Magical Mountain

Magical Mountain, originally uploaded by catchlightsa.

Wanting to be there...

IKEA advertising tribute

Please do comment or tweet me more IKEA advertising brilliance if you have some kick-ass ads that are not included in this tribute.

Wisdom of the crowd

Crowdsourcing, a term coined by Wired writer Jeff Howe and explained in the video above, is without a doubt a key digital marketing trend for 2010. The New York Times suggests that small brands shouldn't shy away from tapping into the public's willingness to share ideas to help spur innovation and feedback, and cites the example of a particularly savvy (and successful) tiny brand as a case study.

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Know Why

via @duvandre

SHIRO Cheers Systems

This is a promotion movie of a Shochu, "Shiro" by Takahashi shuzo.
http://cheers-system.jp

When we say "Cheer!", the happiness is born between two people.
And it spreads to others like a chain reaction and grows bigger and bigger.
We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".

If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.

Lang leve de winkeldief

OFFF 2010 - Skill Lab aftermath

Note to self

Create momentum
Remain dissatisfied
Break the rules
Be nice to people
Kick ass

Even over Christmas

This British Gas banned by ASA for saying "even at christmas".
Actually I quite like it.

Mobile music #phoneguitar

Who said iPhone OS, Android and Windows Mobile don't play well together?
This is a free interpretation of Cracklin Rosie, played on 2 Android devices, 2 Windows Mobile devices and 1 iPod Touch.
the Piano and Drum sequencers are written by me, Pocket Stombox is used for the real time effects and the main instruments are the fantastic iShred and Guitar apps by Frontierdesign.

More info on http://blog.stef.be/phoneguitar