Creative juice will build your traffic - introduction

Yesterday I gave a lecture to a bunch of Postgraduate students "Managment Interactive Communications (MICa), talking about Site Promotion, Traffic Building & Visitor Mgmt. I'll post parts of that course under: Creative juice will build your traffic.



There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.

With "mica" the KHM has created a postgraduate platform for students who are passionate about online media marketing, information-technology and interactive communication techniques.

This postgraduate course has an emphasis on customer relationship communication strategies, loyalty programs and management of direct and interactive communications campaigns.

The Katholieke Hogeschool Mechelen -"Mechelen University College"- is a professional oriented higher education institution offering a wide range of bachelor degree programmes and is actively involved in research and consultancy. The Katholieke Hogeschool Mechelen has about 4400 students and offers 16 professional bachelor degree programmes (anno 2009).

The KHMechelen creates modern learning environments for its students in which they can develop their talents under supervision.