25 June 2007

Lovebytes festival

Matt Pyke and Karten Schmidt created an awesome stunning series as an identity for Lovebytes.
The underlying theme of this year's festival is 'process'.
The concept of 'simple, warm, soft technology' resulted in a population of unique friendly furry faces which would appear across all festival literature.

This generative approach challenges the role of the designer, who designs the 'seed' which spawns these designs automatically within parameters such as hair colour, hair length, head shape, eye shape and name.

Concept and art direction by Matt Pyke, amazing processing programming by Karten Schmidt, creating an automated, generative process to create 20,000 unique designs. Each piece you see is one of a kind.

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