09 October 2007
Peter Jaworowski alias Hejz is to me what a top-pro-designer incorporates. Sweet looking constructive brand images what a touch of frost and superb calculated experience creation. This designer really illustrates what sometimes bothers me big time about advertising agencies. People, an idea just ain't enough. A good idea must be supported be superb design and created feeling and emotions in order to work, in order to elevate itself to somthing that is tangible for comunication. Too often advertisers go with "the idea", and let the rest flow with a sense of "whatever". No a good idea must be accompagnied with hard work in designer terms. Respect Peter.