23 December 2009

North Kingdom Showreel 2009

North Kingdom Showreel 2009 from Designchapel on Vimeo.

Almost unbeatable. If not, unbeatable. Anyway, unseen, so far. North Kingdom.

via Fontanel

Expedition 147: Advertising 11000 meters below sea level.

Expedition 147: Alfa Romeo advertises on lowest point on earth.

Using the codename 'Expedition 147' - Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.

To amplify the campaign message, Alfa litteraly went deep, really deep. To the lowest point on earth. During an extraordinary expedition a team of expert divers and fishers loaded a 2m" billboard into the almost 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. A stunt that would really underline the lowest price at the lowest point on earth. The team made a documentary of their adventure. The film is posted on YouTube.

Low, lower, lowest.

Alfa Romeo Belgium explains how the expedition got through: "a while ago we decided to put up a campaign for the 147-model. We wanted to re-introduce the car at the annual carfair in Brussels. The car would be advertised at the lowest price possible. Duval Guillaume answered our brief with an extra-ordinary brand momentum idea."

Geoffrey Hantson : "Price-communication for a car-brand. Not really your most exciting creative brief. Not to mention the fact that consumers get slapped with price offers endlesly. We knew we had to break through the masses and juice the orange and use creative leverage to get the message across. So, we focussed on 'the lowest' and started thinking from that point. We partnered with mediacompany ClearChannel and figured it would be possible to lower a 2m" billboard to the bottom of the ocean. To the lowest point on earth. Almost 11 kilometers below sea level!" — it worked.

The result is a huge expedition recorded documentary style. A team of experts - including marine scientists, engineers, marketeers, directors and creatives - got on board of a fishing boat on to the spot where no bottom of oceans would reach that deep. The 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. Armed with lots of equipment - GPS, radar, computers and a heavy fishing crane used for sharkfishing - the team made the difficult drop...

Watch the complete expedition on www.expedition147.be.

15 December 2009

Digital campaign of the decade: Subservient chicken

Digital campaign of the decade: Subservient chicken by readers choice.

What do you think?

If there was a knock against Nike Plus from the ad world, it was what it wasn't: an ad. Which was, of course, the point. Created in 2006, it defined how a brand can build a self-sustaining platform by giving customers an easy tool—a chip in their shoe that connects to their iPod music player—to track and share their training progress. Nike Plus takes "Just do it" and actually helps runners get it done. Since its launch, Nike Plus runners have logged more than 100 million miles—enough for more than 400 roundtrips to the moon. It's little coincidence that Nike steadily increased its running shoe market share from 48 percent in 2006 to 61 percent in 2008. Along the way it created something for brands to aspire to: a product experience that reinforces the brand message. — Brian Morrissey

10 December 2009

AOL Relaunch by Universal Everything

A series of reveal films created for the relaunch of AOL for web video, mobile, and digital campaigns

Commissioned by Wolff Olins NYC
Creative Direction - Matt Pyke
Sound - Simon Pyke


27 November 2009

Guerrilla Advertising 2: Call for entries

Guerrilla Advertising 2 - More Unconventional Brand Communications

Following on from Guerrilla Advertising: Unconventional Brand Communication (published by Laurence King, 2006), CR's Gavin Lucas is currently collecting work to potentially feature in a second volume that will showcase more non-traditional advertising and marketing campaigns from recent years ...

via CR

To read a bit about the original Guerrilla Advertising book, click through to this link: tinyurl.com/GuerrillaAdvertising

26 November 2009

Resonance - what to do next

A short film by Continuum called “Resonance,” talks about the importance of consumer insights in generating design ideas. While most of us will be familiar with their approach and methodologies, it is a worthy case study of a clear presentation of services that caries a sense of transparency and honesty.

16 November 2009

Adidas presents Teamgeist - Every team needs a jersey with a story

A jersey with a story is much more than just a jersey. It's a symbol for belonging, passion, expectations, ambitions. Every player, every team, every fan, should know this. Understanding this will make them stronger. But what if there is no story, no history, no identity.

Adidas presents the Teamgeist game. Every team needs a jersey with a story. The Mannschaft has lost it's identity and needs your help to win it back. Go back in time and recapture the team's three World Cup stars.

North Kingdom, creators of interactive storytelling through gaming.

Absolutely stunning production, again, by North Kingdom. Germany is clearly ready for the 2010 World Cup. And I can add only one more thing to this and that is: There is only one true King, and he is somewhere up North, in Sweden. Remember The Smart Grid and Mentos Kissfight? No? Well, now you will.

Adidas Teamgeist - Welcomescreen (screenshot)

Adidas Teamgeist - Titlescreen 3rd game Navigation (screenshot)

Adidas Teamgeist - Explanation 3rd game (screenshot)


15 November 2009

I Want You To Want Me - a project of datagathering and information design of behaviour on dating profiles

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.

I Want You To Want Me explores the search for love and self in the world of online dating. It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

I Want You To Want Me chronicles the world’s long-term relationship with romance, across all ages, genders, and sexualities, gathering new data from a variety of online dating sites every few hours. The system searches these sites for certain phrases, which it then collects and stores in a database. These phrases, taken out of context, provide partial glimpses into people’s private lives. Simultaneously, the system forms an evolving zeitgeist of dating, tracking the most popular first dates, turn-ons, desires, self-descriptions and interests.

06 November 2009

It's time to bring this place to life.

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.

Director – Johnny Green
Executive Producer - N/A
Producer – Fergus Brown
Advertising Agency - Abbott Mead Vickers BBDO
Creative – Paul Brazier
Agency Producer – Yvonne Chalkley
Production Company - Knucklehead
Director of Photography - Wally Pfister / Joost Van Gelder
Music – composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'
TV Sound Design / mix - Raja Sehgal & Munzie Thind at Grand Central Studios
Cinema mix - Raja Sehgal at Grand Central Studios
CGI – The Mill, London

via CreativeReview

04 November 2009

03 November 2009

Did you watch porn or did your mother?

Sure, your friends may share your love for burgers, or Star Wars, or even the Clippers, but without seeming creepy, how can you find out if they also share your love for French midget-girl-on-girl? By covertly getting even creepier, with Did you watch porn?

Sunshine, lollypops and rainbows. Silver sex and denial.

Did you watch porn? is a helpful/peculiar service that, via covert online methodology, determines what smutty sites your friends have been visiting and then informs you of that list, revealing their private inner desires/giving you new options that might not involve the words "bang" or "bus" or Red Shoe Diaries, Season Three. To get the knowledge party started, just put in your info and your friend's name and email address, and the site will give you a tinyURL to send them (or a form email that looks like spam -- your choice), and once they click, you'll then receive an email with a list of the smut sites they visit frequently, while the URL they've clicked on will reveal both those same links and what you've been up to, which'll be especially creepy when he finds out you're at a public library. You can also set it to post results via a Facebook ap; for all this spy stuff, DYWP's fairly crafty: instead of using a browser history or cache, it scours a master list of hundreds upon thousands of smut sites to determine a difference in clicked vs unclicked link color, making it impossible to cover up, like murdering your ex-wife and Ronald Goldman while wearing tiny, tiny gloves.

Since they troll by list, it's not perfect, and DYWP encourages users to send in sites they may have missed, because, creepy or not, there's enough NakedMidgetClippersFans.org for everyone.


31 October 2009

Sweden's most viewed YouTube advertising clip of all time.

With nearly one million views on YouTube, 31 individual Facebook groups, 79,000 Google hits, attention from nearly all of the big Swedish media (and a group of foreign press, too) as well as a storm of thousands of comments on many different blogs and forums, one thing can't be denied: seldom has a Swedish advertising clip succeeded in getting this much buzz. Or stirred up so many different feelings. Some think it's horrible, while just as big a group is captivated by the ad and really appreciates it.

Happily, it appears that the campaign has really achieved results – sales have more than doubled, while in June alone, sales managed to triple. Thus Apoliva has risen right to the top of specific categories to become a new market leader.

Forsman & Bodenfors have brought home 3 of One Show's prestigious metal pens

Last weekend the American awards ceremony One Show Interactive took place. One Show's prestigious metal pens are a weighty prize both physically as well as in the industry. F&B received ten nominations and took home four bronze pens.


AMF Pension - MMS campaign
> microsite

All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.

This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.

During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.


Wasabröd - Wasa Sandwich
> microsite

F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.

On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!

Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.


IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget

This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.

All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.

When furniture becomes art. A domestic symphony.

IKEA furniture can transform into works of art... discover this "domestic symphony" that presents the large choice and flexibility of the designs of the Swedish company in a very original fashion.

Agency: Forsman & Bodenfors
Client: IKEA
Copywriter: Fredrik Jansson
Art Director: Anna Kask
Producer: Charlotte Most
Production Company: Jesper Kouthoofd
Director: Jesper Kouthoofd
Assistant Director: Emil Kullanger
Director of Photography: Emil Larsson
Stop Motion: Kim Keukeleire
Stop Motion: Tobias Fouracre
Stop Motion: Dana Behrman
Stop Motion: Kevin Walton
Producer: Anna Bergstrom
Post Production: The Chimney Pot

via Vanksen

WANTED: your ikea hacks. Whatever they may be - a funked up klippan sofa, an ingenious idea for your pax wardrobe, a creative twist on your kitchen countertop, or even advice on how to finally stop forby stools from wobbling, share your ikea hacks.

iCar Remote is a mobile remote control for your car

iCar Remote is an iPhone remote control for your car - David Blaine Street Magic
Control windows and even drive it! Awesome.

28 October 2009

Ever seen a flying flyer?

via Benoit Menetret

This is viral - 100 greatest internet videos in 3 minutes

via crossthebreeze

The sound of social music is now rocking the world.

The sound of the Orange Rockcorps
Innovative social music experience that allows people to create remixes of well known tracks using their voice and sounds produced by themselves and their friends.

Orange and RockCorps come together to help you to give something back to your community. Take part in Orange RockCorps this year and help transform your local area.

Orange believes in the power of people and that's why they've partnered with RockCorps to launch Orange RockCorps in the UK, making it possible for thousands of us to give something back to our local community.

09 October 2009

Show us where you work - inside the advertising agency

CR is devoting the whole of the November issue of CR to looking at the creative workplace and on life in the studio or agency...

Inside Duval Guillaume - the office edition
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.

CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.

I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).

Inside Duval Guillaume - the office edition
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.

The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.

When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.

@Pietel has a very nice set of the DuvalGuillaume atmosphere

Design, designer, designst

Undeniably the nicest guy in the advertising business

Stijn loves cows and horses. Spends his freetime on a farm. Doesn't drink. Never goes out. In short, your typical creative internet guy. Stijn Pauwels was the founder and Creative Director of Milk&Cookies, made websites for the rich and/or famous (Diesel, Prada, MTV, dEUS, La Fille d'O,...) and is leading the interactive design department @famousbrussels

When I started my career as an intern at Milk&Cookies I could barely find most of the tools in Photoshop let alone know how to build a website. Working on the new website of Culture Club got my dragged down the whole interactive design thingy with Stijn leading the way. He's undeniably the nicest guy in the advertising business.

The ugliest buidling in Belgium is going down down down down!

Nominate the ugliest building in Belgium on www.hetlelijkstegebouw.be.

Dear Belgium, tear down this building!

There's an abundance of awardshows for beautiful new buildings and modern architecture. Tomorrow Belgian architects celebrate the Day of Architecture and to honour that Jan Stallaert will professionally tear down Belgium's ugliest building.

The ugliest country of the world
40 years ago Renaat Braem described Belgium as 'a stitched plaid of madness' in his manifesto "the ugliest country of the world" and called the Belgian Order of Architects to join a movement against "the proliferation of architectural dullness"

From october 10 till november 6, 2009 every Belgian can submit a picture of a building he or she would like to tear down.

Ugly buildings make a large portion of the Belgian population truly unhappy.
According to philosopher Alain de Botton one of the great, but often unmentioned, causes of both happiness and misery is the quality of our environment: the kind of walls, chairs, buildings and streets we’re surrounded by. Alain de Botton wrote a book: The architecture of happiness.

Tear down to start again! May the ugliest brick win!

Ackward and unforeseen circumstances are being reported to Belgian drivers

Badmintonning vikings reported near the E19 from Antwerp to Brussels.
Tuesdaymorning Belgian drivers, travelling from Antwerp to Brussels, stumbled upon two Vikings playing badminton on the side of the road.

Touring Mobilis' additional GPS functionalities offer drivers extensive updates so they can 'really' know everything about what happens on the Belgian roads. Belgian drivers can thus avoid, or be prepared, to literally all unforseen circumstances.

Tuesdaymorning, around 16h, all nationwide radiostations broadcasted:
"attention all drivers, the police warns drivers on the E40 from Brussels to Ostend for a bag of french fries, please keep your distance and switch lanes."

$5 Million up for Grabs!

Please welcome the new Crash The Superbowl campaign

Vimeo teamed up with Doritos this year for the Crash The Super Bowl contest! It's simple: make a commercial that ranks in the top three on the USA Today Ad Meter and you win. Check out great tips and tricks from last year's winners, the Herbert Brothers. Visit the site for details.

Belgium's ad shops show world-class potential

A major haul of Cannes Lion awards reflects the growing international respect for Belgium's ad agencies.
By Mark Tungate. 2 October 2009 — Campaign

A major haul of Cannes Lion awards reflects the growing international respect for Belgium's ad agencies.

Many Belgian advertising professionals remember a night just over a decade ago when they stood around at a Cannes beach party asking themselves: 'How the hell do we win a Lion?'

'In those days, we used to celebrate just because a few Belgian ads had made it on to the shortlist,' one of them recalls.

Those days' are apparently over. At this year's Cannes festival, Belgian agencies scooped no less than 28 Lions, 11 of them gold. The haul made Belgium the biggest European winner after the UK. And what's more, the biggest prizes went to nimble, quirky little agencies with names such as Boondoggle and Happiness.

So what's behind this new wave of Belgian creativity? You only have to dig a little to unearth one source: Duval Guillaume.

With few exceptions, the founders of the agencies that are winning prizes have either passed through or been inspired by this pioneering Belgian shop.

'Duval Guillaume was the agency that showed us we could do things differently,' Stef Selfslagh, the creative director of Boondoggle, says 'We were stuck in a typically Belgian mindset of self-deprecation. We either tried to imitate work being done in other markets, or just complained that we couldn't be creative because we didn't have the budget.'

Guillaume Van der Stighelen, who founded his agency in 1996 with Andre Duval, confirms that the pair set out to change the game. 'We were in a perfect position to be creative, because we had no choice. We were a small agency, in a tiny market, working in three languages, with no money. And we were tired of people complaining about the lack of budget and the conservative Belgian approach.'

In fact, Van der Stighelen felt that Belgians had an aptitude for creativity on a shoestring. 'We're famous for making comicbooks. What are they if not Hollywood on a budget?'

He was also inspired by Belgium's fashion industry. Designers such as Martin Margiela and Dries van Noten had emerged from Antwerp to take the fashion world by storm. 'They proved that Belgians could not only be creative, but could shake up an entire industry.'

Joeri Van den Broeck, a creative director at the Belgian agency Famous (who was on the Film jury at Cannes) confirms that the success of Duval Guillaume encouraged a new school of thinking. But he identifies what he thinks is another important factor.

'Partly because of a lack of budget, Belgian creatives very rapidly embraced the possibilities of the internet. Combined with a simple, humorous approach, that has suddenly put our kind of advertising at the forefront of the industry. It parallels the way the business is going.'

Selfslagh agrees. 'It's no surprise we've come into our own in the middle of a recession, because we've always had to work in tough circumstances.'

This has frequently meant turning to cheaper, non-traditional media, he says. 'If you analyse our wins in Cannes, they're largely in areas growing in importance, such as digital and direct. Boondoggle started out as a digital agency before it decided to embrace all media platforms, because now they're merging.'

Boondoggle's media gold Lion, for best use of media, went to the 'banner concert' for Axion youth banking. The agency built a box the same shape as a banner ad and recorded budding rock bands playing live in the cramped space. The banner-shaped videos were placed on popular sites. Visitors who watched the performances could click through to see other concerts. They could then vote for their favourite band. The campaign connected the bank with youth and gave a bunch of young musicians a boost.

'It was a simple, amusing idea that had a slightly surrealistic feel to it,' Selfslagh says. 'In other words, it was very Belgian.'

Another small agency, the 30-strong Happiness, founded four years ago, won two media golds with its 'car dance party' for Toyota's Aygo Music runabout. The campaign featured two Russian 'car dancers' called Boris and Uri, who showed viewers how to dance in their cars via TV, viral, banners and posters. Consumers were invited to post their own 'car dance' videos on YouTube. The best competitors would be invited to an outdoor event where they stood a chance of winning the car.

The campaign saw 2,900 videos posted in the first month. The clips attracted 793,000 unique views in total. 'Car dance party' became a summer hit with its audience and Toyota reached its sales target.

Karen Corrigan, the Happiness chief executive, says there's no great secret to Belgium's recent success. 'It's an understanding of media, a no-nonsense approach and the ability to surprise people. To a certain extent, we're not making advertising. We're not into storytelling. I don't think you need a narrative - you just have to give people a good moment.'

Corrigan adds that Happiness is a great believer in user-generated content. 'Everyone is media these days, so you have to find ways of connecting with people.'

She employs in-house trendspotters to monitor popular culture on- and offline in search of inspiration. 'It's no use waiting for other people to tell you what's going on. You need to catch trends early and get involved in them. I'm always looking for people who have that kind of vision.'

Happiness has developed other smart ways of working, too. As well as the Belgian agency, it has established a small production company called Bliss Interactive in Vietnam. 'Bliss is one step further than Happiness,' Corrigan jokes. But the move gives her access to seriously talented - and economical - producers of content.

Given its position at the centre of Europe, Belgium suffers from a surprising lack of international clients. But could it be about to have an Amsterdam moment?

'It certainly deserves one,' Van der Stighelen says. 'Belgium used to be known for making the most boring advertising in Europe, but that's certainly no longer the case. And it's quite possible that these awards will attract creative talent from other markets, giving Belgian an even more international feel.'

He adds that clients should not assume Belgian agencies are now biased towards digital. 'If we think a client would get better results through a radio or a newspaper ad, we will help them. But the point is that we're not locked into any one solution.'

Corrigan believes that the recession could give Belgium a valuable window of opportunity. 'Tell them all to come here,' she says, referring to clients. 'We can do it faster, cheaper and better.'

Creative juice will build your traffic - introduction

Yesterday I gave a lecture to a bunch of Postgraduate students "Managment Interactive Communications (MICa), talking about Site Promotion, Traffic Building & Visitor Mgmt. I'll post parts of that course under: Creative juice will build your traffic.


There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.

With "mica" the KHM has created a postgraduate platform for students who are passionate about online media marketing, information-technology and interactive communication techniques.

This postgraduate course has an emphasis on customer relationship communication strategies, loyalty programs and management of direct and interactive communications campaigns.

The Katholieke Hogeschool Mechelen -"Mechelen University College"- is a professional oriented higher education institution offering a wide range of bachelor degree programmes and is actively involved in research and consultancy. The Katholieke Hogeschool Mechelen has about 4400 students and offers 16 professional bachelor degree programmes (anno 2009).

The KHMechelen creates modern learning environments for its students in which they can develop their talents under supervision.

07 October 2009

Why bimbo's, beaches and boobies always hit some viral charts

Why? ... euh Lord knows.
No flow, evil juice, lame performance, ... yet 400.000+ views. Gotta love the audience!

03 October 2009

The Man Who Walked Around The World - Johnnie Walker, The True Story

High production values recap the true story of Johnnie Walker in 6 minutes. How do you sell a brand’s story? The answer here was the simple, straightforward truth and it resonated. It is mind boggling that it could be done in a single shot.

Entertain with high production values and vision. Be truthful. Inform.

The 2016 Summer Olympics will be held in Rio de Janeiro, not Chicago

Chicago Reacts to Not Getting the 2016 Olympics

The Olympics were awarded to a South American city for the first time when the International Olympic Committee on Friday voted for Rio de Janeiro to host the 2016 Games.

Rio de Janeiro beat Madrid in the final round of voting, 66-32. The committee delivered an unexpectedly early knockout blow to Chicago, which was eliminated in the first round. Tokyo was gone in the second.

Jacques Rogge, the president of the committee, made the announcement, sending crowds in Rio de Janeiro into celebration.

The announcement was shown live on Rio’s Copacabana beach, where tens of thousands of people had begun the party early in front of a main stage flanked by screens.

As the envelope was opened in Copenhagen, a loud scream rose from the crowd. Confetti exploded from the stage, as the people, dressed in shorts and bikinis, jumped to samba music and waved Brazilian flags and balloons of green and yellow, the national colors.

The scene was different earlier in Chicago as throngs in Daley Plaza gasped in disappointment when Rogge announced that Chicago was out.

27 September 2009

Cannes Cyber Lions Grand Prix 2009

Why So Serious?” was a 360 alternate reality experience - deep, pervasive, interactive, and viral. Centered on the web, yet branching out over mobile, mail, flash mobs, scavenger hunts, casual games, user generated content, collaborative narratives, streaming video and more, the audience was immersed into the saga of Gotham City from the last frame of Batman Begins to the opening scene of The Dark Knight. Over 10M unique participants in 75 countries made “Why So Serious?” a new benchmark for integrated campaigns. The Dark Knight was the most successful movie of 2008 and 2nd highest grossing film of all time.

An animated urban mural by Blu and David Ellis during the Fame Festival

So this is the result of a collaboration between Blu and David Ellis.

After some years watching and appreciating each other works they finally realized this video together. It has been made in 10 days during the Italian Fame Festival. Studiocromie made this possible and organized everything in the best possible way down in the wild-wild-italy.

23 September 2009

21 September 2009

Nifty Stopmotion Cookie Song - do bem™ - Açaí Juice 100% fruit - Tic Tic Tac Wafer's Keyboard

Creation Direction: Hardcuore
Art direction, design and animation: Breno Pineschi and Rafael Cazes
Design assistent: Luiza Rosa
Photography: Breno Pineschi
Soundtrack: "Tic Tic Tac - Carrapicho" (João Brasil Tecnobrega's Remix)
Sound Effects: João Brasil
Special thanks to: Marcos Leta, Pedro Seiler, Fernando Young, Joana Angert and Tamires Marino
Date: Set 2009
Duration: 1’00”

Free! Why $0.00 Is the Future of Business. A book by Chris Anderson

Just Bought Free by Chris Anderson

Infographic of the Swine Flu - H1N1 FluTracker Data by Rhiza Labs, LLC

Tracking the progress of H1N1 swine flu.

This map and the data behind it were compiled by Dr. Henry Niman, a biomedical researcher in Pittsburgh, Pennsylvania, using technology provided by Rhiza Labs and Google. The map is compiled using data from official sources, news reports and user-contributions and updated multiple times per day.

Rhiza's web-based mapping product, Insight, is helping Dr. Niman get official and unofficial data into the tracking system faster while giving researchers and the public many options for viewing the data in a useful and understandable way.

16 September 2009

Orbital Drop Shock Troopers

Halo 3: ODST is a standalone expansion for the first-person shooter video game Halo 3.[1] It will be released as an Xbox 360 video game console exclusive on September 22, 2009. Players assume the roles of elite human United Nations Space Command soldiers known as Orbital Drop Shock Troopers (ODSTs) during the events of Halo 2. After the alliance of alien races known as the Covenant attack Earth, the player explores the ruined city of New Mombasa to discover what happened to their missing teammates, separated from each other as they entered the city.

15 September 2009

Futuristic Artificial Paradise

Artificial Paradise, Inc is an experimental film anticipating a future where a major corporation has developed an unique software, based on organic virtual reality, which holds all the lost memories of humankind. A user connects to this database of the forgotten … what is he searching for?

Directed by Jean-Paul Frenay

Dare Devils Dive Wild

New visual identity for Universiteit Twente

University of Twente (or Twente University) located in Enschede, Netherlands, offers research and degree programmes in technology, and in the social and behavioural sciences. Studio Dumbar was approached to develop the visual identity
and Buro Knapzak developed this experimental motion piece.

via cpluv


I am doing everything but wacthing a catsuit on a threadmill

Who am I? Ask the Internet - Personas

Personas or Metropath(ologies) is an installation by Aaron Zinmanis.

The Grapplica Persona according to Aaron Zinmanis

A component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.

via CrossTheBreeze

Don't quite get the medical connection :) — but heck the internet is always right thought, ain't it. Sure must agree with Bnox, watching the data being crunched was very impressive.

09 September 2009

Hire the younger, and better

Lander Janssens - Art Director Online

"We hire from a generation of people, younger than me, who understand the way the world is currently configured and want to be the first people to create an app or redesign something rather than just get a 30-second film out of the building shot by the latest director."
Laurence Green, Fallon London

06 September 2009

Truth Surfaces When Awards Entries Are Discovered Online - DDB Brasil ad for WWF banned from One Show

The WWF Tsunami print ad by DDB Brasil
DDB Brasil has already been stripped of its One Show Merit award. The negative buzz is enormous ...

AdAge reports:
DDB Brasil Did Make Video Version of Reviled WWF Ad -- and Submitted It to Cannes
In Wake of DDB Brasil Scandal, One Show to Ban Scam-Ad Creators for Five Years

A summary from AdAge:
In a bold, unprecedented move to stem the problem of scam ads in advertising awards shows, the One Club is implementing strict new rules that ban agencies -- and individual members of creative teams -- found guilty of making fake ads for a period of five years.

The move is in response to one of the most public and offensive cases of fakery in recent memory, the "Tsunami" ad DDB Brasil made for the World Wildlife Fund in Brazil. The widely condemned ad picked up a since-stripped One Show award and also was entered in the Cannes Lions International Advertising Festival in June.

After initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad "Tsunami," which has caused a scandal this week -- and entered both ads in the Cannes Lions International Advertising Festival in June.

Previously DDB Brasil had said the print ad ran only once in Sao Paulo and was mistakenly entered in the One Show. An agency spokeswoman said neither the agency nor the client, the World Wildlife Fund in Brazil, authorized the video version, called "Planes," that surfaced on the internet this week showing multiple planes approaching Manhattan and the World Trade Center towers.

The description of the ad submitted by the agency said "We see two airplanes blowing up the WTC's Twin Towers...lettering reminds us that the tsunami killed 100 times more people. The film asks us to respect a planet that is brutally powerful."

"When I first saw the ad I was disgusted by it," said a One Show juror who did not wish to be named and claimed to be unaware that the ad had been selected to win a Merit award. "Perhaps American judges are much more affected by this disaster than judges from other countries," the juror said, noting that ads can receive low marks from a majority of the jury and still wind up receiving an honor. "But there really is no excuse for this, and if it was created to win an award then shame on them. It really puts a dark cloud over agencies that are trying to do cut-through work for the right reasons."

The "Tsunami" ad surfaced first on the blog Ads of the World, and DDB Brasil speculated that the blogger had picked it up from the One Show site. However, Ivan Raszl, who posted the work on the blog, said he'd received it as part of a DDB press release. The work was also sent to Ad Age this week by DDB Brasil's PR department, which regularly sends new work to journalists and apparently blasted out the WWF ad by mistake.

Meanwhile, the WWF-U.S. issued yet another statement, following a joint statement yesterday by WWF in Brazil and DDB Brasil apologizing for any offense caused by the ad.

"WWF Brazil has subsequently issued statements that have raised doubts about whether the ad concept was approved at some level within the WWF Brazil organization," the WWF-U.S. statement said. "We have now relaunched a renewed inquiry into the circumstance surrounding the creation of the ad. Additionally, we are using every resource at our disposal to remove these images everywhere they exist online because they are hurtful and disrespectful to the victims of 9/11 and their families."

As far as the Cannes entry goes, this year's film jury president David Lubars said that if the ad was indeed entered in Cannes, he personally "didn't see it."

"It must've been eliminated in the very first round, which the jury president doesn't participate in," said Mr. Lubars, chairman-chief creative officer of BBDO North America. "I assume it was eliminated either because it smacked of the worst kind of fakery or just its overall disgustingness."

05 September 2009

Cause mayhem in your social circle, bet your followers.

Bet Your Followers is a Twitter game to lets you gamble your followers as currency.

Everyone's got followers to spare

What the heck is “Bet Your Followers”?
A Twitter app that lets you wager your followers for the chance of winning more.
How do I play?

Sign in with your Twitter account by clicking the big button. Twitter will ask if you want to connect your account to Bet Your Followers — click "Allow." Then choose which followers you want to bet and start shaking it like a polaroid picture. Battle other Twitter friends — if you defeat them, you win followers. If you lose, you lose followers — seriously!

How many Twitter followers can I win?
That depends on how many you bet. You can bet up to 5 followers and win up to 5 followers per round. Gamble until your energy runs out, and come back for more.
Having many followers is important to Twitter.

Why should I risk mine?
Everyone has someone to lose.

Who are the followers I might win?
They come from all over Twitter — maybe you'll make a new friend or two.

Via ThreeMinds

03 September 2009

YouTube doubler mashup helper

We're not there yet but I feel this ... has potential - maybe - all it needs is 1 main trigger and then I'd like to take on a full screen and a 40 movies concert. Groove on it.

02 September 2009

Duval Guillaume is an idea-centric communications agency.

Peter & Katrien - Creative Director Team Duval Guillaume
Photo: © Pieter Baert

Duval Guillaume is an idea-centric communications agency.

Consumers think brand, whatever the medium or the message. We blow the line. In media, thinking and titles; hence "Strative".

Only ideas are the carriers of new thoughts and can influence behaviour. Ideas originate from creative processes, not from procedures.

The creative process at Duval Guillaume is driven by brand teams and no departments.

The first medium for any brand message is digital. We believe strong brands - big or small - will have the power to be their own medium.com

Famous last words, from Andrew Robertson to Maurice Lévy

Publicis Paris - Avenue des Champs-Élysées

I now work at Duval Guillaume, that is as from today. Duval Guillaume is a part of the Publicis Group. I'm leaving behind a great Team at Proximity BBDO. I wrote the house a small tribute as I left the building:

The friends thou hast, and their adoption tried, Grapple them to thy soul with hoope of steel.

Dedicated have I given in, my heart and soul, my everlasting passion to make a profit for the people that have trusted me.
Dedicated have I given in, many moonlighted minutes of my life, to help grow this agency and it's legacy.
Dedicated must you carry on, for, the profit this company makes might keep you and your family alive.
Dedicated must you push harder, and fight to achieve greater things. For, it is the only way you will live forever.

Sincerely yours,

• Who is Maurice Lévy?
• Who is Andrew Robertson?

Publicis news: Microsoft Sells Razorfish for a Whopping $500+ Million & Publicis to buy Razorfish ad agency from Microsoft

Moving e-mail permanently out of office

Dear Reader,

I have sold this (lander.janssens@proximity.bbdo.be) address to another user and will no longer use it to respond to your requests, inquiries, or nice words from now on.

Please contact me through social media, you'll easily find me by searching the web for "grapplica". Chances are I'll change my e-mail address again some day that's why I strongly recommend using social media to contact me. It seems most unlikely that I'll change nicknames anywhere soon.

Kind regards,

29 August 2009

Proximity BBDO announces it's Best Of Class - Strategist Nicolas Moerman - The Farm edition 2009

Nicolas Moerman - Strategist at The Farm by Proximity BBDO

We have appointed Strategist Nicolas Moerman for the Best Of Class scholarship.

Nicolas will soon be send to The Mothership in London. After 3 weeks of learning, sharing, interacting and creating we had to elect 1 chosen one. Our first edition of The Farm ended yesterday. A series of interviews and observation sessions stacked elaborate files on each participant, which led us to a long and tiring meeting. I guess I mustn't tell you that all participants contributed the strength of the Team. But, as we promised, only one of them could be granted that €1500 lot and seat in the London office. To select the Best Of Class we considered a broad range of criteria.

Nicolas proved his strengths as a Strategist being able to shape Client input to a tight Creative Brief, he proved to be a premium Digital Native because of his thorough knowledge of technological possibilities and Social Media. He knows who to talk to. He was responsible for one third — 4950 people have visited The Farm blog since August 7 — of the platform's traffic and about one fifth of the content. One might argue that he is a noisy bastard — and he is — but luckily he has learned to keep quiet when needed. We don't blame him for his youthful enthusiasm of course. He is able to jump-start the creative process and mostly assesses good ideas correctly. Overall he is fascinated by marketing, technology and advertising which, we believe, is a good mix. Nicolas has a natural appetite for selling products and services the new media way.

He considers himself to have weird sense of humor and is without any doubt a major a geek. A marketing addict, bitten by the interactive advertising bug. No doubt he'll blend into the British Empire squad in no time. We wish him all the luck, and Godspeed.

10 rules of advertising engagement

• If it doesn't sell, it's not creative.

• Media should be planned in order to benefit the impact of the idea, and not because of the profit or fee it generates to the agency booking the media (they'll benefit in the long run).

• Ideas were and will always be the core of good advertising. BUt it mustn't be forgotten that execution is as important.

• Advertising is all about creating good content. If that content is really good, a conversation will emerge. If conversations continue, they grow a community. Communities tend to grow their own content collaborating with the existing ideas and message thus creating new content that can be enhanced by new Big Ideas. Generating more sales in the end.

• Blow the line: Big Ideas come from above. Below makes those ideas really work.

• Sell products not advertising. Be business minded and never create for the sake of creation.

• Will online replace others soon? Never. Online will amplify advertising to become attractive, and effective, again. It is the very core of the future, the backbone of all communication and thus the most important traffic driver to the product or service advertised. Online pushes advertising to fuse with editorial, which is a good thing. Advertising was nothing but editorial back in the days (1875 > 1950's)

• Focus more on the importance of customer services. Because a better service helps create a better product. Customer services will not only tighten the relationship between brands and their customers but will allow agencies to grow closer to the customers.

• Ideas are, and will always be, what differentiates the agencies from what customers do for brands. The power of what keeps agencies alive are those Big Ideas.
Sure, a good product tends to sell itself but the true profit for the manufactures really comes from advertising their products, of course. Yes, I believe in advertising. Advertising is giving information. Products still need to be explained and clarified, their strenghts communicated to it’s possible buyers. A message needs to be send telling why it is a good product.

• To me advertising is a story that sticks.

28 August 2009

Stop Motion Retro Tribute hits the fan, blows traffic and kills bandwidth

Swedish duo Rymdreglage combines the two in their video ‘8 Bit trip’. The video is a tribute to all your favorite games of the 80’s: Tetris, Mario, PacMan and they’re all compiled of Lego! The music in the video is by Daniel Larsson and the animation was done by Tomas Redigh, the two members of Rumdreglage, who spend 1,500 hours in creating this amazing video.

Tomas Redigh spend December 2008 to July 2009 in his studio moving Lego bricks around and taking pictures. It seems like all the effort the duo put in is already paying off. They placed the video online just 5 days ago and already got over 1.7 million views. Apparently, the duo wasn’t expecting this sudden abundance of attention. Their official website couldn’t handle the traffic and now reads: ‘Well after five years you people out there found us, at last, and start to visit this page. This site was obviously not made for that and reached the maximum limit of bit flow in one hour or something’.

Here's what there website says:

8-bit trip on iTunes

Hello, this Is Rymdreglages new fancy website. But why this extraordinary with text and everything? Well after five years you people out there found us, at last, and start to visit this page. This site was obviously not made for that and reached the maximum limit of bit flow in one hour or something.

But it wasn´t much to see anyway. If you want to listen to the rest of our 44 songs and not only 8-bit trip (well 2 of the 44 is on youtube) you just have to be a little patient. Hopefully they will be on Spotify and iTunes and other modern places on what we call ajnternejt in a few days.

So thank you very much for visit our youtube channel and keep on enjoying this site. If you stare at this text with crossed eyes for an hour or two you might be able to reach a higher level but I am not sure.
2009-08-24 (just four month left to Christmas) /Rymdreglage.

27 August 2009

RKCR/Y&R Opens Doors For Local Businesses

RKCR/Y&R, recently opened up her doors for local businesses in London borough of Camden.

RKCR/Y&R windowshop

Possibly the first high street ad agency in the world. RKCR/Y&R opened their doors this week at number 22 Chalk Farm Road with the aim of bringing marketing and communications advice to the shop keepers and stall owners of Camden Town.

Damon Collins (Executive Creative Director) explains: “Getting as many local business from Camden Town into this local shop. We’re gonna sit down with them, pick their brains and work out exactly what their business issues are, and then get teams together - strategists, creatives - and actually create work, in whatever media appropiate, to actually solve those problems.

Matt Steward, New Business Director, explains: “We’re a couple of years into the recession and the high street has been suffering, it’s a really good time for us to get out there, understand what the pulse is in terms of money running through high street and the ability to chat to these guys and see how they are suffering and where they are suffering, and you know, marketing is a great solution to buck that trend. So, we can actually work with them and work on a solution to get some cracking communication to get some extra people in.

The agency, which normally works with clients such as Marks & Spencer, Virgin, Bacardi and Oxfam, is now giving advice to tattoists and pub owners. Teams of planners and creatives spent day one talking to four business owners in Camden Town about their needs.The RKCR creative teams will then set about creating marketing campaigns for their new clients. On Friday, all the work is set to be displayed at an exhibition at the shop.

RKCR/Y&R new business director Matt Steward is blogging each day from the shop: RKCR/Y&R Local blog

I personally believe this is a great initiative, having main street shops being able to make use of services of a big agency. I am fully aware marketing budgets from big companies are huge, but I believe Small & Medium sized Enterprises (SME) or Small Office /Home Office (SOHO) combined have a considerable marketing budget to spend as well. RKCR/Y&R may have very insightful week and I hope they will do this more often and other shops will follow suit.

“He who can not keep a penny shall never have many.“

Source: ViralBlog

Compared to What? - An exhibition about subculture.

An exhibition about subculture

A group show with Charlotte Lybeer, Michelle Matyn, Claudius Schulze (De), Isabella Rozendaal (Nll) & Tim Van den Oudenhoven.

The exhibition is open on Saturdays (2 till 9PM) from 29 aug till 26 sept and on appointment > info@outlandish-photo.be

You are kindly invited to the FINNISAGE on the 24th of September at 7PM with concert by Rufus Michielsen & Harry Heirmans!
- there is no vernissage - just open doors from 29/08

Outlandish Photography is a platform for young photography.
Rue des Ursulines 7, 1000 Bruxelles (Recyclart)

26 August 2009

Art & Copy - a powerful new film about advertising and inspiration

Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.


25 August 2009

Get ready for the Angry Whopper - Burger King Angrrometer

As part of its reintroduction of the Angry Whopper, Burger King is wondering if Canadians are aggressive enough to eat the spicy sandwich. So, working with Taxi 2 in Toronto, they developed this website that features the "Angrrometer," a tool that measures a person's anger quotient. To see if they've got what it takes, visitors need only turn on their webcam, scream as loud and as angrily as they can into their mic and watch as innovative face-tracking technology shows the physical effects of their anger. If you visit the site without a webcam, a talking Angry Whopper makes fun of you for being stuck in 1997. It happened to us. We'll see who's laughing when we go to a Burger King and take a bite out of it's smug, tasty face.

via DirectDaily

24 August 2009

A new advertising agency for companies that would rather outsmart the competition than outspend them

I'm currently reading Juicing the Orange by Fallon and Senn. Blown was I, when my eyes hit the third page. The third page shows the opening ad of Fallon McElligott Rice. A manifesto with an almost absurd amount of copy. Certainly because straight down (long)copy ads were long time out of fashion by the time the ad ran, July 20, 1981. They felt it was essential to articulate their vision. Twenty-five years later, the statistics are worse, and globalization and technology have changed the marketing environment, but the solution is the same: applied creativity. I read the tiny typeset ad 4 bloody times in a row. Because it was a nifty crafted piece of copy, but mostly because what the ad said was so "now" even though it ran 28 years ago.

Like so many in our business I find myself a numerous amount of times listening to some self-proclaimed guru who walks the talk and thinks he himself should be awarded a medal for sharing his mastermind visions with you. More often than not scraping pieces from manifesto's of some decades ago. It sickens me to see and hear these gut-shots claim eternal greatness while the same story has been told much better by guys who've shaped the industry years ago. Lots of people waive Ogilvy's rules and bold statements as old fashioned and out of business. But, many seem to have forgotten that he cemented the foundations of the industry, and envisioned the rise and importance of Direct long time ago. He should be studied and praised by everyone who tries to advertise anything at all. As too for this legendary Fallon ad which I've included further down this post. Of course one must note that the ad sings widely from the Bernbach bible but its message and content remains key to what most agencies strife for nowadays.

A new advertising agency for companies that would rather outsmart the competition than outspend them.

"I know that only half of my advertising works. The trouble is I don't know which half."
John Wanamaker

If you're spending money on advertising, you've probably wondered: Is anybody out there listening?
The answer to that question is a shock.
Consider the following facts: American business will spend over $54 billion on advertising this year. According to one estimate cited in The Journal of Advertising Research, that money will buy over 200 thousand messages per person, or approximately 560 messages every day for every man, woman and child in America.
Of those 560 messages, the average person will notice only 76.
Of those 76, only 12 will be remembered.
And of those 12, 3 will be remembered negatively.
From 560 to 76 to 12 to 9 — an attrition rate of more than 98%!
Sobering isn't it?
But the news gets worse before it gets better.

The clutter trap.
In an effort to counteract the dwindling effectiveness of their messages, more and more companies increase their media frequency.
This leads to clutter.
Advertisers like Wisk and Sanka, once content to run their shrill, tedious commercials several times a week, now may run them several times an hour, trying to bore their way into the consumer's consciousness.
Ironically, while the number of messages (and media costs) have doubled in the past several years, consumers pay less attention than ever before.
In fact, a growing body of evidence suggests that increased frequency may actually be self-defeating.
In 1976, The Harvard Business Review warned,
"Heavy media spending can even work against you... repeated exposure to an advertisement may give rise to what psychologists label 'perceptual defense', to irritation, or even outright rejection."

Raising awareness, Not budgets.
It's clear that if you want to be one of the precious few that are remembered — less than 2% — you've got your work cut out for you. Outspending the competition is increasingly expensive and, as we've seen, may even work against you.
Instead of trying to outspend the competition, why not try to out-think them? With messages so interesting that even the most indifferent consumer will stop and look.
According to researcher Daniel Starch, one advertisement can outperform another advertisement for the same product in the same media at the same time by 500%.
Obviously, the preferred way to improve effectiveness is not to increase the spending level of your advertising, but to increase the interest level of your advertising.

Scarcity of imagination.
Unfortunately, raising the interest level of your advertising is easier said than done. The creative imagination to make great advertising — advertising that builds bridges between products and customers — is rare.
As The Harvard Business Review once observed,
"...creativity is like peace. Everybody wants it, everyone seems to have some ideas about it, but nobody seems able to produce it."
Once every several years, however, an advertising agency with the ability to produce truly exciting, original and compelling advertising appears. Fallon McElligott Rice is such an agency.
Although we've just opened our doors, the campaigns we've created at past agencies are famous. They've won market share for our clients, and a lion's share of awards for us. They've been studied in journalism schools, and copied by our competitors. In every case, these campaigns seemed like they had more money behind them than they did.
The ideas weer big; the budgets small.

What we believe.
At Fallon McElligott Rice we believe in advertising the way Ray Rubicam, Leo Burnett, David Ogilvy and Bill Bernbach once practiced it.
We believe that imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
We believe you shouldn't have to repeat yourself ten times to be heard once.
We believe there is no such thing as a "me-too" product, only "me-too" advertising.
And we believe that great advertising is, has been, and always will be created in full partnership with great clients.
If you're beginning to have some questions about whether anybody out there is listening to your advertising, perhaps you should talk to us. Soon.
We have a lot of ideas, a lot of energy, and a lot to prove.

This ad is everything I believe in, it is what drives most of us to fight the horror of adverbatims today. Please consider addressing me to talk about the content of this post in depth. Soon.

27 July 2009

5 must read books on advertising - the classics

This article lists The True Advertising Classics. As you might assume the list isn't my bright pick but David Ogilvy's. I added his Confessions to that list as it is still a groundbreaking book on advertising. Even after 40 years. I admit having only read 1 of them so far. But, as the mailman snails his way to our offices, my hunger grows.

Scientific Advertising - by Claude Hopkins (1866-1932)
"Copywriters must acquire detailed knowledge of client products and produce brief, dry, reason-why copy. A good campaign is fueled with couponing, premiums, free samples, mail order and copy test test testing."
- Find it on Amazon

Tested Advertising Methods - by John Caples (1900-1990)
"The average American is, mentally, 13 years old. Therefor every copywriter should use words expected to find in a fifth-grade reader. Next to that I strongly oppose humor."
- Find it on Amazon

Reality in Advertising - by Rosser Reeves
"Practically every product has a number of benefits that might be claimed. Commonly one of the benefits is more popular than the others, even more popular than the others combined. Therefore, it's imperative to do everything to make people understand the most important benefit, to achieve credibility and to avoid distractions. The aim is to have as high a percentage of people as possible take out of an advertisement what the advertiser intends to put into it. This is most likely to be achieved if a claim is articulated and proven with credible evidence—in a brief commercial, some kind of dramatic demonstration."
- Find it on Amazon

The Hidden Persuaders - by Vance Packard
"What Makes Us Buy, Believe — And Even Vote — The Way We Do. An Introduction to the New World of Symbol Manipulation and Motivational Research."
- Find it on Amazon

Confession of an Advertising Man - by David Ogilvy
"If it doesn't sell, it isn't creative."
- Find it on Amazon