Showing posts with label mememe. Show all posts
Showing posts with label mememe. Show all posts

30 January 2009

BruTwestival

Let me tell you what I'm all excited about today. I became a father last Friday - but you knew that I assume, wiiihaaaaauuuuw... (I'll update that part in a next post though) Anyway 'because' of this new occupation I've locked myself out of the organizing part of the Twestival last 10 or so days. Thus my involvement will be much lower than previously indicated. Anyhow, I attended a lunch meeting with the @BRUTwestival group today.



We had lunch in the Cook&Book and although their website sucks big time and is written in only french... I so-o-o love the place. Adorable. My book fetish wet dream. Cook&Book is a full range bookstore (with a fair amount of hard to find art&design books on their shelves) combined with a wine&dine (not the best restaurant you'll be attending in the Brussels area but they'll present you a menu with a varied range of options and the dishes carefully served). It's almost as if you are having lunch with the books, love it. You are allowed to take the books from their shelves and flick through them as you await your order.

Being there for lunch with about 5 or 6 other excited Tweeters was one thing, being surrounded with books of all kinds another. I was pleased to hear that the organization of the event was in full development. Nice. I felt pretty relaxed since I've done nothing but being a father and pouring out champagne for the last several days. The meeting kicked off with everybody giving up the good news one by one. Funny. As some people kept on rattling on about everything they'd done so far. Off course organizing such an event isn't all sun where the shining is. The practicals the practicals the practicals...

Anyway after going back and forth cross several practical issues. We also talked about some questions that arose as we talked about it with people from outside the organization. Questions that need answers before we really get you fire started. The Belgian Twestival organization has agreed on one clear stance: it is definitely NOT about Twitter. Sure Twitter is the social glue. Twitter is the way we connected. Twitter is the way this group found each other. So thank you Twitter, and euh thank you Evan Williams or anyone. But our goal for this Twestival is helping people out.

The focus is NOT HOW the people that want to help, do charity, connect but WHY they want to help. And they want to help because they believe that clean water is a basic need for everybody. And anyone should have free access to it. A group of people that connect because they have a mutual interest, because they fight for the same cause. In this case that cause translates in fundraising for people who are living, or is that: trying to stay alive, without decent clean water facilities.

Why water?



Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5 miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet more than 1.1 billion people on the planet don’t have clean water. It’s hard to imagine what a billion people looks like really, but one in six might be easier. One in six people in our world don’t have access to the most basic of human needs. Something we can’t imagine going 12 hours without. It’s hard not to think about water today. In the western world, we face growing concerns about our stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and aquifers drying up, and of course, plenty of people who simply don’t care.

So in short Twestival is a fund raising event. Organized by people that connected via Twitter. The non-profit Twestival supports is called charity:water. Charity: water is a non-profit bringing clean and safe drinking water to people in developing nations. Scott Harrison, the founder of the organization, made his living in the big Apple. Promoting top nightclubs and fashion events, for the most part living selfishly, thoughtlessly. Unhappy, he desperately needed a change in his life... And so the story goes.

Oh and what about the Twestival then? Why the Twitter community stuff? Well in September 2008, a group of Tweeters based in London UK decided to organize an event where the local Twitter community could meet offline, meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fund raising effort for a local homeless charity. The bulk of the event was organized in under two weeks, had close to 300 people in attendance (with a waiting list) and was able to do some good for charity in the process.

Please note that no one working on the Twestival is being paid. All the money goes to the charity. All costs are covered by sponsorships.

So thank you: ATTENTIO, BIZNESSENCE, NEW EUROPE and TARGET RECRUITMENT for being so kind to contribute, and thus support this project. But if you'll allow me — sorry can't hold myself down — please guys, talk to someone for a decent design on your websites or strategy of your online presence because the stuff I just saw clicking to your homepages makes me sick/. Sorry, again, I'm too honest.

05 January 2009

De helden van Guillaume

Guillaume (stiekem een beetje mijn grote held) is de vader van het reclamebureau Duval Guillaume. Hun insteek is dat creativiteit een bedrijf weer menselijk maakt. Machines hebben geen ideeën.

Duval Guillaume werd opgericht in België op 19 februari 1996 door commercieel talent André Duval en prijswinnend copywriter Guillaume Van der Stighelen.

Ik vernam uit goede bronnen dat Guillaume al lang liep te jammeren over het schrijven van een boek. Nu is dat boek eindelijk op de markt, het heet: Maak van je merk een held.

Guillaume vind dat je al zou moeten weten dat het ontstaan van merken een natuurlijk proces is. Met of zonder marketing en reclame, merken ontstaan toch. Omdat mensen graag bevestiging willen van hun keuze en die zoeken bij gelijkgestemden. Je moet de natuurlijkheid van dat proces doorgronden om het in je voordeel te laten verlopen.

“Today it is not enough to be a champion, you must also look like a champion, talk like a champion and act like a champion.” Dat zou Carl Lewis ooit gezegd hebben. Het komt er op neer dat het niet volstaat een uitzonderlijk product te maken. Het moet er ook straf uitzien en er hoort een goed verhaal bij.

De blogsite www.heldenmerk.be verteld meer over de inhoud van het boek en Guillaume zelf gaat er de dialoog aan met zijn lezers. Je kan op de website een vraag stellen aan Guillaume. Er zijn slechts twee voorwaarden aan verbonden: de vraag moet moeilijk genoeg zijn én je moet ze stellen in een korte video.

Dat deed ik dan maar gisteravond, toen ik (weeral) niet slapen kon. "Ik had graag geweten welk merk jou grote held is, en waarom."



Lees het antwoord van Guillaume op de site Held en Merk

08 December 2008

Frøsilos


Copenhagen_0024.JPG
Originally uploaded by grapplica.

Inside of the MVRDV-building in Copenhagen

30 November 2008

De naam is Backens, Frank Backens


Beste Reclamewereld,

U bent luid en schreeuwerig. U begrijpt geen snars meer van wat ik denk. U verdrinkt in uzelf maar pretendeert nog te kunnen zwemmen. U bent saai en valt in herhaling.

U krijgt zelfs niet langer respect van mij.

En nu?
U heeft mij nodig. U verlangt zelfs al naar mij. U mist de aandacht van een jonge snaak die u nu straal negeert. U mist de blik van die maagdelijk blauwe oogjes die blind geboren werden.

U sterft nu. Je ontwaakt onzacht uit je winterslaap waar je al 10 jaar te lang in rondwentelt. Je vindt het helemaal niet erg dat ik deze e-mail opzettelijk 5 minuten na het verstrijken van de deadline (*) verstuurde. Jij bent een deel van mij, ik deel de lakens uit en ga nu slapen.

Mezelf verkopen hoeft niet meer. Ik zie er verdomd goed uit.

Hoogachtend,
Backens Frank


(*) PS: ervan uitgaande dat onwrikbare deadlines genadeloos vastgepind blijven op de aanvankelijk voorziene datum.



Ik ben bereikbaar op 0474 62 66 98 of dit e-mailadres frank.backens@gmail.com

03 June 2008

Characterize Facebook


6 Things you always wanted to know, but never dared to ask (and even if you did, i'd never be able to answer the question of "what character-type kinda guy are you" anyway) This is me according to my Facebook-friends :) as long as they keep improving these applications sooner or later somebody in Beijng is going to know my girlfriend better then I do, huhoj.

Btw I'm building (not at the very moment but as soon as I have mastered a bible of PhP someday) a Facebook-application called "what size are you". A simple but effective questionnaire polling what size and weight who has, and off course you can add that piece of info onto your profile. And then you can add some very usefull data to your cv for instance: "Hey I'm Maria (fyi: all names are randomly picked, just in case some Cristian purist media-boss in Detroit who can possibly be the head of marketing, is reading my bloglog) I know a lot about the Creative Suit package of Adobe, I script a lil' and worked at companies like Mosterize and Frankfurter Saucages. I'm looking for a job, obviously, and I'm a teamplayer. Oh btw check my Facebook, it has lots of pictures of me being drunk and lying naked on table, and I've completed my profile so no need to bother and check that I'm blond, 6 foot tall, have a C-cup size 80 and am about 50 ounces of good working power.
CEO: nodding ...
CD: you got the job, next!

22 May 2008

BBDO Belgium

BBDO Belgium apparenttly doing a damn good job, i'll be happy to share this joyfull mail that arrived from NYC

From: From Andrew Robertson
To: WW Network Management
Subject: Heavy Metal

Meanwhile in Belgium, our agencies were the most awarded at the Best of Activation Awards, winning seven awards including the Gold Grand Prix for work for Pepsi 4 Max. The winning agencies were Proximity BBDO, VVL BBDO, Navajo BBDO and N’Lil

In addition, Proximity BBDO Belgium was the most awarded agency at the Cuckoo Awards for direct marketing, winning three of the 11 awards that were presented.

Congratulations to everyone at our winning Belgian agencies.

Andrew

12 December 2007

Wink


Good old days

.. and some nice work, just click the pic!

Adrian Lander



Funny, as a was skimming thru my 846 unread post in my NetNewsWire, I came across a funny name ... And now I understand, when I go abroad and people ask my they're oftenly going: "uh!? London? Lander? Like in landing?" It's especially hard for most of them because I pronounce it with a flemish a, which sounds more often than not, differently then they're used to. Anyway, to cut on the long story, I saw the name of an Australian photographer named AdrianLander. So his surname is my firstname, well well :) and since one of my CD's is Adrian Van Looy it totally struck me, so far for the "wild" story :p

21 November 2007

Uniqlo G-Shock


Sincerely mine now! Won by the Uniqlo-blogawards, I was one of the 60 chosen winners out of 7000 participants in the world, jeih!

19 November 2007

18 October 2007

Luck and a clear mind ☃


The rookie, the outsider is now proud owner of the raw and uncut silverplated platter at the WillemTell wall of famous!

That's right, I packed a bar 'o' silver returning from 50head-strong poker-tournament with a 50euro buy-in. All good, I was the short-stack-tight player of the finals but once again that proves that poker is not 'mostly' a game of luck, it is one of patience, mental strenght and skills as well, a little balls might help once in a while but you don't 'em getting cracked so keep your hands in you pocket is my advice.

Finally facing the heads up against a guy sitting on a big stack all game was a tough break, so I decided to get it over with and all-in'd with a pocket 3's. Unfortunatly seing a pocket King call. Yes, incredible... And the flop turned a King ànd a 3 but of course it was a long shot from then on. Well anyway I was pleased silvering my 50euro buy-in and adding it an extra +0.

* Please don't drink and gamble !

12 October 2007

01 October 2007

New team and environment


Well this are my new direct collegues and my new office, hiphuy!

30 September 2007

Proximity BBDO


As from tomorrow I'll be working for Proximity BBDO, formerly known as Atmosphere. They are part of the BBDO Worldwide group. I'd like to note that this blog will stay my personal online scrapbook as it has always been, there will be no connection between the strategy and vision of BBDO what-so-ever, in other words, my point of view stated on the blog is will not always be the same as the one the company strives for. Off course it would not be in place to go against their visions in public. I find that more than natural as I will be part of there organisation and team in the future. I will be working there as Online Art Director focussing mostly on online and interactive projects. I take great pride in the fact that Proximity BBDO trusts me for taking on this new challenge, that's why I'll freeze all future freelance activities from now on. Off course I'll finish current projects. I'll focus on my illustrative work after hours, and get a french and AS3 course.

09 August 2007

The big pineapple


"Connected by waterways surrounded by bridges and buildings that lift you skyhigh into position." Finally the long awaited 'real' vacation is near... be my guest and check out my exotic destination, I'm shivering mwuuuhaahha,... (the location pinned on this map isn't just the centre of town, it's the actual adress where ll be crashing for two weeks! two whole weeks!)

07 August 2007

Rutte 98


And this is how i learned to work the computer, luckely a mac works in different ways ;)

14 June 2007

Me and a fred


From a long lost hippy-summer in the mountains somewhere far far away...