10 September 2008

USA Today: This is guerilladvertising

Subtil but certain the guerilladvertising for one of Hollywoods newest releases was present in the streets of midtown New York as there were towcars riding around carrying a crashed cab holding up the Death Race sign on the top. Wonder who's behind this campaign...

Death Race will star in theaters as from september 22nd, belgians unfortunatly will have to wait another year I guess.

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