Sweden's most viewed YouTube advertising clip of all time.

With nearly one million views on YouTube, 31 individual Facebook groups, 79,000 Google hits, attention from nearly all of the big Swedish media (and a group of foreign press, too) as well as a storm of thousands of comments on many different blogs and forums, one thing can't be denied: seldom has a Swedish advertising clip succeeded in getting this much buzz. Or stirred up so many different feelings. Some think it's horrible, while just as big a group is captivated by the ad and really appreciates it.

Happily, it appears that the campaign has really achieved results – sales have more than doubled, while in June alone, sales managed to triple. Thus Apoliva has risen right to the top of specific categories to become a new market leader.

Forsman & Bodenfors have brought home 3 of One Show's prestigious metal pens

Last weekend the American awards ceremony One Show Interactive took place. One Show's prestigious metal pens are a weighty prize both physically as well as in the industry. F&B received ten nominations and took home four bronze pens.

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AMF Pension - MMS campaign
> microsite



All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. F&B wanted to make the question of a pension important for younger people by getting them to think about the future.

This campaign employed phone messaging and a web-based service where visitors could have their sent-in photos "aged" so that the sender looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, Internet banners and a web site.

During October 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The goal was 50,000 visitors.

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Wasabröd - Wasa Sandwich
> microsite



F&B created a web campaign for Wasa so that people could decide for themselves exactly how Wasa Sandwich should taste as well as how the packaging should look. Wasa gave F&B a number of ingredients they could imagine using, and then it was up to the people to decide.

On the site it was also possible for people to design the packaging for their own Sandwich, and then give their creations a name. Of course people could also vote for the entries they liked best. A jury will then decide which is the winning taste/design combination. That Sandwich will then be produced and delivered to stores. For real!

Go ahead and try to make your own Sandwich and don’t miss our great chef who will put it all together for you at the end.

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IKEA - Let's dance
> microsite
> Hockeystick (site takeover) / IMU banner / leaderboard banner / widget



This is a campaign to promote IKEA's wardrobe solutions. IKEA wanted to show their huge range of styles and all the smart features on the inside.

All the movements on the web site are controlled by sound and music.
So change songs, upload your own music, play on your keyboard or sing into the microphone.

When furniture becomes art. A domestic symphony.

IKEA furniture can transform into works of art... discover this "domestic symphony" that presents the large choice and flexibility of the designs of the Swedish company in a very original fashion.

Agency: Forsman & Bodenfors
Client: IKEA
Copywriter: Fredrik Jansson
Art Director: Anna Kask
Producer: Charlotte Most
Production Company: Jesper Kouthoofd
Director: Jesper Kouthoofd
Assistant Director: Emil Kullanger
Director of Photography: Emil Larsson
Stop Motion: Kim Keukeleire
Stop Motion: Tobias Fouracre
Stop Motion: Dana Behrman
Stop Motion: Kevin Walton
Producer: Anna Bergstrom
Post Production: The Chimney Pot

via Vanksen

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