MIT Media Lab's Brilliant New Logo Has 40,000 Permutations

This is Cannes Design Lion potential. An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years' worth of personalized business cards.

MIT Media Labs lent some of their highly attuned brain space to logo design, and they really delivered. A single business card print-out could be a little confounding—but it’s only 1 in 40,000 permutations. Seeing it “in motion” makes total sense. We like how the logo speaks to the individuality of each member without straying too far apart from each other. We’re looking forward to their next logo design, after their 40,001th hire.