Hearts Creatives, a digital short by Yahoo!

Funny because it's too stereotypical. Funny because it's true. In a way.

Yahoo!: "As an agency creative, have you ever felt like this? We. Feel. Your. Pain. Become a fan on Facebook: http://www.facebook.com/yahooadvertising Follow us on Twitter: http://twitter.com/yahooadbuzz "

Duval Guillaume is an idea-centric communications agency.

Photo: © Pieter Baert

Duval Guillaume is an idea-centric communications agency.

Consumers think brand, whatever the medium or the message. We blow the line. In media, thinking and titles; hence "Strative".

Only ideas are the carriers of new thoughts and can influence behaviour. Ideas originate from creative processes, not from procedures.

The creative process at Duval Guillaume is driven by brand teams and no departments.

The first medium for any brand message is digital. We believe strong brands - big or small - will have the power to be their own medium.com

10 rules of advertising engagement

• If it doesn't sell, it's not creative.

• Media should be planned in order to benefit the impact of the idea, and not because of the profit or fee it generates to the agency booking the media (they'll benefit in the long run).

• Ideas were and will always be the core of good advertising. BUt it mustn't be forgotten that execution is as important.

• Advertising is all about creating good content. If that content is really good, a conversation will emerge. If conversations continue, they grow a community. Communities tend to grow their own content collaborating with the existing ideas and message thus creating new content that can be enhanced by new Big Ideas. Generating more sales in the end.

• Blow the line: Big Ideas come from above. Below makes those ideas really work.

• Sell products not advertising. Be business minded and never create for the sake of creation.

• Will online replace others soon? Never. Online will amplify advertising to become attractive, and effective, again. It is the very core of the future, the backbone of all communication and thus the most important traffic driver to the product or service advertised. Online pushes advertising to fuse with editorial, which is a good thing. Advertising was nothing but editorial back in the days (1875 > 1950's)

• Focus more on the importance of customer services. Because a better service helps create a better product. Customer services will not only tighten the relationship between brands and their customers but will allow agencies to grow closer to the customers.

• Ideas are, and will always be, what differentiates the agencies from what customers do for brands. The power of what keeps agencies alive are those Big Ideas.
Sure, a good product tends to sell itself but the true profit for the manufactures really comes from advertising their products, of course. Yes, I believe in advertising. Advertising is giving information. Products still need to be explained and clarified, their strenghts communicated to it’s possible buyers. A message needs to be send telling why it is a good product.

• To me advertising is a story that sticks.

The work that works: BBDO\Proximity Network

Fortifying its reputation as a world-renowned creative agency, BBDO/Proximity Malaysia hauled five "Silver Nominations" and six "In-books" at the D&AD Awards 2009. Accordingly, the agency is now the second most-awarded agency in the world!

BBDO/Proximity Malaysia's Jeep "Bushman/Eskimo" and "Husky/Camel" received one out of every five D&AD nominations for Asia. Its trailblazing performance at what is considered the world's toughest advertising award show, gave Malaysia its most D&AD nominations thus far. As a result, Malaysia is also the seventh best performing country, overtaking other creative powerhouses such as Africa and China.

"As an agency that benchmarks our work against the highest standards of excellence, we are thrilled about our unexpected success at D&AD," BBDO/Proximity Malaysia's group chief executive Jennifer Chan said.

BBDO/Proximity Malaysia's D&AD success is another demonstration of the agency's conscientious focus on its quality of work and in ensuring that its creative output is both innovative and business-enhancing.

Chan said that BBDO/Proximity differentiates itself from other agencies by obsessively safeguarding the integrity of its creative output. Moreover, the win is a testament to the BBDO/Proximity team's commitment to delivering award-winning campaigns that engage consumers and build brands.

"If it weren’t for the support and contribution of each individual staff who did their bit, either directly or indirectly, this would not be possible. Many, many congratulations to Ronald Ng (chief creative officer) and Mun Tuck Wai (executive creative director) and all at BBDO/Proximity; and as always, the confidence in us and support of us from our clients."

The nomination and in-book results were announced on the web earlier this week. BBDO/Proximity Malaysia's winning entries were among the 717 entries, out for 20,000 pieces of judged work, selected to be published in the D&AD Annual. However, the elusive and highly esteemed Yellow Pencil award will only be revealed on June 11.

via ADOI

A Few Good Creative Men

A Few Good Men was nominated with 4 Oscars and had Tom Cruise, Jack Nicholson, Demi Moore, Kevin Bacon and Kiefer Sutherland in it's cast. Here's a brilliant talkover of the most memorable scene in A Few Good Men.



"Ever worked in a Creative Department son?
Ever written a great ad?
Ever put your ideas in an other mans hands?

We write ads son.
We write ads or people die.

You want great ads?
I want a bigger logo.

You can't handle a bigger logo.

Did you send out an ad without showing the account people?
- I did my job.
Did you send out the goddamn ad?
- You goddamn right I did."