Hire the younger, and better

"We hire from a generation of people, younger than me, who understand the way the world is currently configured and want to be the first people to create an app or redesign something rather than just get a 30-second film out of the building shot by the latest director."
— Laurence Green, Fallon London

Proximity BBDO opens a new agency called The Farm

The Farm is an exclusive summercamp for graduates.

Talented and ambitious starters will be challenged to start a new agency. Proximity BBDO will train 12 graduates and take them through the world of digital and interactive marketing.


Last Wednesday we screened 56 graduates and selected 12 to form two teams this summer. 1 team contains 6 profiles: an Account Executive, a Strategic Planner, an Art Director Online and one Offline, a Copywriter and a Web/Graphic Designer. This summer our 12 recruits are: Laura Verstraeten, Olivier Berger, Helen Bogaerts, Sofie De Clercq, Tom Vingerhoets, Nicolas Moerman, Kasper Vandenbussche, Sven Augusteynes, Jolijn Gijssels, Sven Thierie, Maarten Lauwaert and Bram Ceuppens.

In 3 weeks, the 'intensive program' will cover interactive workshops about social media, viral marketing en brand building. Amongst the tutors are many celebrated leaders of the Direct & Interactive divisions of Proximity BBDO, one of Belgium's largest full service agencies.

The Farm is a professional intensive training program, offered free of charge. Attendees will be housed in a supplied mansion just outside Brussels - http://www.villakortenberg.be

The 'best of class' will be send out to one of the networks' best agencies abroad.