Digital campaign of the decade: Subservient chicken

Digital campaign of the decade: Subservient chicken by readers choice.

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If there was a knock against Nike Plus from the ad world, it was what it wasn't: an ad. Which was, of course, the point. Created in 2006, it defined how a brand can build a self-sustaining platform by giving customers an easy tool—a chip in their shoe that connects to their iPod music player—to track and share their training progress. Nike Plus takes "Just do it" and actually helps runners get it done. Since its launch, Nike Plus runners have logged more than 100 million miles—enough for more than 400 roundtrips to the moon. It's little coincidence that Nike steadily increased its running shoe market share from 48 percent in 2006 to 61 percent in 2008. Along the way it created something for brands to aspire to: a product experience that reinforces the brand message. — Brian Morrissey

Get ready for the Angry Whopper - Burger King Angrrometer

As part of its reintroduction of the Angry Whopper, Burger King is wondering if Canadians are aggressive enough to eat the spicy sandwich. So, working with Taxi 2 in Toronto, they developed this website that features the "Angrrometer," a tool that measures a person's anger quotient. To see if they've got what it takes, visitors need only turn on their webcam, scream as loud and as angrily as they can into their mic and watch as innovative face-tracking technology shows the physical effects of their anger. If you visit the site without a webcam, a talking Angry Whopper makes fun of you for being stuck in 1997. It happened to us. We'll see who's laughing when we go to a Burger King and take a bite out of it's smug, tasty face.

via DirectDaily