Group Hug

Gabriel Jeffrey: "After more than four years with no significant change, I redesigned grouphug.us for 2008. The project has always been a one-way channel for confessions. I got curious about opening some sort of line going the other direction while keeping the overall experience positive, so I added a “hug” button. It changed the tone of the content significantly, as the confessions people tend to empathize with are generally much more genuine."

www.grouphug.us