12 May 2009
The work that works: BBDO\Proximity Network
Fortifying its reputation as a world-renowned creative agency, BBDO/Proximity Malaysia hauled five "Silver Nominations" and six "In-books" at the D&AD Awards 2009. Accordingly, the agency is now the second most-awarded agency in the world!
BBDO/Proximity Malaysia's Jeep "Bushman/Eskimo" and "Husky/Camel" received one out of every five D&AD nominations for Asia. Its trailblazing performance at what is considered the world's toughest advertising award show, gave Malaysia its most D&AD nominations thus far. As a result, Malaysia is also the seventh best performing country, overtaking other creative powerhouses such as Africa and China.
"As an agency that benchmarks our work against the highest standards of excellence, we are thrilled about our unexpected success at D&AD," BBDO/Proximity Malaysia's group chief executive Jennifer Chan said.
BBDO/Proximity Malaysia's D&AD success is another demonstration of the agency's conscientious focus on its quality of work and in ensuring that its creative output is both innovative and business-enhancing.
Chan said that BBDO/Proximity differentiates itself from other agencies by obsessively safeguarding the integrity of its creative output. Moreover, the win is a testament to the BBDO/Proximity team's commitment to delivering award-winning campaigns that engage consumers and build brands.
"If it weren’t for the support and contribution of each individual staff who did their bit, either directly or indirectly, this would not be possible. Many, many congratulations to Ronald Ng (chief creative officer) and Mun Tuck Wai (executive creative director) and all at BBDO/Proximity; and as always, the confidence in us and support of us from our clients."
The nomination and in-book results were announced on the web earlier this week. BBDO/Proximity Malaysia's winning entries were among the 717 entries, out for 20,000 pieces of judged work, selected to be published in the D&AD Annual. However, the elusive and highly esteemed Yellow Pencil award will only be revealed on June 11.
via ADOI
11 May 2009
SPACE ... is getting tight - TYPO Berlin 2009

Okey okey, so I missed out on the wicked Joshua Davis at OFFF, and I heard he kinda spoiled my fun by giving his presentation on SPACE in Lisbon as a warm-up,...while sliding back and forth on the stage, ripping open his legs, kinda. There is hope. I've heard TYPO Berlin is completely sold out and since it is back in the good old venue it was three years ago, I'm guessing, it will be tight. Combine that with the Berlin nightlife and the groovy gang of 20 we're takin' on to travel with the event will be money well spend. And spending it will be.
TYPO Berlin is Europe’s most important regularly scheduled design conference. Each year, the conference is dedicated to a thematic motto. The TYPO online archive contains a wealth of information about previous conferences. On the video blog, you can see lectures from previous years and the TYPO Berlin blog will keep you up to date on this year’s events.
FontShop’s 14th International Design Conference, TYPO Berlin 2009, starts in just three weeks. This year’s theme is SPACE. Over three days, more than 50 speakers working on four stages will expand your horizons, providing inspiration, technical tips and entertainment. This year will see even more lectures, discussions, workshops, initiatives, networking and roundtables. This is THE place to be for creative movers and shakers.
The Master Builder, Sara De Bondt
Publication Launch
The exhibition 'Designs for The National Theatre: Ken Briggs' is on at Pump House Gallery, London, until 17 May 2009

The Master Builder – Talking with Ken Briggs
Edited by Sara De Bondt and Fraser Muggeridge
Wednesday 13 May 2009, 6.30-8.30pm
Pump House Gallery, Battersea Park, London SW11 4NJ
www.wandsworth.gov.uk/gallery
Published by Occasional Papers
with Pump House Gallery, London, and the National Theatre
www.occasionalpapers.org
The exhibition 'Designs for The National Theatre: Ken Briggs' is on at Pump House Gallery, London, until 17 May 2009

The Master Builder – Talking with Ken Briggs
Edited by Sara De Bondt and Fraser Muggeridge
Wednesday 13 May 2009, 6.30-8.30pm
Pump House Gallery, Battersea Park, London SW11 4NJ
www.wandsworth.gov.uk/gallery
Published by Occasional Papers
with Pump House Gallery, London, and the National Theatre
www.occasionalpapers.org
AdAge Digital Report: SawHorse Media
Inside an emerging Twitter-Based Media Company: SawHorse Media
SawHorse Media organises various sources of Twitter content:
• Musebin aggregates Twitter music-reviews
• MuckRack aggregates realtime Twitter output of US journalists
• Venture Maven aggregates the Tweets of venture capitalists
• Giant Red Carpet pulls together Twitter and celebrities
• The Pet Feed follows animal and pet activities
• The Shorty Awards honor the best producers of short content on Twitter. Award winners were recognized in 26 official categories and over 1,000 user generated categories for 2008. The first award ceremony took place on February 11, 2008. The event was hosted by CNN anchor Rick Sanchez, and special guests MC Hammer and Gary Vaynerchuk — plus a video appearance by Shaquille O'Neal.
The Shorty Report is a SawHorses referenceguide on how companies are making a big impact with short messages. A research, guidelines and interviews with the leading companies on twitter: @starbucks @jetblue @wholefoods @marvel @nasa @comcast @kodak @marriott @zappos
Follow @shortynews
SawHorse Media organises various sources of Twitter content:
• Musebin aggregates Twitter music-reviews
• MuckRack aggregates realtime Twitter output of US journalists
• Venture Maven aggregates the Tweets of venture capitalists
• Giant Red Carpet pulls together Twitter and celebrities
• The Pet Feed follows animal and pet activities
• The Shorty Awards honor the best producers of short content on Twitter. Award winners were recognized in 26 official categories and over 1,000 user generated categories for 2008. The first award ceremony took place on February 11, 2008. The event was hosted by CNN anchor Rick Sanchez, and special guests MC Hammer and Gary Vaynerchuk — plus a video appearance by Shaquille O'Neal.
The Shorty Report is a SawHorses referenceguide on how companies are making a big impact with short messages. A research, guidelines and interviews with the leading companies on twitter: @starbucks @jetblue @wholefoods @marvel @nasa @comcast @kodak @marriott @zappos
Follow @shortynews
04 May 2009
Student Seats, free seats for students
We, at BBDO, believe in Reverse Apprenticeship. We do this by allowing those we lead to lead when they feel the need. To embrace this philosophy we started an initiative we call Student Seats. The initiative gives students a chance to participate in business and professional events, after all youngsters can give good and useful input to the seniors of the industry. From time to time we will release free tickets to events related to marketing, communication, social media, design and advertising. Free seats will be announced at our mini-platform http://studentseats.proximity.bbdo.be or handed out to bloggers and student-organisations for distribution.
Our first free event?
Thursday, May 7th. Relationship Marketing Congress by Stichting Marketing
We, as a sponsor of the event, proposed to fill the free seats with ambitious conversation-savvy youngsters.
FREE TICKETS to an event that costs businesspeople an entrance-fee worth €315! Our definition of "The Right Message At The Right Time". #crisis #opportunity #proximitybbdo #adnerds
The Relationship Marketing Congres is a series of lectures about the newest trends in marketing. We, Proximity BBDO, will talk about how brands can plan and measure an effective social media strategy.
27 April 2009
Shapeshifters - Kenya Hara
29 April 2009 — Kenya Hara

Graphic designer Kenya Hara is involved in communication projects in a wide range of disciplines, and has won many awards (icograda Excellence Award, Mainichi Design Award 2000, icsid Design Excellence Award, Tokyo Art Directors Club Grand Prix Award, Kodansha Publication Culture Award, Hiromu Hara Award, Yusaku Kamekura Design Award and the Japan Culture and Design Award). His work is deeply rooted in Japanese culture: he was involved in product design to promote Japanese sake and rice, as well as integrated design ranging from space design to graphic design for the Ginza Matsuya department store renewal project in Tokyo. By focusing on tactile perception in the Umeda Clinic signage system, he presented the possibility of a new communication format. As a producer of exhibitions such as the Macaroni Exhibition of Architects and RE-Design: The Daily Product of the 21st Century, Hara has helped direct our attention towards everyday products. Along with several awards for book designs, Hara has established his reputation through his outstanding ad campaigns for muji. In 2008, Hara’s vision of design was published by Lars Müller in Designing Design. Kenya Hara is a representative of the Nippon Design Center Inc. and professor at the Musashino Art University.

Kenya Hara (born 1958) is a Japanese graphic designer and curator. Hara is art director of Muji since 2001 and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998.

Kenya Hara has published “Designing Design”, in which he elaborates on the importance of “emptiness” in both the visual and philosophical traditions of Japan, and its application to design. In 2008, Hara partnered with fashion label Kenzo for the launch of its men's fragrance Kenzo Power.
Kenya Hara is considered a leading design personality in Japan and in 2000 had his own exhibition “Re-Design: The Daily Products of the 21st Century”.
Graphic designer Kenya Hara is involved in communication projects in a wide range of disciplines, and has won many awards (icograda Excellence Award, Mainichi Design Award 2000, icsid Design Excellence Award, Tokyo Art Directors Club Grand Prix Award, Kodansha Publication Culture Award, Hiromu Hara Award, Yusaku Kamekura Design Award and the Japan Culture and Design Award). His work is deeply rooted in Japanese culture: he was involved in product design to promote Japanese sake and rice, as well as integrated design ranging from space design to graphic design for the Ginza Matsuya department store renewal project in Tokyo. By focusing on tactile perception in the Umeda Clinic signage system, he presented the possibility of a new communication format. As a producer of exhibitions such as the Macaroni Exhibition of Architects and RE-Design: The Daily Product of the 21st Century, Hara has helped direct our attention towards everyday products. Along with several awards for book designs, Hara has established his reputation through his outstanding ad campaigns for muji. In 2008, Hara’s vision of design was published by Lars Müller in Designing Design. Kenya Hara is a representative of the Nippon Design Center Inc. and professor at the Musashino Art University.
Kenya Hara (born 1958) is a Japanese graphic designer and curator. Hara is art director of Muji since 2001 and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998.
Kenya Hara has published “Designing Design”, in which he elaborates on the importance of “emptiness” in both the visual and philosophical traditions of Japan, and its application to design. In 2008, Hara partnered with fashion label Kenzo for the launch of its men's fragrance Kenzo Power.
Kenya Hara is considered a leading design personality in Japan and in 2000 had his own exhibition “Re-Design: The Daily Products of the 21st Century”.
26 April 2009
BBDO's New World of Reverse Apprenticeship
Reverse Apprenticeship
NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities include catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.
NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities include catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.
23 April 2009
Powersliding Is Not A Crime
So so, Levi's does it again. A viral worth watching, totally fitting their brand ("a pants so strong you can slide all surfaces with it. let's prove that and make a wicked contest out of it ... yeah dude!") and so totally "YOUTH"! Hat off for ... I guess Cutwater again?
If you dig this video, powerslide your way down to the Santa Monica Pier where Levi's will be hosting the 3rd Annual Powersliding Competition on April 15th. I expect you ALL to be there, even if you've never touched a rail. There's gonna be some intense sliding, live music and other fun stuff.
Where: Santa Monica Pier
When: Wednesday April 15th, 3-5pm
Music: Matt and Kim
The NYC guys and PDX should be there, along with other legends like myself. Expect to see some crazy stuff.
Music Artist: The Bugs
Song: Spastic
20 April 2009
OFFF 2009
Unfortunately I will miss this years edition but I suggest many of you to join me in tracking the event online as OFFF is a magnificent event.
Computerlove is looking for people to report from the OFFFestival in Oeiras (May 7-8-9). So if you're going and you're an enthusiastic blogger with something to say about graphic design and interactive applications you might wanna consider contributing to the CPLUV+OFFF blog.
Check inquiry here
Since 2001, OFFF is exploring software aesthetics and new languages for interactive and visual expression.
Every year, the festival features digital artists, web and print designers, motion graphic studios and avant-garde electronic musicians. But OFFF is more than an event about any of these disciplines. More than a design conference, a multimedia trade fair, or a digital animation festival. OFFF is an enthusiastic celebration of a new visual culture.
From exercises in interactive synesthesia that excite all our senses to stage performances made of lines of computer code. All this, and much more, is shown every year at OFFF; one of the essential meeting points for the international scene of postdigital creation.
Past participants in OFFF include legends of graphic design and visual communication like Neville Brody, Tomato, Kyle Cooper or Stefan Sagmeister; acknowledged software artistssuch as Jared Tarbell, Lia, Casey Reas & Ben Fry, or Daniel Brown; innovators of the moving image like We work for Them, Tronic Studio, D-Fuse or Renascent; explorers of advanced interaction like Soda, James Paterson, Amit Pitaru or Craig Swann; and the most important names that have defined the aesthetics of the experimental and creative side of the Web: Joshua Davis, Yugo Nakamura, Hi-Res!, Josh Ulm, or Erik Natzke. The festival has also a special spot for the main names in the Spanish scene (Area3, Vasava, Innothna, Cocoe, Dani Granatta, La Mosca...) and for creators of surprising new kinds of sonic landscapes: Tujiko Noriko, The Vegetable Orchestra, Sutekh, Taylor Deupree, System, Daedelus, Stephan Mathieu, Kenneth Kirschner...
OFFF is spreading the work of a generation of creators that are breaking all kind of limits. Those separating the commercial arena from the worlds of art and design; music from illustration, or ink and chalk from pixels. Artists that have grown with the web and receive inspiration from digital tools, even when their canvas is not the screen.
Computerlove is looking for people to report from the OFFFestival in Oeiras (May 7-8-9). So if you're going and you're an enthusiastic blogger with something to say about graphic design and interactive applications you might wanna consider contributing to the CPLUV+OFFF blog.
Check inquiry here
Since 2001, OFFF is exploring software aesthetics and new languages for interactive and visual expression.
Every year, the festival features digital artists, web and print designers, motion graphic studios and avant-garde electronic musicians. But OFFF is more than an event about any of these disciplines. More than a design conference, a multimedia trade fair, or a digital animation festival. OFFF is an enthusiastic celebration of a new visual culture.
From exercises in interactive synesthesia that excite all our senses to stage performances made of lines of computer code. All this, and much more, is shown every year at OFFF; one of the essential meeting points for the international scene of postdigital creation.
Past participants in OFFF include legends of graphic design and visual communication like Neville Brody, Tomato, Kyle Cooper or Stefan Sagmeister; acknowledged software artistssuch as Jared Tarbell, Lia, Casey Reas & Ben Fry, or Daniel Brown; innovators of the moving image like We work for Them, Tronic Studio, D-Fuse or Renascent; explorers of advanced interaction like Soda, James Paterson, Amit Pitaru or Craig Swann; and the most important names that have defined the aesthetics of the experimental and creative side of the Web: Joshua Davis, Yugo Nakamura, Hi-Res!, Josh Ulm, or Erik Natzke. The festival has also a special spot for the main names in the Spanish scene (Area3, Vasava, Innothna, Cocoe, Dani Granatta, La Mosca...) and for creators of surprising new kinds of sonic landscapes: Tujiko Noriko, The Vegetable Orchestra, Sutekh, Taylor Deupree, System, Daedelus, Stephan Mathieu, Kenneth Kirschner...
OFFF is spreading the work of a generation of creators that are breaking all kind of limits. Those separating the commercial arena from the worlds of art and design; music from illustration, or ink and chalk from pixels. Artists that have grown with the web and receive inspiration from digital tools, even when their canvas is not the screen.
DMNews talks with Andrew Robertson, BBDO
Andrew Robertson, chairman of Proximity Worldwide and president/CEO of BBDO Worldwide discusses the agency's recent growth, its future and the role of consumer-generated content.
via DMNews
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