Showing posts with label agency. Show all posts
Showing posts with label agency. Show all posts
12 February 2010
Hearts Creatives, a digital short by Yahoo!
Funny because it's too stereotypical. Funny because it's true. In a way.
Yahoo!: "As an agency creative, have you ever felt like this? We. Feel. Your. Pain. Become a fan on Facebook: http://www.facebook.com/yahooadvertising Follow us on Twitter: http://twitter.com/yahooadbuzz "
09 October 2009
Show us where you work - inside the advertising agency
CR is devoting the whole of the November issue of CR to looking at the creative workplace and on life in the studio or agency...
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.
I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.
When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.
@Pietel has a very nice set of the DuvalGuillaume atmosphere
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
CR wants to find out about where you work, what your studio or creative workplace is like, even what the view outside your window is. So if you're a designer in a studio, or you work in an agency, if you're a creative working on your own, we want to see what your space looks like.
I work at Duval Guillaume, but you knew that of course. Duval Guillaume is based in an old factory. The building was completely renewed by Jo Crepain, a respected Belgian architect who unfortunately passed away in december (2008).
# this image was floating on thin air somewhere on our servers, I don't know who's magnificent shot it was. The owner can claim this image in the comment section.
The postal adress of the agency is Antwerpselaan 40, B-1000 Brussels most people enter the building via the front porch on that adres. But that entry is actually the backdoor. Jo integrated the large manor house on the back of the factory when the factory got re-opened. Because the old large manor house houses the reception desk, visitors get a warm welcome. A cosy but chique Jori treats waiting visitors well.
When visitors actually enter the working ground of the agency going passed the receptiondesk they are confronted with the enormous majesty of open space. Most people intuitively look up to see the grandeur of a huge glass bricks roof symbolising the importance of a Team. The roof would collapse if ever 1 brick would break.
@Pietel has a very nice set of the DuvalGuillaume atmosphere
27 August 2009
RKCR/Y&R Opens Doors For Local Businesses
RKCR/Y&R, recently opened up her doors for local businesses in London borough of Camden.
Possibly the first high street ad agency in the world. RKCR/Y&R opened their doors this week at number 22 Chalk Farm Road with the aim of bringing marketing and communications advice to the shop keepers and stall owners of Camden Town.
Damon Collins (Executive Creative Director) explains: “Getting as many local business from Camden Town into this local shop. We’re gonna sit down with them, pick their brains and work out exactly what their business issues are, and then get teams together - strategists, creatives - and actually create work, in whatever media appropiate, to actually solve those problems.”
Matt Steward, New Business Director, explains: “We’re a couple of years into the recession and the high street has been suffering, it’s a really good time for us to get out there, understand what the pulse is in terms of money running through high street and the ability to chat to these guys and see how they are suffering and where they are suffering, and you know, marketing is a great solution to buck that trend. So, we can actually work with them and work on a solution to get some cracking communication to get some extra people in.”
The agency, which normally works with clients such as Marks & Spencer, Virgin, Bacardi and Oxfam, is now giving advice to tattoists and pub owners. Teams of planners and creatives spent day one talking to four business owners in Camden Town about their needs.The RKCR creative teams will then set about creating marketing campaigns for their new clients. On Friday, all the work is set to be displayed at an exhibition at the shop.
RKCR/Y&R new business director Matt Steward is blogging each day from the shop: RKCR/Y&R Local blog
I personally believe this is a great initiative, having main street shops being able to make use of services of a big agency. I am fully aware marketing budgets from big companies are huge, but I believe Small & Medium sized Enterprises (SME) or Small Office /Home Office (SOHO) combined have a considerable marketing budget to spend as well. RKCR/Y&R may have very insightful week and I hope they will do this more often and other shops will follow suit.
“He who can not keep a penny shall never have many.“
Source: ViralBlog
Possibly the first high street ad agency in the world. RKCR/Y&R opened their doors this week at number 22 Chalk Farm Road with the aim of bringing marketing and communications advice to the shop keepers and stall owners of Camden Town.
Damon Collins (Executive Creative Director) explains: “Getting as many local business from Camden Town into this local shop. We’re gonna sit down with them, pick their brains and work out exactly what their business issues are, and then get teams together - strategists, creatives - and actually create work, in whatever media appropiate, to actually solve those problems.”
Matt Steward, New Business Director, explains: “We’re a couple of years into the recession and the high street has been suffering, it’s a really good time for us to get out there, understand what the pulse is in terms of money running through high street and the ability to chat to these guys and see how they are suffering and where they are suffering, and you know, marketing is a great solution to buck that trend. So, we can actually work with them and work on a solution to get some cracking communication to get some extra people in.”
The agency, which normally works with clients such as Marks & Spencer, Virgin, Bacardi and Oxfam, is now giving advice to tattoists and pub owners. Teams of planners and creatives spent day one talking to four business owners in Camden Town about their needs.The RKCR creative teams will then set about creating marketing campaigns for their new clients. On Friday, all the work is set to be displayed at an exhibition at the shop.
RKCR/Y&R new business director Matt Steward is blogging each day from the shop: RKCR/Y&R Local blog
I personally believe this is a great initiative, having main street shops being able to make use of services of a big agency. I am fully aware marketing budgets from big companies are huge, but I believe Small & Medium sized Enterprises (SME) or Small Office /Home Office (SOHO) combined have a considerable marketing budget to spend as well. RKCR/Y&R may have very insightful week and I hope they will do this more often and other shops will follow suit.
“He who can not keep a penny shall never have many.“
Source: ViralBlog
24 August 2009
A new advertising agency for companies that would rather outsmart the competition than outspend them
I'm currently reading Juicing the Orange by Fallon and Senn. Blown was I, when my eyes hit the third page. The third page shows the opening ad of Fallon McElligott Rice. A manifesto with an almost absurd amount of copy. Certainly because straight down (long)copy ads were long time out of fashion by the time the ad ran, July 20, 1981. They felt it was essential to articulate their vision. Twenty-five years later, the statistics are worse, and globalization and technology have changed the marketing environment, but the solution is the same: applied creativity. I read the tiny typeset ad 4 bloody times in a row. Because it was a nifty crafted piece of copy, but mostly because what the ad said was so "now" even though it ran 28 years ago.
Like so many in our business I find myself a numerous amount of times listening to some self-proclaimed guru who walks the talk and thinks he himself should be awarded a medal for sharing his mastermind visions with you. More often than not scraping pieces from manifesto's of some decades ago. It sickens me to see and hear these gut-shots claim eternal greatness while the same story has been told much better by guys who've shaped the industry years ago. Lots of people waive Ogilvy's rules and bold statements as old fashioned and out of business. But, many seem to have forgotten that he cemented the foundations of the industry, and envisioned the rise and importance of Direct long time ago. He should be studied and praised by everyone who tries to advertise anything at all. As too for this legendary Fallon ad which I've included further down this post. Of course one must note that the ad sings widely from the Bernbach bible but its message and content remains key to what most agencies strife for nowadays.
A new advertising agency for companies that would rather outsmart the competition than outspend them.
"I know that only half of my advertising works. The trouble is I don't know which half."
— John Wanamaker
If you're spending money on advertising, you've probably wondered: Is anybody out there listening?
The answer to that question is a shock.
Consider the following facts: American business will spend over $54 billion on advertising this year. According to one estimate cited in The Journal of Advertising Research, that money will buy over 200 thousand messages per person, or approximately 560 messages every day for every man, woman and child in America.
Of those 560 messages, the average person will notice only 76.
Of those 76, only 12 will be remembered.
And of those 12, 3 will be remembered negatively.
From 560 to 76 to 12 to 9 — an attrition rate of more than 98%!
Sobering isn't it?
But the news gets worse before it gets better.
The clutter trap.
In an effort to counteract the dwindling effectiveness of their messages, more and more companies increase their media frequency.
This leads to clutter.
Advertisers like Wisk and Sanka, once content to run their shrill, tedious commercials several times a week, now may run them several times an hour, trying to bore their way into the consumer's consciousness.
Ironically, while the number of messages (and media costs) have doubled in the past several years, consumers pay less attention than ever before.
In fact, a growing body of evidence suggests that increased frequency may actually be self-defeating.
In 1976, The Harvard Business Review warned,
"Heavy media spending can even work against you... repeated exposure to an advertisement may give rise to what psychologists label 'perceptual defense', to irritation, or even outright rejection."
Raising awareness, Not budgets.
It's clear that if you want to be one of the precious few that are remembered — less than 2% — you've got your work cut out for you. Outspending the competition is increasingly expensive and, as we've seen, may even work against you.
Instead of trying to outspend the competition, why not try to out-think them? With messages so interesting that even the most indifferent consumer will stop and look.
According to researcher Daniel Starch, one advertisement can outperform another advertisement for the same product in the same media at the same time by 500%.
Obviously, the preferred way to improve effectiveness is not to increase the spending level of your advertising, but to increase the interest level of your advertising.
Scarcity of imagination.
Unfortunately, raising the interest level of your advertising is easier said than done. The creative imagination to make great advertising — advertising that builds bridges between products and customers — is rare.
As The Harvard Business Review once observed,
"...creativity is like peace. Everybody wants it, everyone seems to have some ideas about it, but nobody seems able to produce it."
Once every several years, however, an advertising agency with the ability to produce truly exciting, original and compelling advertising appears. Fallon McElligott Rice is such an agency.
Although we've just opened our doors, the campaigns we've created at past agencies are famous. They've won market share for our clients, and a lion's share of awards for us. They've been studied in journalism schools, and copied by our competitors. In every case, these campaigns seemed like they had more money behind them than they did.
The ideas weer big; the budgets small.
What we believe.
At Fallon McElligott Rice we believe in advertising the way Ray Rubicam, Leo Burnett, David Ogilvy and Bill Bernbach once practiced it.
We believe that imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
We believe you shouldn't have to repeat yourself ten times to be heard once.
We believe there is no such thing as a "me-too" product, only "me-too" advertising.
And we believe that great advertising is, has been, and always will be created in full partnership with great clients.
If you're beginning to have some questions about whether anybody out there is listening to your advertising, perhaps you should talk to us. Soon.
We have a lot of ideas, a lot of energy, and a lot to prove.
This ad is everything I believe in, it is what drives most of us to fight the horror of adverbatims today. Please consider addressing me to talk about the content of this post in depth. Soon.
Like so many in our business I find myself a numerous amount of times listening to some self-proclaimed guru who walks the talk and thinks he himself should be awarded a medal for sharing his mastermind visions with you. More often than not scraping pieces from manifesto's of some decades ago. It sickens me to see and hear these gut-shots claim eternal greatness while the same story has been told much better by guys who've shaped the industry years ago. Lots of people waive Ogilvy's rules and bold statements as old fashioned and out of business. But, many seem to have forgotten that he cemented the foundations of the industry, and envisioned the rise and importance of Direct long time ago. He should be studied and praised by everyone who tries to advertise anything at all. As too for this legendary Fallon ad which I've included further down this post. Of course one must note that the ad sings widely from the Bernbach bible but its message and content remains key to what most agencies strife for nowadays.
A new advertising agency for companies that would rather outsmart the competition than outspend them.
"I know that only half of my advertising works. The trouble is I don't know which half."
— John Wanamaker
If you're spending money on advertising, you've probably wondered: Is anybody out there listening?
The answer to that question is a shock.
Consider the following facts: American business will spend over $54 billion on advertising this year. According to one estimate cited in The Journal of Advertising Research, that money will buy over 200 thousand messages per person, or approximately 560 messages every day for every man, woman and child in America.
Of those 560 messages, the average person will notice only 76.
Of those 76, only 12 will be remembered.
And of those 12, 3 will be remembered negatively.
From 560 to 76 to 12 to 9 — an attrition rate of more than 98%!
Sobering isn't it?
But the news gets worse before it gets better.
The clutter trap.
In an effort to counteract the dwindling effectiveness of their messages, more and more companies increase their media frequency.
This leads to clutter.
Advertisers like Wisk and Sanka, once content to run their shrill, tedious commercials several times a week, now may run them several times an hour, trying to bore their way into the consumer's consciousness.
Ironically, while the number of messages (and media costs) have doubled in the past several years, consumers pay less attention than ever before.
In fact, a growing body of evidence suggests that increased frequency may actually be self-defeating.
In 1976, The Harvard Business Review warned,
"Heavy media spending can even work against you... repeated exposure to an advertisement may give rise to what psychologists label 'perceptual defense', to irritation, or even outright rejection."
Raising awareness, Not budgets.
It's clear that if you want to be one of the precious few that are remembered — less than 2% — you've got your work cut out for you. Outspending the competition is increasingly expensive and, as we've seen, may even work against you.
Instead of trying to outspend the competition, why not try to out-think them? With messages so interesting that even the most indifferent consumer will stop and look.
According to researcher Daniel Starch, one advertisement can outperform another advertisement for the same product in the same media at the same time by 500%.
Obviously, the preferred way to improve effectiveness is not to increase the spending level of your advertising, but to increase the interest level of your advertising.
Scarcity of imagination.
Unfortunately, raising the interest level of your advertising is easier said than done. The creative imagination to make great advertising — advertising that builds bridges between products and customers — is rare.
As The Harvard Business Review once observed,
"...creativity is like peace. Everybody wants it, everyone seems to have some ideas about it, but nobody seems able to produce it."
Once every several years, however, an advertising agency with the ability to produce truly exciting, original and compelling advertising appears. Fallon McElligott Rice is such an agency.
Although we've just opened our doors, the campaigns we've created at past agencies are famous. They've won market share for our clients, and a lion's share of awards for us. They've been studied in journalism schools, and copied by our competitors. In every case, these campaigns seemed like they had more money behind them than they did.
The ideas weer big; the budgets small.
What we believe.
At Fallon McElligott Rice we believe in advertising the way Ray Rubicam, Leo Burnett, David Ogilvy and Bill Bernbach once practiced it.
We believe that imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
We believe you shouldn't have to repeat yourself ten times to be heard once.
We believe there is no such thing as a "me-too" product, only "me-too" advertising.
And we believe that great advertising is, has been, and always will be created in full partnership with great clients.
If you're beginning to have some questions about whether anybody out there is listening to your advertising, perhaps you should talk to us. Soon.
We have a lot of ideas, a lot of energy, and a lot to prove.
This ad is everything I believe in, it is what drives most of us to fight the horror of adverbatims today. Please consider addressing me to talk about the content of this post in depth. Soon.
02 December 2008
How to be a Graphic Designer, Without Losing Your Soul
Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. The author offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences, as well as a chapter of one-on-one interviews with 10 leading designers, including Neville Brody and John Warwicker.
How to be a Graphic Designer, Without Losing Your Soul
by Adrian Shaughnessy
How to be a Graphic Designer, Without Losing Your Soul
by Adrian Shaughnessy
16 April 2007
Outlandish for Kaat Tilley
Outlandish recently finished their latest assignment: a portfolio shoot for Kaat Tilley by Roën You can check 'em out at my Flickr
20 February 2007
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