode.
allows you to create your own customized page that summarizes your most recent lifestreaming content from whichever services you choose. Other Skimmer users will see this customized view through the app, or Skimmer will give you an embed code to make a webpage so anyone on the web can see all your social activity in one spot.About the foundervia the Fallon corporate website
Fallon Worldwide co-founders Pat Fallon, right, and Fred Senn will release a book this month about the lessons they’ve learned running Minneapolis’ best-known advertising agency.
In 2006, to mark the agency’s 25th anniversary, Pat and Co-Founder of Fallon
Worldwide Fred Senn co-authored Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
(Harvard Business School Press). The book features the agency’s principles and it’s most famous cases and gives readers a behind-the-scenes look at how creativity can be leveraged for startling business results. (bookreview
With Pat’s personal passion for helping children, the agency has several pro bono clients, including Camp Heartland
, Children’s Defense Fund
, and Keep a Child Alive
. While all this work occupies most of Pat’s waking hours, he has found time to serve on the boards for The Guthrie Theater
, Minnesota Orchestra
, and the Minnesota Zoo
Related posts from others:Download the Skimmer app
The Creativity Online
portal about the Fallon act
This guy helped create Skimmer: Nerdery
A little bit more technical on Skimmer: BlackCJ