MIT Media Lab's Brilliant New Logo Has 40,000 Permutations

This is Cannes Design Lion potential. An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years' worth of personalized business cards.

MIT Media Labs lent some of their highly attuned brain space to logo design, and they really delivered. A single business card print-out could be a little confounding—but it’s only 1 in 40,000 permutations. Seeing it “in motion” makes total sense. We like how the logo speaks to the individuality of each member without straying too far apart from each other. We’re looking forward to their next logo design, after their 40,001th hire.

New OFFF brand - contest

OFFF is the process to do a global rebrand to OFFF Festival and has decided to give you the opportunity to send your ideas.



This is a big step for them and they would love to have you all involved in some way on this process.

To make it more fun and spontaneous, you only have until next Sunday 5th September 2010 to send your idea/concept.

What OFFF needs is:

- New Logo for OFFF (with a solution to include subareas like "OFFF Logo + Atelier", "OFFF Logo + Ontour", or "OFFF Logo + F.C."), vector format.
- New tagline (no more Post-Digital Creation Culture).
- A quick sample of identity cards.

OFFF will select at least 50 proposals that will be included in the next OFFF Book Project to be published by Indexbook next June 2011 and of course only one will have the opportunity to be "the one".

There is no passion without love.

We love 2010 from Soleil Noir on Vimeo.

Best wishes from Soleil Noir, the most awarded interactive studio in France.
Currently; Paris is looking for a Senior Flash Developer