17 February 2009

Kinepolis: how it all started

A Misty winter morning
Druppels vividly recalls that moment: "It was misty winter morning. We were staring at each other from the far end of the table. We all gathered in the Moutstraat, Ghent. It wasn't quite a celebration. The room was filled with a cold but damp air. We were at war, or rather, we were under siege, big time. It wasn't the economic crisis we were tortured by, no, it was the masses. Present were all Kinepolis board-members and 3 envoys of the agency. To Kinepolis it was Pearl Harbor, not single soul was spared." — @mvuijst: Druppels has frozen his writing activities due to a lack of time.
» Who is Druppels

Back to that chilly winter morning in Ghent. "A sigh, a thousand blinks and 4 gallons of coffee later action was undertaken. Yet, it took some more gatherings to get straight on the final plans but a brand new e-strategy was written. It was an ambitious one. A grand revival. Yes, the wisdom of the poker-gods is to be learned by heart; comebacks exist! We were scrambling all the possible guts a board could possibly think of and stood up facing 45000 joiners of a group that was based upon nothing but to destroy us."

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