Did Domino's Pizza reinvent their pizza from the crust up?

What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This means that social media marketing for your business is likely out of the question. However, what if you had the opposite reaction and tackled the negative head on.

Check Domino's Trades Cardboard Crust for New Leaf at Culture Buzz
Also read B2B Social Media Lessons From Domino’s “Pizza Turnaround” Campaign at B2B Social Media Lessons

Haïti. No End of Trouble. Ever.

© photo: Maggie Steber
View more photography of Maggie at the NYC Times Lens

How can nature or God or the fates or the universe do this to a country that has borne far too much sadness? An earthquake has now devastated the capital; claiming lives, hopes and the pitifully small dreams that people have held on to, despite political violence, unimaginable poverty, disease, corruption, dictators and nature’s full force of four hurricanes in a row.

Check out Blrpnt's visualization to explore this topic a little further. Specifically, I wanted to compare Haiti to its Caribbean neighbours to see if the country is indeed as unlucky as it seems.

This visualization, then, compares Haiti to 12 other Caribbean nations. It looks at articles published in the New York Times mentioning those countries between 1981 and 2010, and measures the occurence of specific words in those articles.

The pie charts in each row show the percentage of total articles on each country which contain the words in question. For example, we can see that about 25% of articles published about Haiti mention the word 'violence' - twice the frequency of any other country on the list.

Haiti has the highest frequency of the words 'coup', 'violence', 'disease', and 'strife'. It is second or third in mentions of 'death', 'unrest' and 'famine'.

Hold my hand oh mama

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having a clubbing holiday, it’s quite obvious that you’ll soon learn to leave your mama behind.

A price so small it fits in a shopping trolley.

As part of a sales promotion campaign, these ambient stunts in Belgium's busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads 'Your chance to own an Alfa Romeo' and invites people to discover all the reduced prices at www.alfaromeo.be

Best take of Mad Men first season

The embedded movie (above) is quite annoying if you want to watch the best few minutes of the first season of Mad Men. But I found the way Rachels English uses it to help improve your American English accent. They've put up a fully dedicated website with listen/repeat exercises, it's called the American English Pronunciation Guide.

Unfortunately the original video cannot be embedded due to a content claim by AMC. You can watch the uncut version on YouTube. In this scene Don pitches a campaign to Kodak for their new slide projector. It's a thrilling scene, certainly for those who ever had the experience of pitching a new campaign idea to win a new account.

The Journey of Courageousness - starring Aleksandr Orlov (The Meerkat)

The Meerkat Saga continues. The film trailer for Aleksandr Orlov's new film, Called The Journey of Courageousness.

Why have I, Aleksandr Orlov, decide to tell tale of my ancestors in thrilling and tender sixty second film?

Let me explain. Some peoples are still not know difference between meerkats and cheap car insurance - between comparethemeerkat.com and comparethemarket.com. This is not just infuriate for me, but also incredibles insult to my noble meerkat ancestors.

The Orlov family has not always been successful family of businesskats.We have endured many hardship and adversities. And in seriousness, we did not go through all that to give you cheap deal on your car insurance!

So, I decide to make film. It is the story of my ancestors' journey from the deserts of the Kalahari to the shores of Russia. I am star as well as director and producer. And I think I am not toot my own horn to say that this is the best film ever made. I am hope you enjoy.

Agency: VCCP

North Kingdom Showreel 2009

North Kingdom Showreel 2009 from Designchapel on Vimeo.

Almost unbeatable. If not, unbeatable. Anyway, unseen, so far. North Kingdom.

via Fontanel

Expedition 147: Advertising 11000 meters below sea level.

Expedition 147: Alfa Romeo advertises on lowest point on earth.

Using the codename 'Expedition 147' - Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.



To amplify the campaign message, Alfa litteraly went deep, really deep. To the lowest point on earth. During an extraordinary expedition a team of expert divers and fishers loaded a 2m" billboard into the almost 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. A stunt that would really underline the lowest price at the lowest point on earth. The team made a documentary of their adventure. The film is posted on YouTube.

Low, lower, lowest.

Alfa Romeo Belgium explains how the expedition got through: "a while ago we decided to put up a campaign for the 147-model. We wanted to re-introduce the car at the annual carfair in Brussels. The car would be advertised at the lowest price possible. Duval Guillaume answered our brief with an extra-ordinary brand momentum idea."

Geoffrey Hantson : "Price-communication for a car-brand. Not really your most exciting creative brief. Not to mention the fact that consumers get slapped with price offers endlesly. We knew we had to break through the masses and juice the orange and use creative leverage to get the message across. So, we focussed on 'the lowest' and started thinking from that point. We partnered with mediacompany ClearChannel and figured it would be possible to lower a 2m" billboard to the bottom of the ocean. To the lowest point on earth. Almost 11 kilometers below sea level!" — it worked.

The result is a huge expedition recorded documentary style. A team of experts - including marine scientists, engineers, marketeers, directors and creatives - got on board of a fishing boat on to the spot where no bottom of oceans would reach that deep. The 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. Armed with lots of equipment - GPS, radar, computers and a heavy fishing crane used for sharkfishing - the team made the difficult drop...

Watch the complete expedition on www.expedition147.be.

Digital campaign of the decade: Subservient chicken

Digital campaign of the decade: Subservient chicken by readers choice.

What do you think?



If there was a knock against Nike Plus from the ad world, it was what it wasn't: an ad. Which was, of course, the point. Created in 2006, it defined how a brand can build a self-sustaining platform by giving customers an easy tool—a chip in their shoe that connects to their iPod music player—to track and share their training progress. Nike Plus takes "Just do it" and actually helps runners get it done. Since its launch, Nike Plus runners have logged more than 100 million miles—enough for more than 400 roundtrips to the moon. It's little coincidence that Nike steadily increased its running shoe market share from 48 percent in 2006 to 61 percent in 2008. Along the way it created something for brands to aspire to: a product experience that reinforces the brand message. — Brian Morrissey

AOL Relaunch by Universal Everything

A series of reveal films created for the relaunch of AOL for web video, mobile, and digital campaigns

Commissioned by Wolff Olins NYC
Creative Direction - Matt Pyke
Sound - Simon Pyke

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