Avant Garde

"Lubalin designed the typeface Avant Garde for the last of these magazines. The font was not originally designed as a commercial typeface – it was simply the logo for a magazine. Lubalin’s letterforms with tight-fitting combinations reflected Ginzburg’s desire to capture “the advanced, the innovative, the creative.” The character fit was so perfectly tight that they created a futuristic, instantly recognizable identity for the publication. Later he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface."

via ThinkingForALiving

And I am a very big fan! > accordingly I created a Facebook-fanpage to honour this font.