USA Today: Fashion week

It's Fashion Week in New York, so to my happy surprise The City is flooded with slim-long-legged young models and crazy dressed Japanese fashion-victims. There's a parallel event in Miami and during Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.

Agency: TBWA\Chiat\Day New York, USA.