16 December 2008

Talk to the plant

Proving no one grows ketchup like Heinz. Heinz poses that interacting with a tomato plant will result in better growth. And that the internet will help them prove it.

Everyone knows that people tend to nurse their plants by talking to them. To explore if a tomato plant grows better with human interaction, Heinz' set up a physical rig in a small room in their interactive laboratory in Gothenburg, Sweden. The rig consist of two plants. Both given sufficient light, the right temperature and water. One of them is provided a small speaker. The speaker is connected to a voice synthesis device - controlled by anyone participating in the experiment on the world wide web.

Go Talk to the plant

tnx for tipping: Bnox

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