Those were the days, those were the days... hand-typesetting and crafting the contours of form and illustration by hand and hand only... Scotty beam me back to 1926. More BelgianVintageAdv-s
15 January 2007
Oldskool
Those were the days, those were the days... hand-typesetting and crafting the contours of form and illustration by hand and hand only... Scotty beam me back to 1926. More BelgianVintageAdv-s
Delaby 4 is post 100
Yes the number 100 post, i guess i receive my first star now huh, or maybe i'm just getting old and growing nostalgia for the forum era. Anyway here's my 15 minutes of freedom.
12 January 2007
2006 - 2007 NEW business
Looks like the only thing I do here at snow is having fun and blogging huh, well that's not really the case. Last few months I've been working my ass off :) but with pleasure.
In august i started with the design of LG&F Amsterdam, parallel the Bacardi-Martini website was initiated and will be live in a few days/weeks. It's tweaked for finishing as we speak. That was my largest project for now, so m very excited about this...
—
The at the dawn of september came my first bannerdesign, to be honest I HATE BANNERS but there's a underestimated creative challenge in each one of them (well at least if you're given a bit of space to play around, which is most oftenly not the case) Toyota, who recently left LG&F was commisoner giver on this assignment.
—
I also did the restyling of the Klara e-mail. At a certain point at that time i was almost the housing-designer of Klara with the production of several banners and internal blogs. But due to a lack of budget and open communication both parties were oftenly rushed and trapped into frustration. Our personal relation is on a hold for the moment but their marriage with our AD's Tom and Iwein is still standing strong with the latest KlaraInHetPaleis tv-commercials and billboards.
—
In line with the existing site, i designed a blog for Campral. Alcoholic-related articles are posted there.
—
Additional to that Brussels Airlines needed a whole lot of banners which as junior was contributed to me for carefull handling. This subject handles sales and nothing but sales, yet it learned me a lot — not an a creative level but — how to act 'pragmatic' » very important to get along the advertising-world. Besides that there were a load of banners for Radio Donna, Essent, AxaBank, Oxfam,
—
There was a an off track project for a new advertising agency called Troie but i wish to lay down all comments on this subject, with no further to do.
—
My activities concerned a few pitches for clients as 'AgentschapEconomie' (governmental agency to give new economic impulses) - still running /+/ Toyota but online activities moved along with the above advertising /+/ RTFB /+/ Ecolo - still running
—
I designed our Agencies current html-website. That was fun, the shortest and most clear briefing ever stated: "grab me by the balls and think minmal visualizing a desert of snow"
—
What really pleased me was the redesign for Hebbes.be. It is in production now and will be finished within a month or so, untill then please go have a look at the current website. You'll (i know i was) feel very agitated using the site, this is something they were very aware of at Hebbes and so they called our agency to tweak the usability and obviously do a total make-over of the design... [so check hebbes soon, to see belgiums newest knockout classified-site ;) ]
—
At the moment I'm rolling my eyes over an internal Proximusproject. And our friends in Holland have just released their newest (small) online-teasing-application for the new season of VanSpeijk. I had a very good time designing this project.
—
So far for the annual report.
In august i started with the design of LG&F Amsterdam, parallel the Bacardi-Martini website was initiated and will be live in a few days/weeks. It's tweaked for finishing as we speak. That was my largest project for now, so m very excited about this...
—
The at the dawn of september came my first bannerdesign, to be honest I HATE BANNERS but there's a underestimated creative challenge in each one of them (well at least if you're given a bit of space to play around, which is most oftenly not the case) Toyota, who recently left LG&F was commisoner giver on this assignment.
—
I also did the restyling of the Klara e-mail. At a certain point at that time i was almost the housing-designer of Klara with the production of several banners and internal blogs. But due to a lack of budget and open communication both parties were oftenly rushed and trapped into frustration. Our personal relation is on a hold for the moment but their marriage with our AD's Tom and Iwein is still standing strong with the latest KlaraInHetPaleis tv-commercials and billboards.
—
In line with the existing site, i designed a blog for Campral. Alcoholic-related articles are posted there.
—
Additional to that Brussels Airlines needed a whole lot of banners which as junior was contributed to me for carefull handling. This subject handles sales and nothing but sales, yet it learned me a lot — not an a creative level but — how to act 'pragmatic' » very important to get along the advertising-world. Besides that there were a load of banners for Radio Donna, Essent, AxaBank, Oxfam,
—
There was a an off track project for a new advertising agency called Troie but i wish to lay down all comments on this subject, with no further to do.
—
My activities concerned a few pitches for clients as 'AgentschapEconomie' (governmental agency to give new economic impulses) - still running /+/ Toyota but online activities moved along with the above advertising /+/ RTFB /+/ Ecolo - still running
—
I designed our Agencies current html-website. That was fun, the shortest and most clear briefing ever stated: "grab me by the balls and think minmal visualizing a desert of snow"
—
What really pleased me was the redesign for Hebbes.be. It is in production now and will be finished within a month or so, untill then please go have a look at the current website. You'll (i know i was) feel very agitated using the site, this is something they were very aware of at Hebbes and so they called our agency to tweak the usability and obviously do a total make-over of the design... [so check hebbes soon, to see belgiums newest knockout classified-site ;) ]
—
At the moment I'm rolling my eyes over an internal Proximusproject. And our friends in Holland have just released their newest (small) online-teasing-application for the new season of VanSpeijk. I had a very good time designing this project.
—
So far for the annual report.
Listening is believing
A friend of mine works as a freelance designer at Saatchi Brussels and he just finished his first large project there. It's live at MetJeOrenZieJeMeer, it is a 100% auditive website. (Unfortunatly if you're a native belgian, most voices will be recognisable from radio or tv, and it's in all dutch)
It's turtles all the way down
RabTOAydImI — world sheet of closed string
The dreaming period can be divided into four stages, the first stage is the longest, and it's the best. During that stage the dream is beautifull, the second stage is not quiet so long. And it's a little uncertain, it has an element of instability in it, a certain touch of insecurity. In the third stage, which is not again so long, the forces of light and the forces of darkness of good and of evil are equally balanced, and things are beginning to look rather dangerous. And in the fourth stage, which is the shortest of them all. The negative, dark and evil side triumphs, holding the host up, and then there's a waking period before the whole thing starts again.
The dreaming period can be divided into four stages, the first stage is the longest, and it's the best. During that stage the dream is beautifull, the second stage is not quiet so long. And it's a little uncertain, it has an element of instability in it, a certain touch of insecurity. In the third stage, which is not again so long, the forces of light and the forces of darkness of good and of evil are equally balanced, and things are beginning to look rather dangerous. And in the fourth stage, which is the shortest of them all. The negative, dark and evil side triumphs, holding the host up, and then there's a waking period before the whole thing starts again.
11 January 2007
Gotham Rounded
Gotham Rounded is inspired by the lettering of engineers: marks on precision instruments, lettering on blueprints, and the alphabets of stencils and templates. Drawn, stamped, engraved and routed, Gotham Rounded sensitively captures these forms, offering an eminently usable family of eight styles (including italics!) that goes from friendly to high-tech to cheeky with ease. Now in OpenType!
10 January 2007
Taste Senses
Viviane Jacobs is ceo of a headhunting agency, she talked with Snow to create her website. Headhunting is oftenly a very delicate activity.. employees don't want their boss to know that they are sick and tired of their job. So as an ad-on to the the 'hiding' concept that was carefully crafted for the website (which will soon be online at www.senses.be) a design for vcards was established. It's all about erasing the evidence... sweet sweet businesscards :)
Note:
Wendy, a lovely AD at Dubois Meets Fugger pointed out to me that this concept had been used before. Pitty, but well i still like it. Our AD, Johan Roelandt was a bit dissapointed about it but he'done a great job on the typesetting. Don't you think so, just too bad that the only thing most AD's think about is winning awards. Sorry guys, advertising is about sales and making great concepts that benefit the clients (or better commisoner giver) needs. Winning awards and getting famous is a supplementary — pleasing — side'effect but it may never be the issue!!! You're serving an industry remember... advertising not art.
Note:
Wendy, a lovely AD at Dubois Meets Fugger pointed out to me that this concept had been used before. Pitty, but well i still like it. Our AD, Johan Roelandt was a bit dissapointed about it but he'done a great job on the typesetting. Don't you think so, just too bad that the only thing most AD's think about is winning awards. Sorry guys, advertising is about sales and making great concepts that benefit the clients (or better commisoner giver) needs. Winning awards and getting famous is a supplementary — pleasing — side'effect but it may never be the issue!!! You're serving an industry remember... advertising not art.
Subscribe to:
Posts (Atom)