North Kingdom Showreel 2009

North Kingdom Showreel 2009 from Designchapel on Vimeo.

Almost unbeatable. If not, unbeatable. Anyway, unseen, so far. North Kingdom.

via Fontanel

Expedition 147: Advertising 11000 meters below sea level.

Expedition 147: Alfa Romeo advertises on lowest point on earth.

Using the codename 'Expedition 147' - Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.



To amplify the campaign message, Alfa litteraly went deep, really deep. To the lowest point on earth. During an extraordinary expedition a team of expert divers and fishers loaded a 2m" billboard into the almost 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. A stunt that would really underline the lowest price at the lowest point on earth. The team made a documentary of their adventure. The film is posted on YouTube.

Low, lower, lowest.

Alfa Romeo Belgium explains how the expedition got through: "a while ago we decided to put up a campaign for the 147-model. We wanted to re-introduce the car at the annual carfair in Brussels. The car would be advertised at the lowest price possible. Duval Guillaume answered our brief with an extra-ordinary brand momentum idea."

Geoffrey Hantson : "Price-communication for a car-brand. Not really your most exciting creative brief. Not to mention the fact that consumers get slapped with price offers endlesly. We knew we had to break through the masses and juice the orange and use creative leverage to get the message across. So, we focussed on 'the lowest' and started thinking from that point. We partnered with mediacompany ClearChannel and figured it would be possible to lower a 2m" billboard to the bottom of the ocean. To the lowest point on earth. Almost 11 kilometers below sea level!" — it worked.

The result is a huge expedition recorded documentary style. A team of experts - including marine scientists, engineers, marketeers, directors and creatives - got on board of a fishing boat on to the spot where no bottom of oceans would reach that deep. The 11 kilometer deep Mariana Trench near the Island of Guam in the Pacific Ocean. Armed with lots of equipment - GPS, radar, computers and a heavy fishing crane used for sharkfishing - the team made the difficult drop...

Watch the complete expedition on www.expedition147.be.

Digital campaign of the decade: Subservient chicken

Digital campaign of the decade: Subservient chicken by readers choice.

What do you think?



If there was a knock against Nike Plus from the ad world, it was what it wasn't: an ad. Which was, of course, the point. Created in 2006, it defined how a brand can build a self-sustaining platform by giving customers an easy tool—a chip in their shoe that connects to their iPod music player—to track and share their training progress. Nike Plus takes "Just do it" and actually helps runners get it done. Since its launch, Nike Plus runners have logged more than 100 million miles—enough for more than 400 roundtrips to the moon. It's little coincidence that Nike steadily increased its running shoe market share from 48 percent in 2006 to 61 percent in 2008. Along the way it created something for brands to aspire to: a product experience that reinforces the brand message. — Brian Morrissey

AOL Relaunch by Universal Everything

A series of reveal films created for the relaunch of AOL for web video, mobile, and digital campaigns

Commissioned by Wolff Olins NYC
Creative Direction - Matt Pyke
Sound - Simon Pyke

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Guerrilla Advertising 2: Call for entries

Following on from Guerrilla Advertising: Unconventional Brand Communication (published by Laurence King, 2006), CR's Gavin Lucas is currently collecting work to potentially feature in a second volume that will showcase more non-traditional advertising and marketing campaigns from recent years ...

via CR

To read a bit about the original Guerrilla Advertising book, click through to this link: tinyurl.com/GuerrillaAdvertising

Resonance - what to do next

A short film by Continuum called “Resonance,” talks about the importance of consumer insights in generating design ideas. While most of us will be familiar with their approach and methodologies, it is a worthy case study of a clear presentation of services that caries a sense of transparency and honesty.

Adidas presents Teamgeist - Every team needs a jersey with a story

A jersey with a story is much more than just a jersey. It's a symbol for belonging, passion, expectations, ambitions. Every player, every team, every fan, should know this. Understanding this will make them stronger. But what if there is no story, no history, no identity.

Adidas presents the Teamgeist game. Every team needs a jersey with a story. The Mannschaft has lost it's identity and needs your help to win it back. Go back in time and recapture the team's three World Cup stars.



Absolutely stunning production, again, by North Kingdom. Germany is clearly ready for the 2010 World Cup. And I can add only one more thing to this and that is: There is only one true King, and he is somewhere up North, in Sweden. Remember The Smart Grid and Mentos Kissfight? No? Well, now you will.







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I Want You To Want Me - a project of datagathering and information design of behaviour on dating profiles

The interactive installation "I Want You To Want Me", by Jonathan Harris and Sep Kamvar, commissioned by the Museum of Modern Art, for their "Design and the Elastic Mind" exhibition.

I Want You To Want Me explores the search for love and self in the world of online dating. It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

I Want You To Want Me chronicles the world’s long-term relationship with romance, across all ages, genders, and sexualities, gathering new data from a variety of online dating sites every few hours. The system searches these sites for certain phrases, which it then collects and stores in a database. These phrases, taken out of context, provide partial glimpses into people’s private lives. Simultaneously, the system forms an evolving zeitgeist of dating, tracking the most popular first dates, turn-ons, desires, self-descriptions and interests.

It's time to bring this place to life.

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.

Director – Johnny Green
Executive Producer - N/A
Producer – Fergus Brown
Advertising Agency - Abbott Mead Vickers BBDO
Creative – Paul Brazier
Agency Producer – Yvonne Chalkley
Production Company - Knucklehead
Director of Photography - Wally Pfister / Joost Van Gelder
Music – composed by Peter Raeburn and Nick Foster at Soundtree called 'Cathartic Waltz'
TV Sound Design / mix - Raja Sehgal & Munzie Thind at Grand Central Studios
Cinema mix - Raja Sehgal at Grand Central Studios
CGI – The Mill, London

via CreativeReview

Is planning impotent? A series of interviews about overcoming planning's identity crisis.

A discussion and video series designed to provoke and inspire a look at the world of planning.
SPUR by Redscout, via PSFK