Awarditis

Guillaume:
"For an advertising agency, no matter how much we try to deny this, the Big Day is when we stand on that stage in the French Riviera, applauded by the world’s crème de la crème of advertising.

For many advertisers it is too, although it’s even harder for them to admit it.
There’s no secret. Success is what we’re all after. And that’s not bad. Not necessarily. It’s OK to be successful. We want all of you to be a success, and feel free to enjoy it fully. As long as there’s a clear link between your personal success and the success of the brand we’re working for.

So, go on. Define for yourself what ‘your day’ will be. Go after it, full speed ahead. We’ll help you, support you, give you the courage and the means to succeed. As long as your success contributes to the success of the team you’re part of."

Truth Surfaces When Awards Entries Are Discovered Online - DDB Brasil ad for WWF banned from One Show

DDB Brasil has already been stripped of its One Show Merit award. The negative buzz is enormous ...

AdAge reports:
• DDB Brasil Did Make Video Version of Reviled WWF Ad -- and Submitted It to Cannes
• In Wake of DDB Brasil Scandal, One Show to Ban Scam-Ad Creators for Five Years



A summary from AdAge:
In a bold, unprecedented move to stem the problem of scam ads in advertising awards shows, the One Club is implementing strict new rules that ban agencies -- and individual members of creative teams -- found guilty of making fake ads for a period of five years.

The move is in response to one of the most public and offensive cases of fakery in recent memory, the "Tsunami" ad DDB Brasil made for the World Wildlife Fund in Brazil. The widely condemned ad picked up a since-stripped One Show award and also was entered in the Cannes Lions International Advertising Festival in June.

After initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad "Tsunami," which has caused a scandal this week -- and entered both ads in the Cannes Lions International Advertising Festival in June.

Previously DDB Brasil had said the print ad ran only once in Sao Paulo and was mistakenly entered in the One Show. An agency spokeswoman said neither the agency nor the client, the World Wildlife Fund in Brazil, authorized the video version, called "Planes," that surfaced on the internet this week showing multiple planes approaching Manhattan and the World Trade Center towers.

The description of the ad submitted by the agency said "We see two airplanes blowing up the WTC's Twin Towers...lettering reminds us that the tsunami killed 100 times more people. The film asks us to respect a planet that is brutally powerful."

"When I first saw the ad I was disgusted by it," said a One Show juror who did not wish to be named and claimed to be unaware that the ad had been selected to win a Merit award. "Perhaps American judges are much more affected by this disaster than judges from other countries," the juror said, noting that ads can receive low marks from a majority of the jury and still wind up receiving an honor. "But there really is no excuse for this, and if it was created to win an award then shame on them. It really puts a dark cloud over agencies that are trying to do cut-through work for the right reasons."

The "Tsunami" ad surfaced first on the blog Ads of the World, and DDB Brasil speculated that the blogger had picked it up from the One Show site. However, Ivan Raszl, who posted the work on the blog, said he'd received it as part of a DDB press release. The work was also sent to Ad Age this week by DDB Brasil's PR department, which regularly sends new work to journalists and apparently blasted out the WWF ad by mistake.

Meanwhile, the WWF-U.S. issued yet another statement, following a joint statement yesterday by WWF in Brazil and DDB Brasil apologizing for any offense caused by the ad.

"WWF Brazil has subsequently issued statements that have raised doubts about whether the ad concept was approved at some level within the WWF Brazil organization," the WWF-U.S. statement said. "We have now relaunched a renewed inquiry into the circumstance surrounding the creation of the ad. Additionally, we are using every resource at our disposal to remove these images everywhere they exist online because they are hurtful and disrespectful to the victims of 9/11 and their families."

As far as the Cannes entry goes, this year's film jury president David Lubars said that if the ad was indeed entered in Cannes, he personally "didn't see it."

"It must've been eliminated in the very first round, which the jury president doesn't participate in," said Mr. Lubars, chairman-chief creative officer of BBDO North America. "I assume it was eliminated either because it smacked of the worst kind of fakery or just its overall disgustingness."

The work that works: BBDO\Proximity Network

Fortifying its reputation as a world-renowned creative agency, BBDO/Proximity Malaysia hauled five "Silver Nominations" and six "In-books" at the D&AD Awards 2009. Accordingly, the agency is now the second most-awarded agency in the world!

BBDO/Proximity Malaysia's Jeep "Bushman/Eskimo" and "Husky/Camel" received one out of every five D&AD nominations for Asia. Its trailblazing performance at what is considered the world's toughest advertising award show, gave Malaysia its most D&AD nominations thus far. As a result, Malaysia is also the seventh best performing country, overtaking other creative powerhouses such as Africa and China.

"As an agency that benchmarks our work against the highest standards of excellence, we are thrilled about our unexpected success at D&AD," BBDO/Proximity Malaysia's group chief executive Jennifer Chan said.

BBDO/Proximity Malaysia's D&AD success is another demonstration of the agency's conscientious focus on its quality of work and in ensuring that its creative output is both innovative and business-enhancing.

Chan said that BBDO/Proximity differentiates itself from other agencies by obsessively safeguarding the integrity of its creative output. Moreover, the win is a testament to the BBDO/Proximity team's commitment to delivering award-winning campaigns that engage consumers and build brands.

"If it weren’t for the support and contribution of each individual staff who did their bit, either directly or indirectly, this would not be possible. Many, many congratulations to Ronald Ng (chief creative officer) and Mun Tuck Wai (executive creative director) and all at BBDO/Proximity; and as always, the confidence in us and support of us from our clients."

The nomination and in-book results were announced on the web earlier this week. BBDO/Proximity Malaysia's winning entries were among the 717 entries, out for 20,000 pieces of judged work, selected to be published in the D&AD Annual. However, the elusive and highly esteemed Yellow Pencil award will only be revealed on June 11.

via ADOI

Awardseason is open

#update: CASEMOVIES









This time of the year everyone at the agency is running wild to prepare and finish all awardboards and casemovies. Freakin' hell. But the good side is, soon we'll be massive chitchatting and having fun at all these parties again, yippy. I've made a selection of the work my team is sending and a small wrap of all the cases we're sending with ProximityBBDO this season so far.






More of this years work is:

Internet is mine

STRATEGY:

Innovative Media Strategy:
The internet is a medium that by definition is made by the people that our on it. Now more than ever in this web 2.0 era. They create content, they send it to friends, they bring social platforms to life. With this campaign Belgacom puts those people into the spotlight by making them own the internet and by giving them national exposure for it in different media: guerilla in the streets, on the net, on the publicity screens alongside the football fields in the premier league, on national TV. Thanks to the broad use of different online and offline media, Belgacom proved that the internet indeed belongs to everybody and positioned itself as the authority in the internet market.

Creative Execution:
There first was a teasing phase with guerilla postering and stickering to launch and create rumor around the url. The campaign was picked up by different blogs and the internet ‘incrowd’. The next step consisted of banners, emails and a M-G-M campaign to bring people to the website. Then the winners got national exposure in on and offline media. Their faces appeared in personalised banners, during premier league football matches, on national TV, in the streets.. Which created an enormous snowball effect on the site. Later on user generated content on e-bay, facebook etc and PR in the press added to the success of the viral campaign and of the promotional campaign website.

Target Audience:
Belgian Population.

Effectiveness:
In only one week, over 100.000 Belgians visited the site: that’s one out of every hundred Belgians. After four weeks this number rose to an amazing 800.000 visits. People madly clicked 24/7, with rates still at one click per second between 3 and 4 am. The average visit time was over 5 minutes. Not bad for a site with only one button to click. * Visits: 802.715 * Unique visitors: 211.067 * Average visit time: over 5 minutes * Participants: 82.500 people participated in the contest * 1 in 2 site visitors shared the experience adding to the viral effect



Become the owner of the internet
The internet belongs to everyone. That includes you. Click here and claim the internet. Good luck!

Claiming the internet as yours is simple:
1) You log in or register
2) You click the button that says "Become the owner of the internet"
3) As long as no-one else clicks, you are the owner of the internet, the clock runs. Total time of ownership is tracked by a timer.

But beware, you only get 10 clicks a day!
Invite your friends and increase your chances. For each friend that registers you get one extra click to play.

Each owner is entitled to his certificate of ownership.

Your hour of glory
Have you been the owner of the internet the longest during one hour?
Then you get your name and picture put up in our live banners all over the internet

You can check the hourly stats — live updated — to see when best to click, the daily stats to see which day is busiest. There's a gallery to see who were the previous owners, who are the internet bigwigs and check out your personal ranking.

Additionally there's a series of viral tools. You can find owners of the internet all around on Facebook-fanpages or groups and on Netlog.


Credits
Type Of Entry: Product & Service
Category: Financial Services & Commercial Public Services
Title: INTERNET IS MINE
Advertiser/Client: BELGACOM
Product/Service: ADSL INTERNET
Entrant Company, City: PROXIMITY BBDO, Brussels
Country: BELGIUM
Media/Advertising Agency, City: PROXIMITY BBDO, Brussels
Country: BELGIUM
Date of 1st Implementation: 03/09/2008

Internet is mine
2 times silver at Eurobest 2008, Cat.: Use of Mixed Media and Products & Services

Client: Belgacom
Agency: Proximity BBDO

Creative Director(s): Gert Pauwels & Jan Algoed
Creative Team: Lander Janssens, Annelies Rongé, Pieter Oosters

Design: Lander Janssens
Flash-development: Pieter Michels
Back-end: Jeroen De Pelsmaker

Account Director: Stefanie Perneel
Account Executive: Wouter Vandenameele

And many thanks to Geert Leysen, Kadima Muela, Pascal Vandendriessche, Bart Muskala, Armand Mostin, Franky Willekens, Nathalie Willems, and so many others I'm likely forgetting...

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LINK:

Have a nice click!