Who am I? Ask the Internet - Personas

Personas or Metropath(ologies) is an installation by Aaron Zinmanis.



A component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.

via CrossTheBreeze

Don't quite get the medical connection :) — but heck the internet is always right thought, ain't it. Sure must agree with Bnox, watching the data being crunched was very impressive.

10 rules of advertising engagement

• If it doesn't sell, it's not creative.

• Media should be planned in order to benefit the impact of the idea, and not because of the profit or fee it generates to the agency booking the media (they'll benefit in the long run).

• Ideas were and will always be the core of good advertising. BUt it mustn't be forgotten that execution is as important.

• Advertising is all about creating good content. If that content is really good, a conversation will emerge. If conversations continue, they grow a community. Communities tend to grow their own content collaborating with the existing ideas and message thus creating new content that can be enhanced by new Big Ideas. Generating more sales in the end.

• Blow the line: Big Ideas come from above. Below makes those ideas really work.

• Sell products not advertising. Be business minded and never create for the sake of creation.

• Will online replace others soon? Never. Online will amplify advertising to become attractive, and effective, again. It is the very core of the future, the backbone of all communication and thus the most important traffic driver to the product or service advertised. Online pushes advertising to fuse with editorial, which is a good thing. Advertising was nothing but editorial back in the days (1875 > 1950's)

• Focus more on the importance of customer services. Because a better service helps create a better product. Customer services will not only tighten the relationship between brands and their customers but will allow agencies to grow closer to the customers.

• Ideas are, and will always be, what differentiates the agencies from what customers do for brands. The power of what keeps agencies alive are those Big Ideas.
Sure, a good product tends to sell itself but the true profit for the manufactures really comes from advertising their products, of course. Yes, I believe in advertising. Advertising is giving information. Products still need to be explained and clarified, their strenghts communicated to it’s possible buyers. A message needs to be send telling why it is a good product.

• To me advertising is a story that sticks.

Grapplica

» back from being away for way too long: grapplica.be I've purchased a new hosting package, at Amenworld. Some links will be broken, and the overall isn't updated with new work but soon i'll have some time to spend.

Fastmovers are highflyers

I'm out of the office untill monday, please be patient and check back next week.

Bacardi-Martini, launch

I've been working at Snow since August 2006, and really — although I'm not a corporate blogger, despite Strategic insights: I sometimes even blog things uncomfortable to my own company which is approved but to say the least not appreciated — Snow is with farmost the topnotch online agency in our, geographical, regions. Other agencies might be pleasing as well but we're a family. Everyone is on the same line, opinions are allowed, creatives push limits and there's breathing space for out of the box-advertising, but most important of all is WE HAVE FUN! Don't we all huh? Correct yes, but we have fun all day every day, it's ok to laugh with the Creative directors' moves, hell we even go boxing every tuesday!

Anyway to cut the long story short, also today (yes it seems a like a publishing feast at Grapplica) Bacardi-Martini went live!
Thank you C.Harou for the comission and trust (the 'client', Bacardi-Martini), E.DeGendt for excellent follow-up and brainwork (account executive, LG&F), C.DeMey for pushing everybodies limits and making things happen (internet producer, Snow), J.Detavernier for carefull guidance and feedback (strategic partner, Snow), C.Ghewy for pointing out shortcommings and directing the look and feel (creative partner, LG&F) P.Wauters for the approval and support (group creative director, LG&F) and last but not least L.Keppens for caring and caressing all parties involved ('junior' ;p account executive), oh almost forgot... thank you all others and especially Stijntje without which i'd never would have had this idea i guess.

And yes, this is a good example of what i think corporate websites should look like, off the edge, out of the box, not dull nor boring but catchy and off the hook.
Obviously on http://www.bacardi-martini.be/

I ♥ Berlin

AUF is a student-project. It maps an alphabet of letters found in the forms of buildings screenshot on GoogleMaps.

I checked our globe and found some buildings resembling as typography. That made me figure, so I'm making a typeface out of the forms of buildings I spot on Google Earth 'critters'. Thanks to Farfields for adding me up with this new Typeface called "Boks". Launch Typo Berlin website.



Front of t-shirt
The print of the coordinates of where the building is to be found.
Back of t-shirt
outline of the building emerging the letterform.
> I handed out the bags of letter-cookies at the conference as extras with my vcard, as a promo for my project and my portfolio.

A map of computers, love and colors

Output what?

All send pictures on the survey where transformed into their "ColorLevelsOutputChannel". I extracted the graphic equalizer from the Photoshop software and used it in the layout of the Chart, this gives the me the opportunity to display how computers interpret the colors. Or better "how your/my computer sees the pictures".

The "picture" above displays all, 25 selected participants, submitted pictures in levelOutput.

Publishing a concept

Catalog text ( — to be translated in english — )

(1)
• naam: Lander F. Janssens
• adres: Haspeslaghstraat 14, 8460 Oudenburg
• datum: 17 december 1984
• titel: Man’s best friend.
• medium: kaart — boek — online toepassing
• trigger:
Gelukkig is uw computer net zo betrouwbaar als uw partner.
(Luckely your computer is just as trustworthy as your partner.)


(2)
• body:
Computers zijn oorspronkelijk ontwikkeld om rekenkundige bewerkingen uit te voeren, maar gaandeweg ontwikkelde dit medium zich tot hét communicatiemiddel bij uitstek. Men communiceert niet langer alleen via de computer maar ook steeds meer mét de computer. Mijn doel is mensen erop attent te maken dat ze wel degelijk meer tijd besteden met hun computer dan met hun partner, of andere mensen. Er werd een onderzoek gedaan naar hoe verschillende mensen met hun computer omgaan. Dit onderzoek werd via een grafische representatie in kaart gebracht.